{"id":106514,"date":"2024-12-10T15:48:10","date_gmt":"2024-12-10T20:48:10","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=106514"},"modified":"2024-12-10T15:48:17","modified_gmt":"2024-12-10T20:48:17","slug":"kamik-celebre-montreal-avec-des-bottes-rue-barree-dans-une-campagne-de-lagence-franchir","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/kamik-celebre-montreal-avec-des-bottes-rue-barree-dans-une-campagne-de-lagence-franchir\/","title":{"rendered":"Kamik c\u00e9l\u00e8bre Montr\u00e9al avec des bottes \u00abRue Barr\u00e9e\u00bb dans une campagne de l&rsquo;agence Franchir"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"935\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/12\/kamik-1024x935.png\" alt=\"\" class=\"wp-image-106515\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/12\/kamik-1024x935.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/12\/kamik-300x274.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/12\/kamik-768x701.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/12\/kamik.png 1432w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>10 d\u00e9cembre 2024<\/p>\n<p><strong>Kamik, la marque qu\u00e9b\u00e9coise de bottes, annonce une initiative originale : le lancement de son mod\u00e8le de bottes en \u00e9dition limit\u00e9e, Tundra Montr\u00e9al \u00abRue Barr\u00e9e\u00bb. Cette cr\u00e9ation unique \u00e9voque les chantiers omnipr\u00e9sents de Montr\u00e9al et les fameux panneaux Rue barr\u00e9e qui tapissent la ville.<\/strong><\/p>\n<p>Avec un design vibrant et color\u00e9 qui rappelle cette signalisation embl\u00e9matique, les bottes sont con\u00e7ues pour l\u2019hiver urbain dans les rues de Montr\u00e9al. Une collection spontan\u00e9e et audacieuse qui marque une \u00e9tape importante pour l\u2019entreprise Kamik en d\u00e9voilant un c\u00f4t\u00e9 plus ludique, tout en d\u00e9montrant sa polyvalence et son attachement \u00e0 l\u2019identit\u00e9 culturelle montr\u00e9alaise.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DDXaLgYxcXP\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DDXaLgYxcXP\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DDXaLgYxcXP\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Kamik: Family Footwear (@kamikofficial)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Avec le lancement de l\u2019\u00e9dition limit\u00e9e Tundra Montr\u00e9al \u00abRue Barr\u00e9e\u00bb, nous voulions rendre hommage \u00e0 l\u2019identit\u00e9 unique de Montr\u00e9al, une ville qui inspire par sa r\u00e9silience et son dynamisme. En seulement six semaines, nous avons con\u00e7u et produit ce mod\u00e8le qui incarne notre vision : cr\u00e9er des produits qui allient style, fonctionnalit\u00e9 et un profond attachement \u00e0 nos racines montr\u00e9alaises\u00bb, explique Sophie Ohayon, Vice-pr\u00e9sidente de l\u2019exp\u00e9rience de marque chez Kamik.<\/p>\n<\/blockquote>\n<p>Dans une mise en sc\u00e8ne qui ne passe pas inaper\u00e7ue, Kamik s&rsquo;approprie l&rsquo;ironie des chantiers montr\u00e9alais avec une manifestation pacifique o\u00f9 un groupe de manifestants, chauss\u00e9s des bottes Tundra Montr\u00e9al \u00abRue Barr\u00e9e\u00bb, prennent d\u2019assaut les rues symboliques de la m\u00e9tropole. <\/p>\n<p>Entre rires et \u00e9tonnement, les passants intrigu\u00e9s d\u00e9couvrent l\u2019humour derri\u00e8re l\u2019action. En scannant les pancartes et en discutant avec les manifestants, ils apprennent que cette performance vise \u00e0 promouvoir l\u2019\u00e9dition limit\u00e9e de Tundra Montr\u00e9al \u00abRue Barr\u00e9e\u00bb.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous avons voulu cr\u00e9er une activation qui capte l\u2019essence m\u00eame de ce projet unique et de Montr\u00e9al. Avec ce stunt, l\u2019objectif \u00e9tait de transformer une r\u00e9alit\u00e9 urbaine bien connue en une exp\u00e9rience remarquable et rassembleuse, tout en mettant en lumi\u00e8re la cr\u00e9ativit\u00e9 et l\u2019audace de Kamik \u00bb, ajoute Mireille Azema, directrice g\u00e9n\u00e9rale de l\u2019Agence Franchir.<\/p>\n<\/blockquote>\n<p>Le mod\u00e8le Tundra Montr\u00e9al \u00abRue Barr\u00e9e\u00bb est disponible en \u00e9dition tr\u00e8s limit\u00e9e et exclusive au www.kamik.com. \u00c0 travers cette campagne, Kamik invite les Montr\u00e9alais et Montr\u00e9alaises ainsi que les amateurs de mode \u00e0 embrasser l\u2019essence de la ville : r\u00e9silience, humour et style intemporel.<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Client : Kamik &#8211; Sophie Ohayon, Taline Djourian<\/li>\n<li>Cr\u00e9ation : Agence Franchir &#8211; Mireille Azema<\/li>\n<li>Production \u00e9v\u00e9nementielle : Agence Franchir &#8211; Mireille Azema, Lisa-Marie Minier et<\/li>\n<li>Juliana Bedwani<\/li>\n<li>Vid\u00e9o : Hugo Dub\u00e9-Bouchard<\/li>\n<li>Relations publiques : Agence Franchir &#8211; Rosiane Tessier<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106514\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/kamik-celebre-montreal-avec-des-bottes-rue-barree-dans-une-campagne-de-lagence-franchir\/\"  data-item_title=\"Kamik c\u00e9l\u00e8bre Montr\u00e9al avec des bottes \u00abRue Barr\u00e9e\u00bb dans une campagne de l&#039;agence Franchir\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/12\/kamik-1024x935.png\"  data-item_date=\"2024-12-10T15:48:10-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kamik, la marque qu\u00e9b\u00e9coise de bottes, annonce une initiative originale : le lancement de son mod\u00e8le de bottes en \u00e9dition limit\u00e9e, Tundra Montr\u00e9al \u00abRue Barr\u00e9e\u00bb. Cette cr\u00e9ation unique \u00e9voque les chantiers omnipr\u00e9sents de Montr\u00e9al et les fameux panneaux Rue barr\u00e9e qui tapissent la ville.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106514\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/kamik-celebre-montreal-avec-des-bottes-rue-barree-dans-une-campagne-de-lagence-franchir\/\"  data-item_title=\"Kamik c\u00e9l\u00e8bre Montr\u00e9al avec des bottes \u00abRue Barr\u00e9e\u00bb dans une campagne de l&#039;agence Franchir\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/12\/kamik-1024x935.png\"  data-item_date=\"2024-12-10T15:48:10-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":106515,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1458,233],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106514"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=106514"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106514\/revisions"}],"predecessor-version":[{"id":106516,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106514\/revisions\/106516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/106515"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=106514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=106514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=106514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}