{"id":106913,"date":"2025-02-06T05:17:00","date_gmt":"2025-02-06T10:17:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=106913"},"modified":"2025-02-06T05:44:06","modified_gmt":"2025-02-06T10:44:06","slug":"que-nous-reservent-les-annonceurs-du-super-bowl-lix","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/que-nous-reservent-les-annonceurs-du-super-bowl-lix\/","title":{"rendered":"Que nous r\u00e9servent les annonceurs du Super Bowl LIX ?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"568\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/pub-1024x568.png\" alt=\"\" class=\"wp-image-106977\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/pub-1024x568.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/pub-300x166.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/pub-768x426.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/pub.png 1476w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>6 f\u00e9vrier 2025<\/p>\n<p><strong>Sept millions de dollars. C\u2019est ce qu\u2019il faut d\u00e9bourser pour une publicit\u00e9 de 30 secondes au Super Bowl LIX qui se tient ce dimanche 9 f\u00e9vrier \u00e0 la Nouvelle-Orl\u00e9ans. Il s\u2019agit du double de ce qu\u2019il en coutait en 2012. Malgr\u00e9 cela, l\u2019ensemble de l\u2019offre publicitaire a d\u00e9j\u00e0 trouv\u00e9 preneur pour l\u2019\u00e9dition 2025 de la grande finale du football am\u00e9ricain. Tour d&rsquo;horizon <strong>des annonceurs pr\u00e9sents cette ann\u00e9e. \u00a0<\/strong> <\/strong><\/p>\n<p><strong>Les recrues<\/strong><\/p>\n<p>Comme chaque ann\u00e9e, plusieurs marques en seront \u00e0 leur premi\u00e8re participation au Super Bowl, l\u2019un des \u00e9v\u00e9nements en direct les plus suivis \u00e0 la t\u00e9l\u00e9vision traditionnelle \u00e0 travers le monde.<\/p>\n<p>Parmi ces nouveaux venus, notons d\u2019abord le fabricant de piles Duracell. La marque mettra de l\u2019avant son nouveau personnage embl\u00e9matique, le \u00ab\u00a0Scientifique Duracell\u00a0\u00bb, et son slogan \u201cBuilt Different\u201d.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/5lOF30aREmg?si=yXkmmuppPwZXMPEO\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Autre petit nouveau : le sp\u00e9cialiste de la livraison alimentaire, Instacart. La marque a pris les grands moyens pour attirer l\u2019attention, avec une pub mettant en vedette nul autre que le fameux bonhomme Pillsbury, ainsi qu\u2019une ic\u00f4ne des publicit\u00e9s du Super Bowl, le Old Spice Guy. <\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/O8wEicZASmQ?si=plSFcAtDc6-8WDUa\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Son concurrent, Uber Eats, sera aussi de la partie, avec l\u2019aide de Matthew McConaughey et son imitation du l\u00e9gendaire entraineur de football, Mike Ditka.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/GpzoIpnwzqQ?si=wNoizzYzWDXbu64v\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Enfin, deux marques technos font aussi leur entr\u00e9e : la fintech NerdWallet, qui esp\u00e8re s\u00e9duire le public avec une campagne ax\u00e9e sur l\u2019accessibilit\u00e9 financi\u00e8re, et Bosch, le g\u00e9ant allemand de l\u2019ing\u00e9nierie. Cette derni\u00e8re misera sur l\u2019acteur Antonio Banderas pour attirer l\u2019attention du public.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/SuZyJ14Vegw?si=qEOUcJllzDDsCF1J\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/_00k5WHJDeQ?si=ntb1wYhbUumEuvGH\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Les grands retours<\/strong><\/p>\n<p>En 2005, une entreprise tr\u00e8s peu connue du grand public <a rel=\"noreferrer noopener\" href=\"https:\/\/money.cnn.com\/2005\/02\/07\/news\/midcaps\/superbowl_godaddy\/\" target=\"_blank\">faisait grand bruit<\/a> lors du Super Bowl XXXIX. Il s\u2019agissait de GoDaddy, dont l\u2019une des pubs avait \u00e9t\u00e9 refus\u00e9e en ondes. L\u2019histoire avait tellement fait jaser que la notori\u00e9t\u00e9 de la marque avait explos\u00e9e. GoDaddy fait cette ann\u00e9e un retour, apr\u00e8s huit ans d\u2019absence, avec une pub \u00e0 propos de son outil d\u2019intelligence artificielle pour les petites entreprises.<\/p>\n<p>Stella Artois revient quant \u00e0 elle apr\u00e8s cinq ans d\u2019absence, dans le cadre d\u2019une offensive publicitaire plus large d\u2019Anheuser-Busch. Elle a choisi de mettre en sc\u00e8ne non pas un seul David Beckham, mais plut\u00f4t deux ! <\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/QYB3nJ9HfQk?si=Ee2omRLqT1rIfEn6\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Notons aussi, non pas le retour d\u2019une marque, mais celle de chevaux ayant marqu\u00e9 les pubs du Super Bowl dans le pass\u00e9, en l&rsquo;occurrence les fameux Clydesdale de la marque Budweiser.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/zaqhFggVDm4?si=zUezaPuTBIZQOSQI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Anheuser-Busch est omnipr\u00e9sente au Super Bowl depuis plusieurs ann\u00e9es avec ses nombreux produits. Elle pr\u00e9sentera \u00e9galement un <a href=\"https:\/\/www.instagram.com\/themomentlab\/reel\/DFQUCCMpuRC\/\" target=\"_blank\" rel=\"noreferrer noopener\">message<\/a> mettant de l\u2019avant la Bud Light, ainsi que Post Malone et le com\u00e9dien Shane Gillis, attendant tous les deux au pied d\u2019une porte afin d\u2019\u00eatre invit\u00e9s \u00e0 la f\u00eate.<\/p>\n<p>D\u2019autres grandes marques, comme Reese\u2019s, Mountain Dew, et DoorDash, miseront \u00e0 nouveau sur le Super Bowl pour renforcer leur notori\u00e9t\u00e9.<\/p>\n<p><strong>Les habitu\u00e9s<\/strong><\/p>\n<p>Parmi les v\u00e9t\u00e9rans, notons cette ann\u00e9e WeatherTech, qui en est \u00e0 sa 13\u1d49 apparition en 12 ans, et Pringles. Pour sa huiti\u00e8me ann\u00e9e cons\u00e9cutive au Super Bowl, l&rsquo;annonceur promet <a href=\"https:\/\/people.com\/adam-brody-nick-offerman-james-harden-celebrate-legendary-mustaches-in-pringles-super-bowl-ad-teaser-exclusive-8777323\" target=\"_blank\" rel=\"noreferrer noopener\">une campagne \u201cmustachioed<\/a>\u201d, mettant en sc\u00e8ne plusieurs c\u00e9l\u00e9brit\u00e9s.<\/p>\n<p>TurboTax, qui participe pour la 12\u1d49 fois d\u2019affil\u00e9e, continue \u00e0 promouvoir sa plateforme fiscale. Au milieu d\u2019un match de football accompagn\u00e9 de bi\u00e8res et d&rsquo;ailes de poulet, cela repr\u00e9sente tout un d\u00e9fi ! De m\u00eame, Booking.com, qui en est \u00e0 sa quatri\u00e8me pr\u00e9sence cons\u00e9cutive comme annonceur, mettra \u00e0 nouveau l\u2019accent sur son large choix de destinations et d\u2019h\u00f4tels avec un message attendu au quatri\u00e8me quart.<\/p>\n<p><strong>Un grand absent<\/strong><\/p>\n<p>L\u2019an dernier, une des publicit\u00e9s les plus appr\u00e9ci\u00e9es durant le Super Bowl 58 f\u00fbt celle de l\u2019assureur State Farm. Cette ann\u00e9e, en raison des feux qui ravagent la Californie, l\u2019entreprise a d\u00e9cid\u00e9 de ne <a href=\"https:\/\/www.msn.com\/en-us\/sports\/nfl\/biggest-lie-ever-nfl-fans-react-to-state-farms-super-bowl-decision\/ar-AA1xjFKy\" target=\"_blank\" rel=\"noreferrer noopener\">pas diffuser le message publicitaire<\/a> initialement achet\u00e9 pour le grand \u00e9v\u00e9nement. Pour se consoler, on peut toutefois revoir celui diffus\u00e9 l\u2019an dernier.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Arnold Schwarzenegger &amp; Danny DeVito Super Bowl Commercial 2024 |State Farm | Best Commercials\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/I_WKT3iZCWU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<hr class=\"wp-block-separator\"\/>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/storytelling-creer-du-contenu-plus-attractif\/43?utm_source=Isarta_Infos\" target=\"_blank\"><img src=\"https:\/\/formations.isarta.com\/assets\/images\/85\/850ada_nong-vang-9pw4TKvT3po-unsplash.jpg\" alt=\"Storytelling : cr\u00e9er du contenu plus attractif | Formations Isarta\"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/storytelling-creer-du-contenu-plus-attractif\/43?utm_source=Isarta_Infos\" target=\"_blank\">Storytelling : cr\u00e9er du contenu plus attractif | Formations Isarta<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/storytelling-creer-du-contenu-plus-attractif\/43?utm_source=Isarta_Infos\" target=\"_blank\"><\/p>\n<p>Transformez vos contenus web et marketing pour gagner en impact et en engagement gr\u00e2ce au storytelling<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/publicite-sur-le-web-les-etapes-de-la-creation-dune-campagne\/41?utm_source=Isarta_Infos\" target=\"_blank\"><img src=\"https:\/\/formations.isarta.com\/images\/entete.jpg\" alt=\"Formations en Marketing \/ Num\u00e9rique - En ligne, Qu\u00e9bec, Montr\u00e9al | Isarta\"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/publicite-sur-le-web-les-etapes-de-la-creation-dune-campagne\/41?utm_source=Isarta_Infos\" target=\"_blank\">Formations en Marketing \/ Num\u00e9rique &#8211; En ligne, Qu\u00e9bec, Montr\u00e9al | Isarta<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/publicite-sur-le-web-les-etapes-de-la-creation-dune-campagne\/41?utm_source=Isarta_Infos\" target=\"_blank\"><\/p>\n<p>Formations en marketing, communication, num\u00e9rique, digital, r\u00e9seaux sociaux. Classes virtuelles (webinaires interactifs \u00e0 distance), en salle ou en entreprise. Montr\u00e9al et partout au Qu\u00e9bec.<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106913\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/que-nous-reservent-les-annonceurs-du-super-bowl-lix\/\"  data-item_title=\"Que nous r\u00e9servent les annonceurs du Super Bowl LIX ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/pub-1024x568.png\"  data-item_date=\"2025-02-06T05:17:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sept millions de dollars. C\u2019est ce qu\u2019il faut d\u00e9bourser pour une publicit\u00e9 de 30 secondes au Super Bowl LIX qui se tient ce dimanche 9 f\u00e9vrier \u00e0 la Nouvelle-Orl\u00e9ans. Il s\u2019agit du double de ce qu\u2019il en coutait en 2012. Malgr\u00e9 cela, l\u2019ensemble de l\u2019offre publicitaire a d\u00e9j\u00e0 trouv\u00e9 preneur pour l\u2019\u00e9dition 2025 de la grande finale du football am\u00e9ricain. Tour d&rsquo;horizon des annonceurs pr\u00e9sents cette ann\u00e9e.   <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_106913\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/que-nous-reservent-les-annonceurs-du-super-bowl-lix\/\"  data-item_title=\"Que nous r\u00e9servent les annonceurs du Super Bowl LIX ?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/pub-1024x568.png\"  data-item_date=\"2025-02-06T05:17:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":106977,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,339,1428,3],"tags":[1487,233,896,177],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106913"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=106913"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106913\/revisions"}],"predecessor-version":[{"id":106979,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/106913\/revisions\/106979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/106977"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=106913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=106913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=106913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}