{"id":107042,"date":"2025-02-12T10:27:57","date_gmt":"2025-02-12T15:27:57","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=107042"},"modified":"2025-02-12T10:28:02","modified_gmt":"2025-02-12T15:28:02","slug":"publicis-signe-les-170-ans-de-brunet","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/publicis-signe-les-170-ans-de-brunet\/","title":{"rendered":"Publicis signe les 170 ans de Brunet"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/1-Brunet-grenier-cover-00-383408-1024x512.jpg\" alt=\"\" class=\"wp-image-107045\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/1-Brunet-grenier-cover-00-383408-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/1-Brunet-grenier-cover-00-383408-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/1-Brunet-grenier-cover-00-383408-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/1-Brunet-grenier-cover-00-383408-1536x768.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/1-Brunet-grenier-cover-00-383408-2048x1024.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>6 f\u00e9vrier 2025<\/p>\n<p><strong>Pour c\u00e9l\u00e9brer en grand son 170e anniversaire, Brunet lance une plateforme sign\u00e9e Publicis, qui met en valeur son ancrage communautaire depuis tant d\u2019ann\u00e9es, en pla\u00e7ant les histoires des gens au c\u0153ur des messages.<\/strong><\/p>\n<p>La plateforme Pr\u00e8s de vous depuis 170 ans s\u2019enracine dans le positionnement strat\u00e9gique Vos histoires \u00e9crivent la n\u00f4tre , qui se veut une fa\u00e7on pour la marque de souligner la relation de proximit\u00e9 entre les pharmaciens propri\u00e9taires affili\u00e9s \u00e0 Brunet et les Qu\u00e9b\u00e9cois au fil d\u2019histoires authentiques et humaines. Diff\u00e9rentes histoires seront mises de l\u2019avant tout au long de l\u2019ann\u00e9e.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/2-Brunet_grenier_image-01-383393.gif\" alt=\"Brunet 1\"\/><\/figure>\n<p>C\u2019est un travail de plusieurs mois pour arriver \u00e0 c\u00e9l\u00e9brer cet anniversaire qu\u2019on ne pouvait passer sous silence. On s\u2019est assur\u00e9s que tout \u00e9tait pr\u00eat pour le d\u00e9but d\u2019ann\u00e9e. Pas seulement les messages publicitaires, mais aussi l\u2019\u00e9volution de l\u2019image de marque et de ses piliers de communication \u00bb, affirme Thomas Li Vigni, directeur de cr\u00e9ation adjoint chez Publicis.<\/p>\n<p>V\u00e9ronique Laurin, gestionnaire principale marketing chez Brunet, ajoute :<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Brunet est l\u2019une des plus anciennes enseignes qui accompagnent le quotidien des Qu\u00e9b\u00e9cois. L\u2019ann\u00e9e 2025 est pour nous une occasion de c\u00e9l\u00e9brer en mettant en lumi\u00e8re nos pharmaciens propri\u00e9taires et des histoires marquantes qu\u2019ont v\u00e9cues nos communaut\u00e9s. \u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/4-Brunet_grenier_image-03-383399.gif\" alt=\"Brunet 3\"\/><\/figure>\n<p>La plateforme qui circule depuis le 30 janvier comprend \u00e0 la fois un volet notori\u00e9t\u00e9 avec un message t\u00e9l\u00e9 de 15 secondes, un volet de campagnes promotionnelles, un grand concours ainsi que plusieurs pi\u00e8ces de contenu original et \u00e9ducatif.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/3-Brunet_grenier_image-02-383396.gif\" alt=\"Brunet 2\"\/><\/figure>\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<ul>\n<li>Annonceur : Brunet (V\u00e9ronique Laurin, Lissa Sow)<\/li>\n<li>Agence : Publicis Montr\u00e9al<\/li>\n<li>Production vid\u00e9o : Romeo &amp; Fils<\/li>\n<li>R\u00e9alisation : Herv\u00e9 Baillargeon<\/li>\n<li>Postproduction et son : Le Pub<\/li>\n<li>Musique originale : Homy<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107042\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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sign\u00e9e Publicis, qui met en valeur son ancrage communautaire depuis tant d\u2019ann\u00e9es, en pla\u00e7ant les histoires des gens au c\u0153ur des messages.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107042\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  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