{"id":107223,"date":"2025-02-26T11:09:30","date_gmt":"2025-02-26T16:09:30","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=107223"},"modified":"2025-02-26T11:09:36","modified_gmt":"2025-02-26T16:09:36","slug":"beau-temps-pour-degeler-la-nouvelle-campagne-de-la-maison-jean-lapointe","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/beau-temps-pour-degeler-la-nouvelle-campagne-de-la-maison-jean-lapointe\/","title":{"rendered":"\u00ab\u00a0Beau temps pour d\u00e9geler\u00a0\u00bb, la nouvelle campagne de la Maison Jean Lapointe"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"524\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/Temps-pour-de\u0301geler_Panneaux-1024x524.jpg\" alt=\"\" class=\"wp-image-107224\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/Temps-pour-de\u0301geler_Panneaux-1024x524.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/Temps-pour-de\u0301geler_Panneaux-300x153.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/Temps-pour-de\u0301geler_Panneaux-768x393.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/Temps-pour-de\u0301geler_Panneaux-1536x785.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/02\/Temps-pour-de\u0301geler_Panneaux-2048x1047.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>26 f\u00e9vrier 2025<\/p>\n<p><strong>Cet hiver, la Maison Jean Lapointe (MJL), leader dans le traitement et la pr\u00e9vention des d\u00e9pendances au Qu\u00e9bec, d\u00e9ploie une campagne th\u00e9matique intitul\u00e9e Beau temps pour d\u00e9geler.<\/strong><\/p>\n<p>Saviez-vous que parmi les personnes ayant consomm\u00e9 de l\u2019alcool au cours de la derni\u00e8re ann\u00e9e, <a href=\"https:\/\/www.inspq.qc.ca\/substances-psychoactives\/alcool\/donnees\/population\" target=\"_blank\" rel=\"noreferrer noopener\">30 % en ont consomm\u00e9 de mani\u00e8re excessive<\/a>? En effet, la MJL souhaite rappeler qu\u2019il n\u2019est jamais trop tard pour agir. Beau temps mauvais temps, on pr\u00e9voit aujourd\u2019hui une autre belle journ\u00e9e pour d\u00e9geler !\u00a0<\/p>\n<p>La campagne pr\u00e9voit des publicit\u00e9s radio inspir\u00e9es de la m\u00e9t\u00e9o et des panneaux num\u00e9riques ainsi que des super-panneaux partout au Qu\u00e9bec, et ce, jusqu\u2019au 20 mars 2025.\u00a0<\/p>\n<p><strong>Cr\u00e9dits de la campagne\u00a0<\/strong><\/p>\n<ul>\n<li>Client : Maison Jean Lapointe (Judith Cl\u00e9ment, coordonnatrice communications et Anne Elizabeth Lapointe, directrice g\u00e9n\u00e9rale)<\/li>\n<li>Conception : Patrick Beauchemin et Thierry Holdrinet<\/li>\n<li>DA : Patrick Beauchemin<\/li>\n<li>R\u00e9daction : Thierry Holdrinet<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107223\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  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