{"id":106710,"date":"2025-01-09T07:24:44","date_gmt":"2025-01-09T12:24:44","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=106710"},"modified":"2025-01-09T07:24:49","modified_gmt":"2025-01-09T12:24:49","slug":"premiere-moisson-passe-de-la-tradition-a-linnovation-avec-k72","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/premiere-moisson-passe-de-la-tradition-a-linnovation-avec-k72\/","title":{"rendered":"Premi\u00e8re Moisson passe de la tradition \u00e0 l&rsquo;innovation avec K72"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/En-te\u0302te-1-1024x512.png\" alt=\"\" class=\"wp-image-106711\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/En-te\u0302te-1-1024x512.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/En-te\u0302te-1-300x150.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/En-te\u0302te-1-768x384.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/En-te\u0302te-1-1536x767.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/En-te\u0302te-1-2048x1023.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>8 janvier 2025<\/p>\n<p><strong>Premi\u00e8re Moisson confie sa strat\u00e9gie cr\u00e9ative \u00e0 K72. L&rsquo;ambition de cette collaboration est de moderniser la marque tout en valorisant son riche h\u00e9ritage artisanal.<\/strong><\/p>\n<p>Depuis plus de 30 ans, Premi\u00e8re Moisson s&rsquo;impose par le go\u00fbt et la qualit\u00e9 de ses produits mettant en valeur les ingr\u00e9dients locaux. Ce partenariat marque un tournant important dans l&rsquo;\u00e9volution de la marque.&nbsp;<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous sommes ravis de cette alliance avec K72, qui partage notre vision d&rsquo;une marque authentique, enracin\u00e9e dans le terroir, mais tourn\u00e9e vers l&rsquo;avenir. Ensemble, nous continuerons \u00e0 nourrir les moments de rassemblement qui sont au c\u0153ur de notre mission \u00bb, affirme Manon Kirouac, directrice marketing, communication et strat\u00e9gie num\u00e9rique Premi\u00e8re Moisson.\u00a0<\/p>\n<\/blockquote>\n<p>Pierre-Luc Paiement, vice-pr\u00e9sident principal et directeur g\u00e9n\u00e9ral de K72, ajoute :<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Travailler avec Premi\u00e8re Moisson est un privil\u00e8ge. C\u2019est bien plus qu\u2019une marque; c\u2019est une institution enracin\u00e9e dans la culture qu\u00e9b\u00e9coise. \u00bb<\/p>\n<\/blockquote>\n<p>La premi\u00e8re campagne issue de cette collaboration verra le jour \u00e0 l&rsquo;hiver 2025, pour le lancement d&rsquo;un nouveau produit d\u00e9cadent qui ravira les Qu\u00e9b\u00e9cois.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106710\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/premiere-moisson-passe-de-la-tradition-a-linnovation-avec-k72\/\"  data-item_title=\"Premi\u00e8re Moisson passe de la tradition \u00e0 l&#039;innovation avec K72\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/En-te\u0302te-1-1024x512.png\"  data-item_date=\"2025-01-09T07:24:44-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Premi\u00e8re Moisson confie sa strat\u00e9gie cr\u00e9ative \u00e0 K72. L&rsquo;ambition de cette collaboration est de moderniser la marque tout en valorisant son riche h\u00e9ritage artisanal.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106710\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/premiere-moisson-passe-de-la-tradition-a-linnovation-avec-k72\/\"  data-item_title=\"Premi\u00e8re Moisson passe de la tradition \u00e0 l&#039;innovation avec K72\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/En-te\u0302te-1-1024x512.png\"  data-item_date=\"2025-01-09T07:24:44-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":106711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[334,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106710"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=106710"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106710\/revisions"}],"predecessor-version":[{"id":106712,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106710\/revisions\/106712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/106711"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=106710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=106710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=106710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}