{"id":107380,"date":"2025-03-11T17:00:27","date_gmt":"2025-03-11T21:00:27","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=107380"},"modified":"2025-03-11T17:00:34","modified_gmt":"2025-03-11T21:00:34","slug":"les-evades-signent-une-reponse-audacieuse-aux-tarifs-americains-pour-aylmer","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-evades-signent-une-reponse-audacieuse-aux-tarifs-americains-pour-aylmer\/","title":{"rendered":"Les \u00c9vad\u00e9s signent une r\u00e9ponse audacieuse aux tarifs am\u00e9ricains pour Aylmer"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"503\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/soupe-1024x503.png\" alt=\"\" class=\"wp-image-107381\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/soupe-1024x503.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/soupe-300x147.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/soupe-768x377.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/soupe-1536x754.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/soupe.png 1706w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>9 mars 2025<\/p>\n<p><strong>Face \u00e0 la guerre tarifaire impos\u00e9e par l\u2019administration Trump, les \u00c9vad\u00e9s frappent un grand coup avec une campagne publicitaire audacieuse pour Aylmer, marque embl\u00e9matique de soupes canadiennes. En mettant en lumi\u00e8re l\u2019importance de favoriser les produits d\u2019ici, ce message percutant invite les consommateurs \u00e0 poser un geste concret en soutenant l\u2019\u00e9conomie locale.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous voulions une id\u00e9e forte, un message puissant de 45 secondes qui r\u00e9sonne dans le contexte actuel. L\u2019objectif \u00e9tait clair : choisir un produit canadien, ce n\u2019est pas seulement une question de go\u00fbt, mais aussi un engagement envers notre \u00e9conomie et notre fiert\u00e9 nationale. C\u2019est gr\u00e2ce \u00e0 un travail d\u2019\u00e9quipe incroyable et notre client Daniel Cousineau, pr\u00e9sident des Aliments BCI FOODS qui nous a fait confiance, que l&rsquo;agence a pu cr\u00e9er, produire et diffuser ce message en \u00e0 peine trois semaines \u00bb explique Charles Gagnon, fondateur et directeur de cr\u00e9ation chez les \u00c9vad\u00e9s.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Aylmer - LA soupe canadienne\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/rZ4cbYxBM88?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Le message, diffus\u00e9 sur le Web et amplifi\u00e9 par une strat\u00e9gie de relations de presse et de marketing d\u2019influence, s\u2019appuie sur un ton r\u00e9solument engag\u00e9. Il sera \u00e9galement mis de l\u2019avant \u00e0 la t\u00e9l\u00e9vision lors d\u2019\u00e9missions d\u2019envergures, le tout, soutenu par une offensive en relations publiques.<\/p>\n<p>CR\u00c9DITS :<\/p>\n<p>Client : Aliments BCI FOODS<br \/>Daniel Cousineau, pr\u00e9sident et chef de la direction<br \/>Agence : Les \u00c9vad\u00e9s<\/p>\n<p>Directeur de la cr\u00e9ation : Charles Gagnon<br \/>Concepteur-r\u00e9dacteur : Philippe Comeau<br \/>Directeur artistique : Francis Routhier<br \/>Infographie : Jin Chen<br \/>Strat\u00e8ge : Alain Cloutier<br \/>Productrice agence : Catherine Gagn\u00e9<br \/>Strat\u00e9gie m\u00e9dia : Caroline H\u00e9bert, Titouan Dureau<br \/>Relations publiques &#8211; marketing d\u2019influence : Marie-Christine Labont\u00e9<br \/>\u00c9quipe M\u00e9dias sociaux : Luc Brissette, Anne Radjassamy, Marie-Pierre Archambault<br \/>Maison de production : Gorditos<br \/>R\u00e9alisateur : Emanuel Hoss-Desmarais<br \/>Productrice ex\u00e9cutive : Nancy Thibodeau<br \/>Productrice : Luka Tremblay<br \/>Directeur de production : Jean-Luc Della Montagna<br \/>D.O.P : Steve Asselin<br \/>Styliste : Isabelle St-Antoine<br \/>Maquillage : Jo-Pat Parris<br \/>Coiffure : Nathalie Dion<br \/>Directeur artistique : \u00c9ric S\u00e9n\u00e9cal<br \/>Coordonnatrice : Marie-Chun R\u00f6fekamp-Allaire<br \/>Casting : Isabelle Thez-Axelrad<br \/>Montage offline : \u00c9loi Arsenault<br \/>Colorisation : Beno\u00eet C\u00f4t\u00e9<br \/>Montage online : Jean-Marc Laurin<br \/>Musique et son: Parade Studios<br \/>Producteur Audio, Mixer : Pierre-Olivier Rioux Rioux<br \/>Charg\u00e9e de projet : Cynthia Galarneau<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107380\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evades-signent-une-reponse-audacieuse-aux-tarifs-americains-pour-aylmer\/\"  data-item_title=\"Les \u00c9vad\u00e9s signent une r\u00e9ponse audacieuse aux tarifs am\u00e9ricains pour Aylmer\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/soupe-1024x503.png\"  data-item_date=\"2025-03-11T17:00:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Face \u00e0 la guerre tarifaire impos\u00e9e par l\u2019administration Trump, les \u00c9vad\u00e9s frappent un grand coup avec une campagne publicitaire audacieuse pour Aylmer, marque embl\u00e9matique de soupes canadiennes. En mettant en lumi\u00e8re l\u2019importance de favoriser les produits d\u2019ici, ce message percutant invite les consommateurs \u00e0 poser un geste concret en soutenant l\u2019\u00e9conomie locale.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107380\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evades-signent-une-reponse-audacieuse-aux-tarifs-americains-pour-aylmer\/\"  data-item_title=\"Les \u00c9vad\u00e9s signent une r\u00e9ponse audacieuse aux tarifs am\u00e9ricains pour Aylmer\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/soupe-1024x503.png\"  data-item_date=\"2025-03-11T17:00:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":107381,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107380"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=107380"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107380\/revisions"}],"predecessor-version":[{"id":107382,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107380\/revisions\/107382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/107381"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=107380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=107380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=107380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}