{"id":107047,"date":"2025-02-12T10:57:33","date_gmt":"2025-02-12T15:57:33","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=107047"},"modified":"2025-02-12T10:57:39","modified_gmt":"2025-02-12T15:57:39","slug":"ouverture-du-concours-tactil-2025","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ouverture-du-concours-tactil-2025\/","title":{"rendered":"Ouverture du concours TACTIL 2025"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"438\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/unnamed-17-1024x438.png\" alt=\"\" class=\"wp-image-107048\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/unnamed-17-1024x438.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/unnamed-17-300x128.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/unnamed-17-768x329.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/unnamed-17-1536x658.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/unnamed-17.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>10 f\u00e9vrier 2025<\/p>\n<p><strong>Les candidatures pour le concours publicitaire TACTIL sont maintenant ouvertes. La Presse tient \u00e0 souligner la cr\u00e9ativit\u00e9 des acteurs de l\u2019industrie de la publicit\u00e9 et du marketing en les invitant \u00e0 soumettre leur projet cr\u00e9atif dans deux cat\u00e9gories distinctes : les publicit\u00e9s interactives (HTML) et le contenu de marque (XTRA).<\/strong><\/p>\n<p>Pour participer, les cr\u00e9ateurs de publicit\u00e9s interactives et contenu de marque ont jusqu\u2019au 4 avril \u00e0 minuit pour remplir et envoyer leur candidature. Pour \u00eatre admissibles, les pi\u00e8ces soumises devront avoir \u00e9t\u00e9 publi\u00e9es dans La Presse+ entre le 1<sup>er<\/sup>\u00a0janvier et le 31 d\u00e9cembre 2024.<\/p>\n<p>Le concours TACTIL 2025 est ouvert aux agences, annonceurs et pigistes. Un m\u00eame concurrent peut pr\u00e9senter jusqu\u2019\u00e0 cinq (5) pi\u00e8ces par cat\u00e9gorie au concours.<\/p>\n<p>Cette ann\u00e9e, les participants courent la chance de remporter trois iPad Pro accompagn\u00e9s de Apple Pencil, en plus d\u2019une campagne m\u00e9dia sur les plateformes de La Presse d\u2019une valeur de 20 000 $.<\/p>\n<p>Le jury compos\u00e9 de neuf professionnels issus du marketing et de la publicit\u00e9 aura pour mandat d\u2019\u00e9valuer les candidatures et de s\u00e9lectionner les gagnants.Pour cette \u00e9dition, nous pouvons compter sur la participation de :<\/p>\n<ul>\n<li><strong>Pr\u00e9sidente &#8211; Laurence Laperri\u00e8re, vice-pr\u00e9sidente adjointe, Cossette<\/strong><\/li>\n<li>H\u00e9l\u00e8ne Gingras, directrice strat\u00e9gies et production publicitaire, T\u00e9l\u00e9-Qu\u00e9bec<\/li>\n<li>Fr\u00e9d\u00e9rick Lanteigne, directeur marketing, marque et contenu, belairdirect<\/li>\n<li>Kristel Dupont, directrice des relations publiques, Rethink<\/li>\n<li>Khaled Antably, strat\u00e8ge de contenu, Publicis Montr\u00e9al<\/li>\n<li>St\u00e9phanie Painchaud, directrice g\u00e9n\u00e9rale marketing, Tanguay<\/li>\n<li>Laurent Plourde, pr\u00e9sident, Groupe Voyages Qu\u00e9bec<\/li>\n<li>Sarah Boucher, strat\u00e8ge de contenu, La Presse<\/li>\n<li>Wendy Moran, conseill\u00e8re artistique, La Presse<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107047\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ouverture-du-concours-tactil-2025\/\"  data-item_title=\"Ouverture du concours TACTIL 2025\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/unnamed-17-1024x438.png\"  data-item_date=\"2025-02-12T10:57:33-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les candidatures pour le concours publicitaire TACTIL sont maintenant ouvertes. La Presse tient \u00e0 souligner la cr\u00e9ativit\u00e9 des acteurs de l\u2019industrie de la publicit\u00e9 et du marketing en les invitant \u00e0 soumettre leur projet cr\u00e9atif dans deux cat\u00e9gories distinctes : les publicit\u00e9s interactives (HTML) et le contenu de marque (XTRA).<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107047\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ouverture-du-concours-tactil-2025\/\"  data-item_title=\"Ouverture du concours TACTIL 2025\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/unnamed-17-1024x438.png\"  data-item_date=\"2025-02-12T10:57:33-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":107048,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[506,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107047"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=107047"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107047\/revisions"}],"predecessor-version":[{"id":107049,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107047\/revisions\/107049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/107048"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=107047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=107047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=107047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}