{"id":106811,"date":"2025-01-15T04:44:55","date_gmt":"2025-01-15T09:44:55","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=106811"},"modified":"2025-01-15T04:50:18","modified_gmt":"2025-01-15T09:50:18","slug":"bob-signe-une-campagne-360-qui-brise-les-tabous-sur-la-menopause-pour-nutrifem","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bob-signe-une-campagne-360-qui-brise-les-tabous-sur-la-menopause-pour-nutrifem\/","title":{"rendered":"Bob signe une campagne 360\u00b0 qui brise les tabous sur la m\u00e9nopause pour Nutrifem"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2025\/01\/Nutrifem_Camp2024_CasPF_IMG_01_Tagline.webp\" alt=\"\" class=\"wp-image-68242\"\/><\/figure>\n<p>15 janvier 2025<\/p>\n<p><strong>Dans la continuit\u00e9 de son accompagnement des Laboratoires Nutrisant\u00e9, Bob a \u00e9t\u00e9 mand\u00e9 pour concevoir et d\u00e9ployer une campagne de communication 360 visant \u00e0 promouvoir la gamme de produits pour la m\u00e9nopause Nutrifem. Cette campagne s\u2019est donn\u00e9 pour mission de lever le tabou autour de la m\u00e9nopause, de cr\u00e9er un attachement \u00e9motionnel entre la marque et ses consommatrices, et de b\u00e2tir un v\u00e9ritable sentiment de communaut\u00e9.<\/strong><\/p>\n<p>En mettant en lumi\u00e8re des solutions naturelles pour soulager les sympt\u00f4mes, Nutrifem a affirm\u00e9 son engagement \u00e0 accompagner les femmes dans cette \u00e9tape de vie avec bienveillance et authenticit\u00e9.<\/p>\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2025\/01\/image-4-1024x573.png\" alt=\"\" class=\"wp-image-68245\"\/><\/figure>\n<p>S\u2019appuyant sur le concept \u00ab \u00c7a m\u2019arrivait \u00bb, la campagne a abord\u00e9 les d\u00e9fis de la m\u00e9nopause avec un ton empathique et sinc\u00e8re. \u00c0 travers des capsules vid\u00e9o poignantes mettant en sc\u00e8ne des t\u00e9moignages de femmes de diff\u00e9rents \u00e2ges et des d\u00e9clinaisons num\u00e9riques percutantes, Nutrifem a d\u00e9montr\u00e9 qu\u2019il est possible de surmonter les sympt\u00f4mes de la m\u00e9nopause naturellement, tout en rappelant aux femmes qu\u2019elles ne sont pas seules.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Bwmo2295PkU?si=yCvLSfDXrhYGt8il\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>Entre balados \u00e9ducatifs (Pause M\u00e9no, disponible sur toutes les plateformes d\u2019\u00e9coute standard), contenus publicitaires dans le magazine papier, et activations num\u00e9riques multiplateformes, cette alliance a permis de maximiser la port\u00e9e et l\u2019impact des messages de Nutrifem. La campagne a \u00e9galement inclus des actions en points de vente (PLV), de la cr\u00e9ation de contenu sur les m\u00e9dias sociaux de la marque et sur son site web. <\/p>\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2025\/01\/image-2-1024x575.png\" alt=\"\" class=\"wp-image-68243\"\/><\/figure>\n<p>En collaboration avec l&rsquo;agence Challenge, des banni\u00e8res num\u00e9riques ont \u00e9t\u00e9 diffus\u00e9es sur des plateformes cibl\u00e9es comme La Presse+ et M\u00e9t\u00e9o M\u00e9dia. Pour ce dernier m\u00e9dia, des banni\u00e8res de type weather trigger ont \u00e9t\u00e9 activ\u00e9es d\u00e8s que la temp\u00e9rature ext\u00e9rieure atteignait 25 degr\u00e9s et plus, positionnant Nutrifem comme une solution naturelle aux bouff\u00e9es de chaleur.<\/p>\n<p>R\u00e9sultat : plus de 1,1 million d\u2019impressions g\u00e9n\u00e9r\u00e9es \u00e0 travers les diff\u00e9rents canaux, et une conversation ouverte qui a permis de red\u00e9finir la mani\u00e8re dont la m\u00e9nopause est per\u00e7ue, en transformant un sujet souvent tabou en une opportunit\u00e9 de connexion, de soutien, et d\u2019empowerment pour les femmes.<\/p>\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2025\/01\/image-3-1024x574.png\" alt=\"\" class=\"wp-image-68244\"\/><\/figure>\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2025\/01\/image-5-1024x572.png\" alt=\"\" class=\"wp-image-68246\"\/><\/figure>\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2025\/01\/image-6-1024x573.png\" alt=\"\" class=\"wp-image-68247\"\/><\/figure>\n<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106811\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bob-signe-une-campagne-360-qui-brise-les-tabous-sur-la-menopause-pour-nutrifem\/\"  data-item_title=\"Bob signe une campagne 360\u00b0 qui brise les tabous sur la m\u00e9nopause pour Nutrifem\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/Nutrifem_Camp2024_CasPF_IMG_01_Tagline-1024x576.jpeg\"  data-item_date=\"2025-01-15T04:44:55-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans la continuit\u00e9 de son accompagnement des Laboratoires Nutrisant\u00e9, Bob a \u00e9t\u00e9 mand\u00e9 pour concevoir et d\u00e9ployer une campagne de communication 360 visant \u00e0 promouvoir la gamme de produits pour la m\u00e9nopause Nutrifem. Cette campagne s\u2019est donn\u00e9 pour mission de lever le tabou autour de la m\u00e9nopause, de cr\u00e9er un attachement \u00e9motionnel entre la marque et ses consommatrices, et de b\u00e2tir un v\u00e9ritable sentiment de communaut\u00e9.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106811\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bob-signe-une-campagne-360-qui-brise-les-tabous-sur-la-menopause-pour-nutrifem\/\"  data-item_title=\"Bob signe une campagne 360\u00b0 qui brise les tabous sur la m\u00e9nopause pour Nutrifem\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/Nutrifem_Camp2024_CasPF_IMG_01_Tagline-1024x576.jpeg\"  data-item_date=\"2025-01-15T04:44:55-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":106814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[378],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106811"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=106811"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106811\/revisions"}],"predecessor-version":[{"id":106815,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106811\/revisions\/106815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/106814"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=106811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=106811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=106811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}