{"id":106709,"date":"2025-01-07T07:21:00","date_gmt":"2025-01-07T12:21:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=106709"},"modified":"2025-01-09T07:35:36","modified_gmt":"2025-01-09T12:35:36","slug":"olymel-devoile-sa-nouvelle-image-de-marque","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/olymel-devoile-sa-nouvelle-image-de-marque\/","title":{"rendered":"Olymel d\u00e9voile sa nouvelle image de marque"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"662\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/Olymel_Porc_Frais_Tiers_Longe_Desossee_QC-1024x662.png\" alt=\"\" class=\"wp-image-106717\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/Olymel_Porc_Frais_Tiers_Longe_Desossee_QC-1024x662.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/Olymel_Porc_Frais_Tiers_Longe_Desossee_QC-300x194.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/Olymel_Porc_Frais_Tiers_Longe_Desossee_QC-768x497.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/Olymel_Porc_Frais_Tiers_Longe_Desossee_QC-1536x993.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/Olymel_Porc_Frais_Tiers_Longe_Desossee_QC-2048x1325.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>7 janvier 2025<\/p>\n<p><strong>Olymel, leader de l\u2019industrie agroalimentaire, annonce un changement majeur de son image de marque, marquant une autre \u00e9tape importante dans l\u2019\u00e9volution de l\u2019entreprise.<\/strong><\/p>\n<p>Le principal objectif est de mettre en lumi\u00e8re la qualit\u00e9 des produits d\u2019Olymel, tout en rendant la marque plus visible, plus contemporaine et plus attrayante.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>En changeant notre image de marque, nous avons voulu valoriser davantage la grande qualit\u00e9 de nos produits, d\u00e9j\u00e0 reconnus \u00e0 l\u2019international pour leur excellence. Il \u00e9tait essentiel que cette nouvelle image corporative refl\u00e8te \u00e0 la fois notre gage de qualit\u00e9 et le virage que nous avons pris, tout en respectant l\u2019essence de ce qui fait notre identit\u00e9. \u00bb Daniel Rivest, Vice-pr\u00e9sident principal ventes et marketing.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"785\" height=\"1024\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/Olymel_Deli_Classique_Jambon_FN-1-785x1024.png\" alt=\"\" class=\"wp-image-106718\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/Olymel_Deli_Classique_Jambon_FN-1-785x1024.png 785w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/Olymel_Deli_Classique_Jambon_FN-1-230x300.png 230w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/Olymel_Deli_Classique_Jambon_FN-1-768x1002.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/Olymel_Deli_Classique_Jambon_FN-1-1177x1536.png 1177w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/Olymel_Deli_Classique_Jambon_FN-1.png 1237w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><\/figure>\n<p>En collaboration avec LG2, Olymel a ancr\u00e9 la nouvelle identit\u00e9 autour des couleurs embl\u00e9matiques rouge et bleu, tout en simplifiant et rafra\u00eechissant le logo pour en renforcer l&rsquo;impact visuel. Une fois le design finalis\u00e9, des \u00e9tudes ont confirm\u00e9 que ce logo r\u00e9pondait aux objectifs de la compagnie et de la marque, avec des retours positifs de la part des consommateurs.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>70% des d\u00e9cisions d\u2019achat se confirment en lieu de vente. Pour une marque comme Olymel, il est vital que toutes ses expressions captent l\u2019attention et g\u00e9n\u00e8rent la pr\u00e9f\u00e9rence des consommateurs afin de d\u00e9clencher l\u2019intention d\u2019achat. Un logo percutant, articul\u00e9 autour des acquis embl\u00e9matiques de la marque sert de point d\u2019ancrage d\u2019o\u00f9 s\u2019articulent l\u2019ensemble du design et des composantes de la marque. Ainsi, une reconnaissance de marque accrue augmentera l\u2019impact ainsi que la d\u00e9couvrabilit\u00e9 des produits en tablettes. \u00bb, St\u00e9phanie Martin, directrice principale conseil, LG2.<\/p>\n<\/blockquote>\n<p>La nouvelle identit\u00e9 sera d\u00e9ploy\u00e9e progressivement \u00e0 travers tous les points de contact physiques et num\u00e9riques de la marque, y compris les emballages, la publicit\u00e9 et les enseignes, qui seront \u00e9galement mis \u00e0 jour au cours de l&rsquo;ann\u00e9e \u00e0 venir. L\u2019objectif est d\u2019assurer une reconnaissance accrue de la marque et de favoriser un attachement \u00e9motionnel plus fort de la part des consommateurs.<\/p>\n<p>Une \u00e9volution qui refl\u00e8te le virage strat\u00e9gique de l\u2019entreprise Ce changement d\u2019image s\u2019inscrit dans un processus plus large de transformation d\u2019Olymel, visant \u00e0 refl\u00e9ter l\u2019\u00e9volution de l\u2019entreprise et \u00e0 soutenir sa croissance. En augmentant la visibilit\u00e9 de la marque, Olymel esp\u00e8re non seulement renforcer sa position sur le march\u00e9, mais aussi augmenter les ventes de ses produits en am\u00e9liorant leur perception aupr\u00e8s des consommateurs.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106709\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/olymel-devoile-sa-nouvelle-image-de-marque\/\"  data-item_title=\"Olymel d\u00e9voile sa nouvelle image de marque\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/Olymel_Porc_Frais_Tiers_Longe_Desossee_QC-1024x662.png\"  data-item_date=\"2025-01-07T07:21:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Olymel, leader de l\u2019industrie agroalimentaire, annonce un changement majeur de son image de marque, marquant une autre \u00e9tape importante dans l\u2019\u00e9volution de l\u2019entreprise.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106709\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/olymel-devoile-sa-nouvelle-image-de-marque\/\"  data-item_title=\"Olymel d\u00e9voile sa nouvelle image de marque\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/Olymel_Porc_Frais_Tiers_Longe_Desossee_QC-1024x662.png\"  data-item_date=\"2025-01-07T07:21:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":106717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1176,255],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106709"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=106709"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106709\/revisions"}],"predecessor-version":[{"id":106719,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106709\/revisions\/106719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/106717"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=106709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=106709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=106709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}