{"id":107388,"date":"2025-03-12T09:34:00","date_gmt":"2025-03-12T13:34:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=107388"},"modified":"2025-03-13T09:47:15","modified_gmt":"2025-03-13T13:47:15","slug":"cossette-brise-les-codes-de-la-moto-avec-la-revolution-electrique-de-can-am","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-brise-les-codes-de-la-moto-avec-la-revolution-electrique-de-can-am\/","title":{"rendered":"Cossette brise les codes de la moto avec la r\u00e9volution \u00e9lectrique de Can-Am"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/0a-Can-Am-x-Cossette-Image-den-te\u0302te-2560-x-1440-px-1024x576.jpg\" alt=\"\" class=\"wp-image-107391\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/0a-Can-Am-x-Cossette-Image-den-te\u0302te-2560-x-1440-px-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/0a-Can-Am-x-Cossette-Image-den-te\u0302te-2560-x-1440-px-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/0a-Can-Am-x-Cossette-Image-den-te\u0302te-2560-x-1440-px-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/0a-Can-Am-x-Cossette-Image-den-te\u0302te-2560-x-1440-px-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/0a-Can-Am-x-Cossette-Image-den-te\u0302te-2560-x-1440-px.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>10 mars 2025<\/p>\n<p><strong>Dans le cadre du lancement de la toute nouvelle gamme de motos \u00e9lectriques Can-Am de BRP, Cossette d\u00e9voile une campagne int\u00e9gr\u00e9e qui bouscule les codes de l\u2019industrie. S\u2019adressant aux motocyclistes urbain\u00b7e\u00b7s en qu\u00eate de libert\u00e9 et de sensations fortes, aussi bien en ville qu\u2019\u00e0 l\u2019ext\u00e9rieur des sentiers battus, l\u2019initiative s\u2019inscrit dans un tournant marquant pour la marque, qui r\u00e9affirme son ADN novateur plus de cinquante ans apr\u00e8s l\u2019introduction de ses premi\u00e8res motos.<\/strong><\/p>\n<p>D\u00e9ploy\u00e9e \u00e0 l\u2019international, la campagne s\u2019ancre dans des moments cl\u00e9s du quotidien o\u00f9 l\u2019envie d\u2019\u00e9vasion se fait le plus sentir. Capturant l\u2019instant o\u00f9 l\u2019on choisit de fuir l\u2019ennui, de se lib\u00e9rer des normes et de tracer sa propre voie, elle prend vie \u00e0 travers une imagerie percutante, une signature distinctive et une exp\u00e9rience sonore qui reproduit la sensation de filer \u00e0 toute vitesse. <\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/NGWh7bDAoeE?si=wa-rs-XGOUtxE87d\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>L\u2019IA a d\u2019ailleurs permis de g\u00e9n\u00e9rer une biblioth\u00e8que d\u2019images dynamiques adapt\u00e9es \u00e0 chaque march\u00e9, positionnant Can-Am comme bien plus qu\u2019une marque de motos : une invitation \u00e0 red\u00e9couvrir la ville et la route autrement.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/3+-+Can-Am+x+Cossette+-+OOH-387596.gif\" alt=\"BRP 1\"\/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Avec cette campagne, nous avons mis\u00e9 sur l\u2019\u00e9motion et la puissance du ressenti plut\u00f4t que sur une simple d\u00e9monstration technique. L\u2019IA nous a permis de cr\u00e9er un univers immersif qui renforce la connexion entre le ou la motocycliste et son environnement, avec des visuels hyper-r\u00e9alistes adapt\u00e9s aux diff\u00e9rentes r\u00e9alit\u00e9s urbaines du monde entier \u00bb, explique Louis-Philippe Tremblay, vice-pr\u00e9sident, cr\u00e9ation et innovation technologique chez Cossette.<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/WpXcK_peTr8?si=HQrss53uzkX64ptY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nos nouvelles motos \u00e9lectriques ne marquent pas seulement le retour de Can-Am \u00e0 ses racines, elles symbolisent l\u2019avenir de la mobilit\u00e9 urbaine selon Can-Am. Avec cette campagne, nous transmettons l\u2019\u00e9nergie et l\u2019audace qui ont toujours d\u00e9fini notre marque, tout en ouvrant la voie \u00e0 une nouvelle g\u00e9n\u00e9ration de motocyclistes \u00bb, ajoute Elsa Vilarinho, directrice strat\u00e9gie de marque mondiale, Can-Am sur route, chez BRP.<\/p>\n<\/blockquote>\n<p>Pour maximiser l\u2019impact du message, la strat\u00e9gie m\u00e9dia contextuelle s\u2019appuie sur des points de contact strat\u00e9giques qui placent la campagne directement dans le quotidien des motocyclistes. Des panneaux d&rsquo;affichage guident les passant\u00b7e\u00b7s vers des hubs immersifs, du contenu hyper-cibl\u00e9 anime les r\u00e9seaux sociaux et des activations \u00e9v\u00e9nementielles permettent de vivre l\u2019exp\u00e9rience Can-Am avant m\u00eame d\u2019enfourcher une moto. L&rsquo;initiative s\u2019\u00e9tendra de mars 2025 \u00e0 janvier 2026, avec une pr\u00e9sence marqu\u00e9e en Europe et en Am\u00e9rique du Nord.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/GlCfSFOSjUE?si=JgYEMfOS1gSCu0g_\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<p><strong>Annonceur : Can-Am, une marque de BRP<\/strong><\/p>\n<p>Client\u00b7e\u00b7s : Jos\u00e9e Perreault, Simon Cazelais, Elsa Vilarinho, Marc-Olivier Drouin, Joannie Lance<\/p>\n<p><strong>Agence : Cossette<\/strong><\/p>\n<p>Cr\u00e9ation : Louis-Philippe Tremblay, Anton Garneau, Gilles Legault, Brendan Murphy, Camille L\u00e9vesque, Tommy Vincent-Mathieu, Nicolas Chamberland<\/p>\n<p>Strat\u00e9gie : David Thomas, Carl Bou Abdallah<\/p>\n<p>Produit : Karine Huard, Myriam Veilleux, Marie-Julie Mercier, Chlo\u00e9 Drolet, L\u00e9a Ferrez&nbsp;<\/p>\n<p>M\u00e9dia : Marc-Antoine Grenier, Caroline Archambault, Ruxandra Rusu, Brendan Podvin, Mario Guardado, Delphine Chapard, Charlotte Cuvillier<\/p>\n<p><strong>Production d\u2019agence : Septi\u00e8me&nbsp;<\/strong><\/p>\n<p>Production \u00e9lectronique : Katia Pellerin, Marie-Claude Francoeur<\/p>\n<p>Production imprim\u00e9e et num\u00e9rique : Mariette Parrod<\/p>\n<p>Post-production : Nasim Mousavi, Oc\u00e9anne Langlois&nbsp;<\/p>\n<p>Assistance au montage : Marika Charpentier<\/p>\n<p>Montage offline: Jesse Riviere<\/p>\n<p>Colorisation: Arketype, B\u00e9atrice Tremblay<\/p>\n<p>Motion Design et Online: Alex Lefebvre, Loic Dubeau, Christophe Longtin, Arketype, Charles-Etienne Pascal<\/p>\n<p>Linguistique : Sophie Rh\u00e9aume, Chelsea Lam<\/p>\n<p><strong>Maison de production : Division \/ servicing Colossale<\/strong><\/p>\n<p>Production ex\u00e9cutive : Gabriel Roussil, Asmir Pervani\u0107, Jacq Wilkinson, Ernest Bouvier, The Smith<\/p>\n<p>R\u00e9alisation : Marius Gonzalez<\/p>\n<p>Production : Alexis Fonvieille<\/p>\n<p>Coordination de production : Arthur Guerner&nbsp;&nbsp;<\/p>\n<p>DOP : Kristof Brandl<\/p>\n<p>Photographie : Alexis Belhumeur<\/p>\n<p>Direction de photo produits : Benoit Lalande<\/p>\n<p><strong>Studio de production : <\/strong>M&amp;H<\/p>\n<p>Production imprim\u00e9e et num\u00e9rique : Martin Gauthier, Cathy Lee, Gregory Brunet, Alex Vrzovski, Mohamed Sharif, Carl Beliveau&nbsp;<br \/><strong>Studio de son : <\/strong>Cult Nation<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107388\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-brise-les-codes-de-la-moto-avec-la-revolution-electrique-de-can-am\/\"  data-item_title=\"Cossette brise les codes de la moto avec la r\u00e9volution \u00e9lectrique de Can-Am\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/0a-Can-Am-x-Cossette-Image-den-te\u0302te-2560-x-1440-px-1024x576.jpg\"  data-item_date=\"2025-03-12T09:34:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre du lancement de la toute nouvelle gamme de motos \u00e9lectriques Can-Am de BRP, Cossette d\u00e9voile une campagne int\u00e9gr\u00e9e qui bouscule les codes de l\u2019industrie. S\u2019adressant aux motocyclistes urbain\u00b7e\u00b7s en qu\u00eate de libert\u00e9 et de sensations fortes, aussi bien en ville qu\u2019\u00e0 l\u2019ext\u00e9rieur des sentiers battus, l\u2019initiative s\u2019inscrit dans un tournant marquant pour la marque, qui r\u00e9affirme son ADN novateur plus de cinquante ans apr\u00e8s l\u2019introduction de ses premi\u00e8res motos.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107388\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-brise-les-codes-de-la-moto-avec-la-revolution-electrique-de-can-am\/\"  data-item_title=\"Cossette brise les codes de la moto avec la r\u00e9volution \u00e9lectrique de Can-Am\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/0a-Can-Am-x-Cossette-Image-den-te\u0302te-2560-x-1440-px-1024x576.jpg\"  data-item_date=\"2025-03-12T09:34:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":107391,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,230,705,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107388"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=107388"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107388\/revisions"}],"predecessor-version":[{"id":107392,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107388\/revisions\/107392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/107391"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=107388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=107388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=107388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}