{"id":106342,"date":"2024-11-22T11:37:00","date_gmt":"2024-11-22T16:37:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=106342"},"modified":"2024-11-27T11:48:15","modified_gmt":"2024-11-27T16:48:15","slug":"cossette-signe-la-nouvelle-campagne-de-via-rail-histoire-de-trains","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-signe-la-nouvelle-campagne-de-via-rail-histoire-de-trains\/","title":{"rendered":"Cossette signe la nouvelle campagne de VIA Rail : \u00ab Histoire de Trains \u00bb"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/5a-VIARailxCossette-StillImage-373337-1024x576.jpeg\" alt=\"\" class=\"wp-image-106349\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/5a-VIARailxCossette-StillImage-373337-1024x576.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/5a-VIARailxCossette-StillImage-373337-300x169.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/5a-VIARailxCossette-StillImage-373337-768x432.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/5a-VIARailxCossette-StillImage-373337-1536x864.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/5a-VIARailxCossette-StillImage-373337-2048x1152.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>21 novembre 2024<\/p>\n<p><strong>Depuis 2023, VIA Rail Canada met graduellement en service ses nouveaux trains dans le Corridor Qu\u00e9bec-Windsor. Avec 75 % de ces trains maintenant en service, VIA Rail et Cossette c\u00e9l\u00e8brent ce moment marquant en lan\u00e7ant la campagne \u00ab Histoire de Trains \u00bb, un hommage cr\u00e9atif et touchant inspir\u00e9 de l\u2019univers des studios d&rsquo;animation Pixar.<\/strong><\/p>\n<p>Cette initiative, qui marque le retour de VIA Rail \u00e0 la t\u00e9l\u00e9vision apr\u00e8s plusieurs ann\u00e9es consacr\u00e9es aux campagnes num\u00e9riques, vise \u00e0 renforcer l\u2019attachement \u00e9motionnel \u00e0 la marque, particuli\u00e8rement en cette p\u00e9riode des f\u00eates.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Pour ce projet, j\u2019ai voulu explorer une approche \u00e0 la fois tendre et innovante, en portant un double chapeau de directrice artistique et co-r\u00e9alisatrice \u00bb, souligne Jessica Fecteau, directrice artistique, chez Cossette. \u00ab Nous avons choisi de ne pas montrer directement les nouveaux trains, mais plut\u00f4t leurs versions miniatures, pour stimuler la curiosit\u00e9 tout en racontant l\u2019histoire dans un ton chaleureux. Avec mon co-r\u00e9alisateur et directeur de la photographie, Rob, on a cherch\u00e9 \u00e0 traduire les \u00e9motions des trains par des jeux d&rsquo;angles, de lumi\u00e8re, et une composition musicale originale. C&rsquo;\u00e9tait une opportunit\u00e9 d&rsquo;aller au bout de l&rsquo;univers cr\u00e9atif tout en restant fid\u00e8le \u00e0 l&rsquo;ADN de VIA Rail. \u00bb<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/lYA6MUQTy_g?si=Mbg2D_Xqefb9Wafd\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Cette campagne marque un tournant d\u00e9cisif pour notre marque, alors que nous renfor\u00e7ons notre pr\u00e9sence dans des march\u00e9s cl\u00e9s \u00bb, ajoute Mia Bergman, chef, marque et mise en march\u00e9 chez VIA Rail. \u00ab Elle permet \u00e9galement de positionner nos nouveaux trains en vue de 2025, une ann\u00e9e o\u00f9 nous nous concentrons \u00e0 attirer de nouveaux client\u00b7e\u00b7s avec une exp\u00e9rience de voyage am\u00e9lior\u00e9e : un mode de transport plus confortable, agr\u00e9able et durable.\u00a0\u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/TS-Gif10-BD-373448.gif\" alt=\"GIF 1\"\/><\/figure>\n<p>La campagne, diffus\u00e9e \u00e0 partir de la semaine du 15 novembre \u00e0 la t\u00e9l\u00e9vision et sur le web, s\u2019inscrit comme le chapitre final d\u2019une s\u00e9rie d\u2019initiatives visant \u00e0 accro\u00eetre la notori\u00e9t\u00e9 de la nouvelle flotte de VIA Rail.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/TS-Gif11-BD-373451.gif\" alt=\"GIF 2\"\/><\/figure>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/6+-+VIA+Rail+x+Cossette+-+BTS-373343.gif\" alt=\"Image 3\"\/><\/figure>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<p>Client : VIA Rail Canada \u2013 Mia Bergman, Alexandra Nasim<br \/>Agence : Cossette<br \/>Cr\u00e9ation : Patrick Michaud, Gilles Legault, Steven Morie, Jessica Fecteau, Philippe Brassard<br \/>Strat\u00e9gie : Hugo Martin-Bonneville, Jean-Claude M. Kikongi<br \/>Produit : Nadja D\u00e9carie, Nicolas Girault, No\u00e9mie Niang<br \/>Maison de production et production d\u2019agence : Septi\u00e8me<br \/>R\u00e9alisation : Jessica Fecteau et Rob (DAVAI)<br \/>Production : Julie Beaudoin<br \/>Coordonnatrice de production : Perrine Pelini<\/p>\n<p>DOP : Rob (DAVAI)<br \/>D\u00e9cors : Sylvain Lema\u00eetre<br \/>Stylisme : Charlie Beaudoin<br \/>Postproduction : Maureen Desjardins<br \/>Montage offline : J\u00e9r\u00e9mie Fournier (Septi\u00e8me)<br \/>Montage online : Jean-Marc Laurin<br \/>Colorisation : Simon Boissonneaux (Arketype)<br \/>Composition musicale et mix sonore : Supersavant<br \/>Agence m\u00e9dia : Touch\u00e9!<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106342\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-signe-la-nouvelle-campagne-de-via-rail-histoire-de-trains\/\"  data-item_title=\"Cossette signe la nouvelle campagne de VIA Rail : \u00ab Histoire de Trains \u00bb\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/5a-VIARailxCossette-StillImage-373337-1024x576.jpeg\"  data-item_date=\"2024-11-22T11:37:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Depuis 2023, VIA Rail Canada met graduellement en service ses nouveaux trains dans le Corridor Qu\u00e9bec-Windsor. Avec 75 % de ces trains maintenant en service, VIA Rail et Cossette c\u00e9l\u00e8brent ce moment marquant en lan\u00e7ant la campagne \u00ab Histoire de Trains \u00bb, un hommage cr\u00e9atif et touchant inspir\u00e9 de l\u2019univers des studios d&rsquo;animation Pixar.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106342\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-signe-la-nouvelle-campagne-de-via-rail-histoire-de-trains\/\"  data-item_title=\"Cossette signe la nouvelle campagne de VIA Rail : \u00ab Histoire de Trains \u00bb\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/11\/5a-VIARailxCossette-StillImage-373337-1024x576.jpeg\"  data-item_date=\"2024-11-22T11:37:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":106349,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,477],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106342"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=106342"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106342\/revisions"}],"predecessor-version":[{"id":106350,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106342\/revisions\/106350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/106349"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=106342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=106342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=106342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}