{"id":107305,"date":"2025-03-04T03:52:22","date_gmt":"2025-03-04T08:52:22","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=107305"},"modified":"2025-03-06T03:38:40","modified_gmt":"2025-03-06T08:38:40","slug":"sid-lee-signe-la-nouvelle-campagne-du-ministere-des-transports-et-de-la-mobilite-durable","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sid-lee-signe-la-nouvelle-campagne-du-ministere-des-transports-et-de-la-mobilite-durable\/","title":{"rendered":"Sid Lee signe la nouvelle campagne du minist\u00e8re des Transports et de la Mobilit\u00e9 durable"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/MTMD_DCD2025_imageSpot-1024x576.jpg\" alt=\"\" class=\"wp-image-107307\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/MTMD_DCD2025_imageSpot-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/MTMD_DCD2025_imageSpot-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/MTMD_DCD2025_imageSpot-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/MTMD_DCD2025_imageSpot-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/MTMD_DCD2025_imageSpot.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>26 f\u00e9vrier 2024<\/p>\n<p><strong>Dans le cadre d\u2019une campagne de sensibilisation \u00e0 la s\u00e9curit\u00e9 en motoneige,&nbsp;le minist\u00e8re des Transports et de la Mobilit\u00e9 durable&nbsp;(MTMD), en collaboration avec l&rsquo;agence cr\u00e9ative&nbsp;Sid Lee, a con\u00e7u un objet symbolique impossible \u00e0 ignorer : la DCD 2025-X. Cette motoneige transform\u00e9e en cercueil a pour but de sensibiliser les motoneigistes aux risques associ\u00e9s \u00e0 des comportements imprudents et aux cons\u00e9quences graves qui peuvent en d\u00e9couler.<\/strong><\/p>\n<p>Alors que la saison est en plein essor et que les sentiers du Qu\u00e9bec attirent chaque hiver des milliers de passionn\u00e9s, cette initiative rappelle aux motoneigistes que chaque acc\u00e9l\u00e9ration comporte un risque et qu&rsquo;une simple r\u00e9duction de vitesse peut sauver des vies. La campagne repose sur le slogan : \u00ab Garde ta passion en vie, quand tu testes les limites, tu n&rsquo;es plus en contr\u00f4le. \u00bb Elle vise \u00e0 sensibiliser les amateurs de motoneige \u00e0 leur responsabilit\u00e9 en mati\u00e8re de s\u00e9curit\u00e9. L\u2019intention est de rappeler les comportements s\u00e9curitaires, sans d\u00e9courager la pratique de ce sport.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Chaque ann\u00e9e, c\u2019est plus de 20 d\u00e9c\u00e8s qui sont caus\u00e9s par des accidents de motoneige au Qu\u00e9bec \u00bb, d\u00e9clare Christopher Jones, Directeur de cr\u00e9ation chez Sid Lee. \u00ab C\u2019est de l\u00e0 qu\u2019est n\u00e9e l\u2019id\u00e9e de fusionner motoneige et cercueil, un objet \u00e0 la fois percutant et qui fait r\u00e9fl\u00e9chir. \u00bb<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Xj2vcwWAMnA?si=LAHrl8D4Lqk6Fyb_\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>L\u2019objet est mis en sc\u00e8ne dans une vid\u00e9o percutante de 40 secondes pour le num\u00e9rique, m\u00ealant les codes des publicit\u00e9s automobiles et ceux d\u2019un salon fun\u00e9raire. La DCD 2025-X est \u00e9galement pr\u00e9sent\u00e9e dans des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es de 30 et 15 secondes, o\u00f9 un acheteur t\u00e9m\u00e9raire tente d\u2019acqu\u00e9rir ce fameux engin, sous le regard surpris d\u2019un vendeur qui tente de le guider vers un achat plus \u00e9clair\u00e9.<\/p>\n<p>La campagne comprend \u00e9galement un message radio de 30 secondes, des banni\u00e8res num\u00e9riques ainsi que de l\u2019affichage cibl\u00e9 afin de rejoindre les motoneigistes avant la pratique de leur loisir. La campagne est en onde tout l\u2019hiver.&nbsp;<\/p>\n<p><strong>CR\u00c9DITS<\/strong><\/p>\n<p><strong>CLIENT &#8211; Gouvernement du Qu\u00e9bec<\/strong><strong><br \/><\/strong><\/p>\n<p><strong>AGENCE &#8211; SID LEE<\/strong><\/p>\n<p>Directeur de cr\u00e9ation ex\u00e9cutif : Jean-Fran\u00e7ois Dumais<\/p>\n<p>Directeur de cr\u00e9ation : Christopher Jones, David Allard<\/p>\n<p>Directeur artistique : F\u00e9lix-Antoine Brunet<\/p>\n<p>Concepteur-r\u00e9dacteur : Olivier Goulet-Lafond&nbsp;<\/p>\n<p>Collaboration cr\u00e9ative : Alexis Caron-C\u00f4t\u00e9<\/p>\n<p>Directrice groupe service-conseil : Ariane Poitras<\/p>\n<p>Directeur.trice conseil : Omar Othmani, Karen Beauchemin<\/p>\n<p>Conseill\u00e8re : Laurence Dallaire&nbsp;<\/p>\n<p>Strat\u00e9gie : Nicolas Picard, Corinne Blair<\/p>\n<p>Productrice, Lead : M\u00e9lanie Bazinet<\/p>\n<p><strong>M\u00c9DIA &#8211; SID LEE<\/strong><\/p>\n<p>VP M\u00e9dia : Maxime Corriveau<\/p>\n<p>Directrice associ\u00e9e : Caroline C\u00f4t\u00e9-Lebeau<\/p>\n<p>Superviseur de compte : Gabriel Potvin<\/p>\n<p><strong>POST PRODUCTION &#8211; SID LEE<\/strong><\/p>\n<p>Monteur :&nbsp; Benoit Marcoux<\/p>\n<p>Coloriste : B\u00e9atrice Tremblay<\/p>\n<p>Online : Alex Fr\u00e9chette<\/p>\n<p>Post-Producteur : Philippe Tremblay-Perrin<\/p>\n<p>Coordonnatrice de production et post-production : Emma Rozenblum<\/p>\n<p><strong>MAISON DE PRODUCTION &#8211; GORDITOS<\/strong><\/p>\n<p>R\u00e9alisateur : Nicolas Monette<\/p>\n<p>Productrice : Nancy Thibodeau<\/p>\n<p>Coordonnatrice de production : Juliette Sturbelle<br \/>Directeur artistique : Sylvain Dion<\/p>\n<p>Styliste : \u00c9rica Gervais<\/p>\n<p>Finition sonore : Studio Lamajeure<br \/>Mixeur : Mathieu Morin<br \/>Productrice audio : Cynthia Laroche<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107305\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sid-lee-signe-la-nouvelle-campagne-du-ministere-des-transports-et-de-la-mobilite-durable\/\"  data-item_title=\"Sid Lee signe la nouvelle campagne du minist\u00e8re des Transports et de la Mobilit\u00e9 durable\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/MTMD_DCD2025_imageSpot-1024x576.jpg\"  data-item_date=\"2025-03-04T03:52:22-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre d\u2019une campagne de sensibilisation \u00e0 la s\u00e9curit\u00e9 en motoneige, le minist\u00e8re des Transports et de la Mobilit\u00e9 durable (MTMD), en collaboration avec l&rsquo;agence cr\u00e9ative Sid Lee, a con\u00e7u un objet symbolique impossible \u00e0 ignorer : la DCD 2025-X. Cette motoneige transform\u00e9e en cercueil a pour but de sensibiliser les motoneigistes aux risques associ\u00e9s \u00e0 des comportements imprudents et aux cons\u00e9quences graves qui peuvent en d\u00e9couler.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107305\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sid-lee-signe-la-nouvelle-campagne-du-ministere-des-transports-et-de-la-mobilite-durable\/\"  data-item_title=\"Sid Lee signe la nouvelle campagne du minist\u00e8re des Transports et de la Mobilit\u00e9 durable\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/MTMD_DCD2025_imageSpot-1024x576.jpg\"  data-item_date=\"2025-03-04T03:52:22-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":107307,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107305"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=107305"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107305\/revisions"}],"predecessor-version":[{"id":107339,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107305\/revisions\/107339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/107307"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=107305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=107305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=107305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}