{"id":107475,"date":"2025-03-25T06:32:02","date_gmt":"2025-03-25T10:32:02","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=107475"},"modified":"2025-03-25T06:32:08","modified_gmt":"2025-03-25T10:32:08","slug":"popeyes-supplements-fait-confiance-a-touche-en-tant-quagence-media-principale","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/popeyes-supplements-fait-confiance-a-touche-en-tant-quagence-media-principale\/","title":{"rendered":"Popeye\u2019s Suppl\u00e9ments fait confiance \u00e0 Touch\u00e9! en tant qu&rsquo;agence m\u00e9dia principale"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"577\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/Cover-image_Touche\u0301-x-Popeyes-1024x577.png\" alt=\"\" class=\"wp-image-107477\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/Cover-image_Touche\u0301-x-Popeyes-1024x577.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/Cover-image_Touche\u0301-x-Popeyes-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/Cover-image_Touche\u0301-x-Popeyes-768x433.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/Cover-image_Touche\u0301-x-Popeyes-1536x865.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/Cover-image_Touche\u0301-x-Popeyes.png 1640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>19 mars 2025<\/p>\n<p><strong>Popeye\u2019s Suppl\u00e9ments, leader canadien des suppl\u00e9ments sportifs et produits de sant\u00e9, fait de Touch\u00e9! son agence m\u00e9dia principale.<\/strong><\/p>\n<p>Touch\u00e9! aura comme mandat l\u2019ensemble de la planification et de l\u2019achat m\u00e9dia de Popeye\u2019s Suppl\u00e9ments en plus d\u2019\u00eatre un partenaire d\u2019affaires strat\u00e9gique pour sa prochaine phase de croissance et de d\u00e9veloppement de nouveaux march\u00e9s.<\/p>\n<p>Touch\u00e9! collaborera \u00e9troitement avec les \u00e9quipes internes de Popeye\u2019s et leurs partenaires pour renforcer l\u2019accessibilit\u00e9 de la marque, augmenter les ventes, attirer de nouvelles client\u00e8les et maximiser la valeur \u00e0 long terme de sa client\u00e8le actuelle.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>La collaboration avec Touch\u00e9! \u00e9tait pour nous assez \u00e9vidente. Leur expertise en retail, leur enthousiasme et leur grand int\u00e9r\u00eat et pour notre marque nous ont convaincus d\u2019entamer cette collaboration. Nous sommes confiants que leurs outils technologiques et leur vaste expertise nationale stimuleront notre croissance dans les ann\u00e9es \u00e0 venir. \u00bb, explique Jean-Fran\u00e7ois Fortin, Vice-pr\u00e9sident marketing<\/p>\n<\/blockquote>\n<p>Antoine Nguyen, Vice-pr\u00e9sident Strat\u00e9gie chez Touch\u00e9!, dirigera l\u2019\u00e9quipe multidisciplinaire d&rsquo;expert.es en marketing science, activation et strat\u00e9gie ainsi que toutes les solutions marketing du r\u00e9seau OMG.<\/p>\n<p>Il entreprend ce nouveau partenariat avec beaucoup d\u2019enthousiasme\u00a0:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Grand admirateur des produits et de la marque Popeye\u2019s, ma motivation, tout comme celle de mon \u00e9quipe, est de concevoir des campagnes m\u00e9dias percutantes qui assureront la p\u00e9rennit\u00e9 de Popeye\u2019s dans cette nouvelle phase de croissance. Notre plateforme d\u2019orchestration marketing Omni permettra d\u2019identifier avec pr\u00e9cision de nouvelles audiences pour la marque avec des insights et de l\u2019automatisation en temps r\u00e9el gr\u00e2ce \u00e0 l\u2019intelligence artificielle. \u00bb<\/p>\n<\/blockquote>\n<p>Le bureau montr\u00e9alais de Touch\u00e9! assurera la prestation de service pour l\u2019ensemble du Canada.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107475\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/popeyes-supplements-fait-confiance-a-touche-en-tant-quagence-media-principale\/\"  data-item_title=\"Popeye\u2019s Suppl\u00e9ments fait confiance \u00e0 Touch\u00e9! en tant qu&#039;agence m\u00e9dia principale\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/Cover-image_Touche\u0301-x-Popeyes-1024x577.png\"  data-item_date=\"2025-03-25T06:32:02-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Popeye\u2019s Suppl\u00e9ments, leader canadien des suppl\u00e9ments sportifs et produits de sant\u00e9, fait de Touch\u00e9! son agence m\u00e9dia principale.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107475\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/popeyes-supplements-fait-confiance-a-touche-en-tant-quagence-media-principale\/\"  data-item_title=\"Popeye\u2019s Suppl\u00e9ments fait confiance \u00e0 Touch\u00e9! en tant qu&#039;agence m\u00e9dia principale\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/03\/Cover-image_Touche\u0301-x-Popeyes-1024x577.png\"  data-item_date=\"2025-03-25T06:32:02-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":107477,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[896,243,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107475"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=107475"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107475\/revisions"}],"predecessor-version":[{"id":107478,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107475\/revisions\/107478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/107477"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=107475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=107475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=107475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}