{"id":106005,"date":"2024-10-29T05:16:00","date_gmt":"2024-10-29T09:16:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=106005"},"modified":"2024-10-31T05:42:52","modified_gmt":"2024-10-31T09:42:52","slug":"ta-municipalite-sen-occupe-upperkut-signe-une-campagne-sur-le-role-des-municipalites","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ta-municipalite-sen-occupe-upperkut-signe-une-campagne-sur-le-role-des-municipalites\/","title":{"rendered":"\u00abTa municipalit\u00e9 s\u2019en occupe\u00bb : Upperkut signe une campagne sur le r\u00f4le des municipalit\u00e9s"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/10\/UMQ_ban_2840x1420-1-1024x512.png\" alt=\"\" class=\"wp-image-106011\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/10\/UMQ_ban_2840x1420-1-1024x512.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/10\/UMQ_ban_2840x1420-1-300x150.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/10\/UMQ_ban_2840x1420-1-768x384.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/10\/UMQ_ban_2840x1420-1-1536x768.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/10\/UMQ_ban_2840x1420-1-2048x1024.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>29 octobre 2024<\/p>\n<p><strong>Upperkut vient d\u2019avoir \u00e9t\u00e9 l\u2019agence choisie pour d\u00e9velopper la campagne \u00ab<a href=\"http:\/\/umq.qc.ca\/votre-municipalite-sen-occupe\">Ta municipalit\u00e9 s\u2019en occupe<\/a>\u00bb de l\u2019Union des municipalit\u00e9s du Qu\u00e9bec (UMQ). Cette campagne diffus\u00e9e partout au Qu\u00e9bec met en lumi\u00e8re le r\u00f4le des municipalit\u00e9s et l\u2019importance des services qu\u2019elles offrent.<\/strong><\/p>\n<p>Cette initiative, r\u00e9alis\u00e9e gr\u00e2ce \u00e0 la participation financi\u00e8re du gouvernement du Qu\u00e9bec, vise \u00e0 informer la population sur les r\u00f4les et services municipaux qui, trop souvent, demeurent m\u00e9connus ou mal compris. Comme l\u2019a d\u00e9clar\u00e9 Martin Damphousse, pr\u00e9sident de l\u2019UMQ et maire de Varennes :<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>En tant que premier palier de gouvernement, les municipalit\u00e9s sont au c\u0153ur de la vie citoyenne. Cette campagne t\u00e9moigne de notre volont\u00e9 de rappeler que chaque action municipale contribue \u00e0 fa\u00e7onner un milieu de vie de qualit\u00e9. Nous voulons r\u00e9affirmer la place pr\u00e9pond\u00e9rante des municipalit\u00e9s comme gouvernement de proximit\u00e9. \u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ta municipalit\u00e9 s&#039;en occupe  |  Publicit\u00e9  |  Union des municipalit\u00e9s du Qu\u00e9bec\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Se1A8uz8X9Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Pr\u00e9sente \u00e0 la t\u00e9l\u00e9vision, \u00e0 la radio, sur le web et les m\u00e9dias sociaux, la campagne propose un message rassembleur et engageant. Elle invite la population \u00e0 red\u00e9couvrir la richesse des services municipaux, tout en soulignant avec un clin d\u2019\u0153il humoristique l\u2019importance de ces services.<\/p>\n<p>Marc Desnoyers, directeur du compte chez Upperkut, souligne que :<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u00c0 travers cette campagne, nous cherchons non seulement \u00e0 valoriser le r\u00f4le fondamental des municipalit\u00e9s, mais \u00e9galement \u00e0 influencer positivement la mani\u00e8re dont les citoyennes et citoyens per\u00e7oivent leur impact concret, au quotidien. \u00bb<\/p>\n<\/blockquote>\n<p>En provoquant \u00e0 la fois un sourire et une r\u00e9flexion, la campagne r\u00e9affirme la proximit\u00e9 des municipalit\u00e9s et leur engagement \u00e0 am\u00e9liorer la vie des gens dans l\u2019ensemble du Qu\u00e9bec. Le clin d\u2019\u0153il humoristique devient ainsi une passerelle facilitante permettant la transmission d\u2019un message complexe, en le rendant plus accessible et m\u00e9morable pour le grand public.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106005\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ta-municipalite-sen-occupe-upperkut-signe-une-campagne-sur-le-role-des-municipalites\/\"  data-item_title=\"\u00abTa municipalit\u00e9 s\u2019en occupe\u00bb : Upperkut signe une campagne sur le r\u00f4le des municipalit\u00e9s\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/10\/UMQ_ban_2840x1420-1-1024x512.png\"  data-item_date=\"2024-10-29T05:16:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Upperkut vient d\u2019avoir \u00e9t\u00e9 l\u2019agence choisie pour d\u00e9velopper la campagne \u00abTa municipalit\u00e9 s\u2019en occupe\u00bb de l\u2019Union des municipalit\u00e9s du Qu\u00e9bec (UMQ). Cette campagne diffus\u00e9e partout au Qu\u00e9bec met en lumi\u00e8re le r\u00f4le des municipalit\u00e9s et l\u2019importance des services qu\u2019elles offrent.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106005\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ta-municipalite-sen-occupe-upperkut-signe-une-campagne-sur-le-role-des-municipalites\/\"  data-item_title=\"\u00abTa municipalit\u00e9 s\u2019en occupe\u00bb : Upperkut signe une campagne sur le r\u00f4le des municipalit\u00e9s\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/10\/UMQ_ban_2840x1420-1-1024x512.png\"  data-item_date=\"2024-10-29T05:16:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":106011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,1481],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106005"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=106005"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106005\/revisions"}],"predecessor-version":[{"id":106012,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106005\/revisions\/106012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/106011"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=106005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=106005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=106005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}