{"id":106002,"date":"2024-10-29T05:16:00","date_gmt":"2024-10-29T09:16:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=106002"},"modified":"2024-10-31T05:45:46","modified_gmt":"2024-10-31T09:45:46","slug":"k72-premiere-agence-quebecoise-a-rejoindre-la-coalition-for-content-provenance-and-authenticity-c2pa","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/k72-premiere-agence-quebecoise-a-rejoindre-la-coalition-for-content-provenance-and-authenticity-c2pa\/","title":{"rendered":"K72, premi\u00e8re agence qu\u00e9b\u00e9coise \u00e0 rejoindre la Coalition for Content Provenance and Authenticity (C2PA)"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"511\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/10\/K72xC2PA_noir-1024x511.png\" alt=\"\" class=\"wp-image-106013\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/10\/K72xC2PA_noir-1024x511.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/10\/K72xC2PA_noir-300x150.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/10\/K72xC2PA_noir-768x383.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/10\/K72xC2PA_noir-1536x766.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/10\/K72xC2PA_noir-2048x1021.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>26 octobre 2024<\/p>\n<p><strong>K72 vient d\u2019annoncer son adh\u00e9sion \u00e0 la <a href=\"https:\/\/c2pa.org\/\"><em>Coalition for Content Provenance and Authenticity<\/em><\/a> (C2PA), devenant ainsi la premi\u00e8re agence de communication qu\u00e9b\u00e9coise \u00e0 rejoindre cette organisation mondiale. En int\u00e9grant la C2PA, <a href=\"https:\/\/k72.ca\/\">K72<\/a> s\u2019associe \u00e0 des entreprises internationales telles que BBC, Sony, Google, OpenAI, TikTok, Radio-Canada, le New York Times, et bien d\u2019autres, toutes unies par une m\u00eame vision : assurer l\u2019authenticit\u00e9 des contenus num\u00e9riques et surveiller leur provenance.<\/strong><\/p>\n<p>Cette adh\u00e9sion souligne l\u2019engagement de K72 \u00e0 lutter contre la d\u00e9sinformation et les manipulations de contenu en ligne. Gr\u00e2ce \u00e0 son expertise en IA, en donn\u00e9es et en cr\u00e9ation de contenu, K72 participe activement au d\u00e9veloppement de normes et de sp\u00e9cifications qui visent \u00e0 renforcer la confiance envers les contenus num\u00e9riques. La C2PA, soutenue par des entreprises technologiques majeures telles qu\u2019Adobe, Microsoft et Intel, permet de retracer l\u2019origine et l\u2019historique des fichiers multim\u00e9dias, offrant ainsi une transparence accrue sur l\u2019int\u00e9grit\u00e9 des contenus.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p><em>Nous avons l\u2019honneur de rejoindre la C2PA et de collaborer avec des partenaires \u00e0 l\u2019international qui partagent notre vision pour un contenu num\u00e9rique transparent et fiable \u00bb,<\/em><strong><em> <\/em><\/strong>a d\u00e9clar\u00e9 Pierre-Luc Paiement, vice-pr\u00e9sident principal et directeur g\u00e9n\u00e9ral de K72. <em>\u00ab Cette adh\u00e9sion marque une \u00e9tape importante pour K72 et renforce notre mission de b\u00e2tir des marques envers lesquelles le public peut avoir confiance. \u00bb<\/em><\/p>\n<\/blockquote>\n<p>En tant que membre de la C2PA, K72 s\u2019engage \u00e0 adopter et \u00e0 promouvoir des pratiques qui respectent les normes \u00e9tablies par la coalition, tout en int\u00e9grant ces principes dans ses projets et aupr\u00e8s de ses clients. Cette initiative renforce le r\u00f4le de K72 en tant que pionni\u00e8re dans le domaine de la cr\u00e9ation de contenu authentique et durable, en misant sur des solutions technologiques avanc\u00e9es pour combattre la d\u00e9sinformation.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106002\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/k72-premiere-agence-quebecoise-a-rejoindre-la-coalition-for-content-provenance-and-authenticity-c2pa\/\"  data-item_title=\"K72, premi\u00e8re agence qu\u00e9b\u00e9coise \u00e0 rejoindre la Coalition for Content Provenance and Authenticity (C2PA)\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/10\/K72xC2PA_noir-1024x511.png\"  data-item_date=\"2024-10-29T05:16:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>K72 vient d\u2019annoncer son adh\u00e9sion \u00e0 la Coalition for Content Provenance and Authenticity (C2PA), devenant ainsi la premi\u00e8re agence de communication qu\u00e9b\u00e9coise \u00e0 rejoindre cette organisation mondiale. En int\u00e9grant la C2PA, K72 s\u2019associe \u00e0 des entreprises internationales telles que BBC, Sony, Google, OpenAI, TikTok, Radio-Canada, le New York Times, et bien d\u2019autres, toutes unies par une m\u00eame vision : assurer l\u2019authenticit\u00e9 des contenus num\u00e9riques et surveiller leur provenance.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106002\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/k72-premiere-agence-quebecoise-a-rejoindre-la-coalition-for-content-provenance-and-authenticity-c2pa\/\"  data-item_title=\"K72, premi\u00e8re agence qu\u00e9b\u00e9coise \u00e0 rejoindre la Coalition for Content Provenance and Authenticity (C2PA)\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/10\/K72xC2PA_noir-1024x511.png\"  data-item_date=\"2024-10-29T05:16:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":106013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[206,705,334],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106002"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=106002"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106002\/revisions"}],"predecessor-version":[{"id":106014,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106002\/revisions\/106014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/106013"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=106002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=106002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=106002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}