{"id":107139,"date":"2025-02-18T16:37:11","date_gmt":"2025-02-18T21:37:11","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=107139"},"modified":"2025-02-18T16:37:17","modified_gmt":"2025-02-18T21:37:17","slug":"ensemble-mettons-le-francais-a-laffiche-la-nouvelle-campagne-de-bob-pour-le-bctq","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ensemble-mettons-le-francais-a-laffiche-la-nouvelle-campagne-de-bob-pour-le-bctq\/","title":{"rendered":"\u00ab Ensemble, mettons le fran\u00e7ais \u00e0 l\u2019affiche \u00bb : La nouvelle campagne de Bob pour le BCTQ"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"661\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/Bob-1024x661.png\" alt=\"\" class=\"wp-image-107140\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/Bob-1024x661.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/Bob-300x194.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/Bob-768x496.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/Bob.png 1414w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>Le Bureau du cin\u00e9ma et de la t\u00e9l\u00e9vision du Qu\u00e9bec (BCTQ) a r\u00e9cemment confi\u00e9 \u00e0 l\u2019agence Bob la conception et le d\u00e9ploiement d\u2019une campagne ambitieuse pour promouvoir l\u2019utilisation du fran\u00e7ais au sein de l\u2019industrie audiovisuelle qu\u00e9b\u00e9coise.<\/strong><\/p>\n<p>Cette collaboration s\u2019inscrit dans le cadre de la campagne \u00ab Ensemble, mettons le fran\u00e7ais \u00e0 l\u2019affiche \u00bb, r\u00e9alis\u00e9e en partenariat avec l\u2019Office qu\u00e9b\u00e9cois de la langue fran\u00e7aise (OQLF).<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Encourager le fran\u00e7ais au c\u0153ur de l\u2019industrie audiovisuelle du Qu\u00e9bec\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/PpLKGNAoU1M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>La campagne vise \u00e0 sensibiliser les entreprises du secteur audiovisuel \u00e0 l\u2019importance de la francisation et de la valorisation de la langue fran\u00e7aise. Pour ce projet, Bob a produit des outils adapt\u00e9s aux studios de production, notamment des capsules vid\u00e9o mettant de l\u2019avant des talents de l\u2019industrie. Bob a \u00e9galement d\u00e9velopp\u00e9 des pi\u00e8ces servant de guide linguistique visuel qui peuvent \u00eatre utilis\u00e9es facilement par les ressources humaines et les responsables des communications.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/BCTQ+2-383894.png\" alt=\"BCTQ 2\"\/><\/figure>\n<p>D\u00e9ploy\u00e9e principalement sur les r\u00e9seaux sociaux, la campagne s\u2019est articul\u00e9e autour de publications hebdomadaires et de contenus interactifs qui mettent en lumi\u00e8re les enjeux et les avantages de la francisation dans le milieu audiovisuel.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/BCTQ+3-383897.png\" alt=\"BCTQ 3\"\/><\/figure>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/BCTQ+6-383900.png\" alt=\"BCTQ 4\"\/><\/figure>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- 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data-item_url=\"https:\/\/isarta.com\/infos\/ensemble-mettons-le-francais-a-laffiche-la-nouvelle-campagne-de-bob-pour-le-bctq\/\"  data-item_title=\"\u00ab Ensemble, mettons le fran\u00e7ais \u00e0 l\u2019affiche \u00bb : La nouvelle campagne de Bob pour le BCTQ\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/Bob-1024x661.png\"  data-item_date=\"2025-02-18T16:37:11-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le Bureau du cin\u00e9ma et de la t\u00e9l\u00e9vision du Qu\u00e9bec (BCTQ) a r\u00e9cemment confi\u00e9 \u00e0 l\u2019agence Bob la conception et le d\u00e9ploiement d\u2019une campagne ambitieuse pour promouvoir l\u2019utilisation du fran\u00e7ais au sein de l\u2019industrie audiovisuelle qu\u00e9b\u00e9coise.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107139\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  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size=\"3\"><\/div>","protected":false},"author":23,"featured_media":107140,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[378,1488,1330],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107139"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=107139"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107139\/revisions"}],"predecessor-version":[{"id":107141,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107139\/revisions\/107141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/107140"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=107139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=107139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=107139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}