{"id":106862,"date":"2025-01-21T11:10:42","date_gmt":"2025-01-21T16:10:42","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=106862"},"modified":"2025-01-21T11:10:47","modified_gmt":"2025-01-21T16:10:47","slug":"sophie-labarre-nouvelle-vice-presidente-strategie-de-communication-integree-dadviso","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sophie-labarre-nouvelle-vice-presidente-strategie-de-communication-integree-dadviso\/","title":{"rendered":"Sophie Labarre, nouvelle vice-pr\u00e9sidente, strat\u00e9gie de communication int\u00e9gr\u00e9e d\u2019adviso"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/adviso-1024x682.jpg\" alt=\"\" class=\"wp-image-106865\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/adviso-1024x682.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/adviso-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/adviso-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/adviso-272x182.jpg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/adviso.jpg 1360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>21 janvier 2025<\/p>\n<p><strong>adviso vient d\u2019annoncer l\u2019arriv\u00e9e de Sophie Labarre en tant que vice-pr\u00e9sidente, strat\u00e9gie de communication int\u00e9gr\u00e9e. Forte de plus de 15 ans d\u2019exp\u00e9rience en communications, Sophie rejoint adviso pour repenser, diriger et renforcer l\u2019offre m\u00e9dia.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Chez adviso, nous croyons que l\u2019avenir du m\u00e9dia repose sur une synergie entre strat\u00e9gie et technologies. L\u2019arriv\u00e9e de Sophie, combin\u00e9e \u00e0 l\u2019expertise de pointe de nos \u00e9quipes en intelligence artificielle (IA) et en donn\u00e9es, nous permet de red\u00e9finir les standards de la strat\u00e9gie m\u00e9dia\u00a0\u00bb, indique l&rsquo;entreprise dans un communiqu\u00e9.<\/p>\n<\/blockquote>\n<p>Dans son r\u00f4le, Sophie collaborera \u00e9troitement avec Isabelle Gingras, vice-pr\u00e9sidente aux op\u00e9rations, et Moulaye Traore, vice-pr\u00e9sident donn\u00e9es et exp\u00e9rience client (associ\u00e9), pour assurer une int\u00e9gration strat\u00e9gique et coh\u00e9rente des expertises au sein de l\u2019agence.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Avec l&rsquo;arriv\u00e9e de Sophie, nous ouvrons un chapitre transformateur pour l&rsquo;avenir du m\u00e9dia de nos clients, ancr\u00e9 dans la donn\u00e9e et l&rsquo;exp\u00e9rience client. Sa direction ne va pas seulement enrichir la vision globale d&rsquo;adviso, mais aussi insuffler un nouvel \u00e9lan \u00e0 nos \u00e9quipes m\u00e9dia, \u00bb d\u00e9clare Elizabeth Henry, CEO d\u2019adviso<\/p>\n<\/blockquote>\n<p>Apr\u00e8s avoir occup\u00e9 les postes de CCO chez Dentsu X, de vice-pr\u00e9sidente chez Cossette et de directrice de groupe chez Touch\u00e9!, Sophie apporte avec elle une solide expertise pour diriger notre \u00e9quipe m\u00e9dia compos\u00e9e d\u2019une soixantaine d\u2019experts en m\u00e9dias num\u00e9riques, traditionnels et sociaux.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106862\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sophie-labarre-nouvelle-vice-presidente-strategie-de-communication-integree-dadviso\/\"  data-item_title=\"Sophie Labarre, nouvelle vice-pr\u00e9sidente, strat\u00e9gie de communication int\u00e9gr\u00e9e d\u2019adviso\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/adviso-1024x682.jpg\"  data-item_date=\"2025-01-21T11:10:42-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>adviso vient d\u2019annoncer l\u2019arriv\u00e9e de Sophie Labarre en tant que vice-pr\u00e9sidente, strat\u00e9gie de communication int\u00e9gr\u00e9e. Forte de plus de 15 ans d\u2019exp\u00e9rience en communications, Sophie rejoint adviso pour repenser, diriger et renforcer l\u2019offre m\u00e9dia.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106862\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sophie-labarre-nouvelle-vice-presidente-strategie-de-communication-integree-dadviso\/\"  data-item_title=\"Sophie Labarre, nouvelle vice-pr\u00e9sidente, strat\u00e9gie de communication int\u00e9gr\u00e9e d\u2019adviso\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/adviso-1024x682.jpg\"  data-item_date=\"2025-01-21T11:10:42-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":106865,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[273,705,896],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106862"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=106862"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106862\/revisions"}],"predecessor-version":[{"id":106866,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106862\/revisions\/106866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/106865"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=106862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=106862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=106862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}