{"id":107063,"date":"2025-02-13T03:18:07","date_gmt":"2025-02-13T08:18:07","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=107063"},"modified":"2025-02-13T03:33:40","modified_gmt":"2025-02-13T08:33:40","slug":"o-lala-k72-accompagne-le-lancemet-du-nouveau-produit-de-premiere-moisson","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/o-lala-k72-accompagne-le-lancemet-du-nouveau-produit-de-premiere-moisson\/","title":{"rendered":"\u00d4 lala : K72 accompagne le lancement du nouveau produit de Premi\u00e8re Moisson"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"542\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/02_OOH-383855-1024x542.jpeg\" alt=\"\" class=\"wp-image-107065\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/02_OOH-383855-1024x542.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/02_OOH-383855-300x159.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/02_OOH-383855-768x406.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/02_OOH-383855-1536x812.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/02_OOH-383855-2048x1083.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>12 f\u00e9vrier 2025<\/p>\n<p><strong>Premi\u00e8re Moisson lance un nouveau produit d\u00e9cadent et K72 en signe la campagne publicitaire. \u00c0 mi-chemin entre p\u00e2tisserie et viennoiserie, ce d\u00e9lice se nomme \u00d4 lala.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Comme ce produit est une nouveaut\u00e9 pour Premi\u00e8re Moisson, nous avons choisi pour cette campagne de mettre l\u2019accent sur la premi\u00e8re exp\u00e9rience de d\u00e9gustation. Une premi\u00e8re m\u00e9morable qu\u2019on ne peut vivre qu\u2019une seule fois\u00bb, souligne Mich\u00e8le Riendeau, directrice de la strat\u00e9gie chez K72. \u00abEt cette premi\u00e8re exp\u00e9rience est aussi d\u00e9licieuse que d\u00e9cadente et salissante\u00bb, rench\u00e9rit Jo\u00ebl Letarte, directeur de cr\u00e9ation adjoint. La campagne se veut donc un hommage \u00e0 ce c\u00f4t\u00e9 d\u00e9cadent, o\u00f9 l\u2019on encense intelligemment ce qui fait la particularit\u00e9 du produit, des doigts collants jusqu\u2019aux miettes dans le toupet. C\u2019est une mani\u00e8re de pr\u00e9venir et de pr\u00e9parer les gens \u00e0 cette premi\u00e8re d\u00e9gustation qui risque de les surprendre de la plus belle des fa\u00e7ons. Une bo\u00eete pour des influenceur\u00b7euse\u00b7s a d\u2019ailleurs \u00e9t\u00e9 cr\u00e9\u00e9e, pour stimuler tous les sens.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/03_Animation-383858.gif\" alt=\"Premi\u00e8re Moisson 2\"\/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>On marque ici un virage pour Premi\u00e8re Moisson. \u00d4 lala, comme son nom le dit, est un produit os\u00e9. Cette campagne, habilement cr\u00e9\u00e9e par K72, le rend \u00e0 merveille et concr\u00e9tise notre ambition de positionner Premi\u00e8re Moisson comme une destination excitante qui offre des produits innovants\u00bb, affirme Manon Kirouac, directrice marketing, communication et strat\u00e9gie num\u00e9rique de Premi\u00e8re Moisson.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/04_Stories-383861.jpg\" alt=\"Premi\u00e8re Moisson 3\"\/><\/figure>\n<p>K72 a travaill\u00e9 de concert avec Consulat et Jocelyn Michel pour r\u00e9aliser les images de la campagne. Celle-ci est d\u00e9clin\u00e9e dans plusieurs m\u00e9dias, dont l\u2019affichage et le web. La premi\u00e8re saveur, framboises, sera lanc\u00e9e dans toutes les succursales Premi\u00e8re Moisson juste \u00e0 temps pour la Saint-Valentin. <\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/05_Abribus-383864.jpg\" alt=\"Premi\u00e8re Moisson 4\"\/><\/figure>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/06_Chandelle_Boite-383867.jpg\" alt=\"Premi\u00e8re Moisson 5\"\/><\/figure>\n<p>Cr\u00e9dits<\/p>\n<p>Client : Premi\u00e8re Moisson<br \/>Agence : K72<br \/>Cr\u00e9ation : Chantal Gobeil, Jo\u00ebl Letarte, Olivier Duclos<br \/>Conseil : Meggie Lavoie, Sophie Auger<br \/>Strat\u00e9gie : Mich\u00e8le Riendeau, Nathan Pillot<br \/>Production d\u2019agence : Septi\u00e8me (Laurence Houle)<br \/>Photographie : Jocelyn Michel (Consulat)<br \/>Maison de production : Consulat (Eliane Sauv\u00e9, Marie-Clarys Taillon, Alexandre Couture,<br \/>Marc-Andr\u00e9 Dumas, Gabrielle Poulin)<br \/>Stylisme et maquillage : Heidi Bronstein, Farah Benosman, Sophie Parrot<br \/>Infographie : Septi\u00e8me (Natalie Desmeules, Olympe Ramonatxo, Mariette Parrod, \u00c9ric Verrier)<br \/>M\u00e9dia : Glassroom<br \/>Relations publiques : Citoyen<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107063\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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