{"id":106264,"date":"2024-11-20T16:43:46","date_gmt":"2024-11-20T21:43:46","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=106264"},"modified":"2024-11-20T16:43:53","modified_gmt":"2024-11-20T21:43:53","slug":"rona-fait-confiance-a-cossette-media-en-tant-quagence-media-principale","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/rona-fait-confiance-a-cossette-media-en-tant-quagence-media-principale\/","title":{"rendered":"RONA fait confiance \u00e0 Cossette M\u00e9dia en tant qu\u2019agence m\u00e9dia principale"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/RONA-x-Cossette-Me\u0301dia-Carre\u0301-1024x1024.png\" alt=\"\" class=\"wp-image-106265\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/RONA-x-Cossette-Me\u0301dia-Carre\u0301-1024x1024.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/RONA-x-Cossette-Me\u0301dia-Carre\u0301-300x300.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/RONA-x-Cossette-Me\u0301dia-Carre\u0301-150x150.png 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/RONA-x-Cossette-Me\u0301dia-Carre\u0301-768x768.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/RONA-x-Cossette-Me\u0301dia-Carre\u0301-144x144.png 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/RONA-x-Cossette-Me\u0301dia-Carre\u0301.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>20 novembre 2024<\/p>\n<p><strong>Cossette M\u00e9dia vient d\u2019annoncer qu\u2019elle a \u00e9t\u00e9 s\u00e9lectionn\u00e9e par RONA inc., chef de file du secteur de la r\u00e9novation r\u00e9sidentielle au Canada, \u00e0 titre d\u2019agence m\u00e9dia de r\u00e9f\u00e9rence pour soutenir ses initiatives \u00e0 travers le pays.<\/strong><\/p>\n<p>Dans le cadre de ce mandat, Cossette M\u00e9dia jouera un r\u00f4le strat\u00e9gique essentiel pour renforcer la notori\u00e9t\u00e9 de la marque et l\u2019accompagner dans sa croissance \u00e0 l\u2019\u00e9chelle nationale. Ce partenariat strat\u00e9gique intervient dans un moment charni\u00e8re pour l\u2019entreprise, qui profite de son 85<sup>e<\/sup> anniversaire pour consolider son positionnement sur le march\u00e9 canadien.<\/p>\n<p>L\u2019agence aura la responsabilit\u00e9 de d\u00e9velopper et de mettre en \u0153uvre la strat\u00e9gie m\u00e9dia des enseignes RONA+ et RONA, incluant l\u2019\u00e9laboration de campagnes m\u00e9dia percutantes, l\u2019achat d\u2019espaces publicitaires dans les canaux traditionnels et num\u00e9riques ainsi que l\u2019analyse des performances et l\u2019optimisation continue des investissements pour maximiser l&rsquo;impact et l\u2019engagement autour de la marque.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>C\u2019est avec beaucoup d\u2019enthousiasme et une grande fiert\u00e9 que nous amor\u00e7ons ce partenariat avec les \u00e9quipes de RONA. En pla\u00e7ant les donn\u00e9es des consommateur\u00b7trice\u00b7s au centre de nos actions et de nos expertises int\u00e9gr\u00e9es, nous pourrons offrir une valeur ajout\u00e9e \u00e0 la strat\u00e9gie m\u00e9dia de l\u2019organisation et ainsi la soutenir dans une phase d\u00e9terminante de son d\u00e9veloppement \u00bb, d\u00e9clare Martin Soubeyran, directeur g\u00e9n\u00e9ral de Cossette M\u00e9dia pour l\u2019Est du Canada.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Je suis tr\u00e8s heureuse de cette nouvelle collaboration avec l\u2019agence Cossette M\u00e9dia, qui a \u00e9t\u00e9 fond\u00e9e au Qu\u00e9bec, tout comme RONA. Leur \u00e9quipe est empreinte du m\u00eame esprit de coop\u00e9ration et de la m\u00eame soif d\u2019innovation qui nous habitent aussi. Je suis convaincue que l\u2019\u00e9quipe nous permettra d\u2019atteindre nos objectifs d\u2019affaires et de marque en cette p\u00e9riode cl\u00e9 de notre histoire o\u00f9 nous avons fait de RONA notre unique embl\u00e8me de d\u00e9tail au pays \u00bb, mentionne Catherine Laporte, vice-pr\u00e9sidente principale, Marketing et exp\u00e9rience client chez RONA inc.<\/p>\n<\/blockquote>\n<p>Ce partenariat s\u2019inscrit dans un contexte de succ\u00e8s r\u00e9cents pour Cossette M\u00e9dia, qui encha\u00eene les gains importants et renforce sa pr\u00e9sence comme acteur incontournable de l\u2019industrie. Les premi\u00e8res campagnes qui en sont issues seront d\u00e9ploy\u00e9es au cours du printemps prochain.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106264\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/rona-fait-confiance-a-cossette-media-en-tant-quagence-media-principale\/\"  data-item_title=\"RONA fait confiance \u00e0 Cossette M\u00e9dia en tant qu\u2019agence m\u00e9dia principale\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/RONA-x-Cossette-Me\u0301dia-Carre\u0301-1024x1024.png\"  data-item_date=\"2024-11-20T16:43:46-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cossette M\u00e9dia vient d\u2019annoncer qu\u2019elle a \u00e9t\u00e9 s\u00e9lectionn\u00e9e par RONA inc., chef de file du secteur de la r\u00e9novation r\u00e9sidentielle au Canada, \u00e0 titre d\u2019agence m\u00e9dia de r\u00e9f\u00e9rence pour soutenir ses initiatives \u00e0 travers le pays.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106264\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/rona-fait-confiance-a-cossette-media-en-tant-quagence-media-principale\/\"  data-item_title=\"RONA fait confiance \u00e0 Cossette M\u00e9dia en tant qu\u2019agence m\u00e9dia principale\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/RONA-x-Cossette-Me\u0301dia-Carre\u0301-1024x1024.png\"  data-item_date=\"2024-11-20T16:43:46-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":106265,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[230,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106264"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=106264"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106264\/revisions"}],"predecessor-version":[{"id":106268,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106264\/revisions\/106268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/106265"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=106264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=106264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=106264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}