{"id":10713,"date":"2014-11-12T04:03:32","date_gmt":"2014-11-12T09:03:32","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=10713"},"modified":"2014-11-13T11:21:39","modified_gmt":"2014-11-13T16:21:39","slug":"payant-votre-contenu-en-ligne","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/payant-votre-contenu-en-ligne\/","title":{"rendered":"Payant, votre contenu en ligne?"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"><span style=\"color: #000080;\"><b>12 novembre 2014 &#8211; Une <\/b><\/span><a href=\"http:\/\/trends.cmf-fmc.ca\/fr\/research-reports\/monetisation-des-medias-numeriques-tendances-observations-cles-et-strategie\/\"><span class=\"s2\"><b>\u00e9tude<\/b><\/span><\/a><span style=\"color: #000080;\"><b> de l\u2019<\/b><\/span><a href=\"http:\/\/ciaic.wordpress.com\/\"><span class=\"s2\"><b>Alliance interactive canadienne<\/b><\/span><\/a><span style=\"color: #000080;\"><b> (CIAIC) r\u00e9v\u00e8le ces jours-ci les tendances et les astuces de la <a href=\"http:\/\/fr.wikipedia.org\/wiki\/Mon%C3%A9tisation\">mon\u00e9tisation<\/a> des m\u00e9dias num\u00e9riques. Leur but ici est d&rsquo;informer les entreprises canadiennes en m\u00e9dias num\u00e9riques qui souhaitent rendre payant l\u2019acc\u00e8s \u00e0 leur contenu en ligne. Le document s\u2019int\u00e9resse sp\u00e9cifiquement aux jeux et applications ainsi qu\u2019aux contenus convergents pr\u00e9sent\u00e9s en compl\u00e9ment d\u2019une \u00e9mission de t\u00e9l\u00e9vision. <\/b><\/span><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">D\u2019entr\u00e9e de jeu, la CIAIC mentionne que la mon\u00e9tisation des m\u00e9dias num\u00e9riques s\u2019inscrit dans un \u00e9cosyst\u00e8me complexe et rapide. Ainsi, elle pr\u00f4ne la n\u00e9cessit\u00e9 d\u2019avoir une compr\u00e9hension claire du comportement des consommateurs ainsi qu\u2019un go\u00fbt marqu\u00e9 pour le risque. Avant de se lancer, il est important de s\u2019impr\u00e9gner du milieu en s\u2019int\u00e9ressant aux informations clefs fournies par des chefs de file de l\u2019industrie.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/11\/comment-monetiser-site-internet-faire-argent.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-10722\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/11\/comment-monetiser-site-internet-faire-argent-300x174.jpg\" alt=\"comment-monetiser-site-internet-faire-argent\" width=\"252\" height=\"146\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/11\/comment-monetiser-site-internet-faire-argent-300x174.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/11\/comment-monetiser-site-internet-faire-argent.jpg 630w\" sizes=\"(max-width: 252px) 100vw, 252px\" \/><\/a><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">En plus de mettre en lumi\u00e8re plusieurs mod\u00e8les de mon\u00e9tisation, la CIAIC se penche sur la gratuit\u00e9 en ligne qui est \u00e0 ce jour le <i>leader<\/i> des mod\u00e8les d\u2019affaires en m\u00e9dias num\u00e9riques. En effet, la popularit\u00e9 des applications gratuites ou des services de vid\u00e9o en ligne sans frais n\u2019est plus \u00e0 prouver. <\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">L\u2019\u00e9tude explore plus pr\u00e9cis\u00e9ment les diff\u00e9rentes m\u00e9thodes de paiement en ligne, les revenus publicitaires, les forfaits <i>premium <\/i>et<i> <\/i>la mon\u00e9tisation des volets convergents. On trouve aussi d\u2019int\u00e9ressantes \u00e9tudes de cas, par exemple le jeu mobile <a href=\"https:\/\/itunes.apple.com\/fr\/app\/mega-jump\/id370398167?mt=8\"><span class=\"s2\">Mega Jump<\/span><\/a> ou l\u2019application iPad <a href=\"https:\/\/www.nfb.ca\/film\/mclarens_workshop\"><span class=\"s2\">McLaren\u2019s Workshop<\/span><\/a>, laquelle est produite par l\u2019ONF et qui propose \u00e0 l\u2019utilisateur de cr\u00e9er son propre film d\u2019animation.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">En guise de conclusion, la CIAIC mentionne que les d\u00e9veloppeurs s\u2019assurent une certaine part<span class=\"Apple-converted-space\">\u00a0<\/span>de r\u00e9ussite lorsqu\u2019ils accordent de l&rsquo;importance \u00e0 la marque. En effet, une forte image de marque demeure la cl\u00e9 pour se faire conna\u00eetre et attirer les revenus publicitaires. Le multiplateforme permet, quant \u00e0 lui, de se b\u00e2tir une audience en limitant les\u00a0risques au minimum. <\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">La cl\u00e9 selon la CIAIC? Penser \u00e0 son mod\u00e8le d\u2019affaires d\u00e8s la phase\u00a0du design enclench\u00e9e.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"><\/p>\n<div class=\"brdr2\"><\/div>\n<p> <\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_10713\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/payant-votre-contenu-en-ligne\/\"  data-item_title=\"Payant, votre contenu en ligne?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/11\/comment-monetiser-site-internet-faire-argent.jpg\"  data-item_date=\"2014-11-12T04:03:32-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>12 novembre 2014 &#8211; Une \u00e9tude de l\u2019Alliance interactive canadienne (CIAIC) r\u00e9v\u00e8le ces jours-ci les tendances et les astuces de la mon\u00e9tisation des m\u00e9dias num\u00e9riques. Leur but ici est d&rsquo;informer les entreprises canadiennes en m\u00e9dias num\u00e9riques qui souhaitent rendre payant l\u2019acc\u00e8s \u00e0 leur contenu en ligne. Le document s\u2019int\u00e9resse sp\u00e9cifiquement aux jeux et applications ainsi [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_10713\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/payant-votre-contenu-en-ligne\/\"  data-item_title=\"Payant, votre contenu en ligne?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/11\/comment-monetiser-site-internet-faire-argent.jpg\"  data-item_date=\"2014-11-12T04:03:32-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":34,"featured_media":10722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/10713"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=10713"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/10713\/revisions"}],"predecessor-version":[{"id":10795,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/10713\/revisions\/10795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/10722"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=10713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=10713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=10713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}