{"id":107568,"date":"2025-04-02T18:12:46","date_gmt":"2025-04-02T22:12:46","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=107568"},"modified":"2025-04-02T18:13:43","modified_gmt":"2025-04-02T22:13:43","slug":"erod-signe-la-nouvelle-campagne-de-esterel-resort","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/erod-signe-la-nouvelle-campagne-de-esterel-resort\/","title":{"rendered":"Erod signe la nouvelle campagne de Est\u00e9rel Resort"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/04\/esterel-resort-publicite-abris-bus-agence-creative-erod-1024x576.jpg\" alt=\"\" class=\"wp-image-107573\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/04\/esterel-resort-publicite-abris-bus-agence-creative-erod-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/04\/esterel-resort-publicite-abris-bus-agence-creative-erod-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/04\/esterel-resort-publicite-abris-bus-agence-creative-erod-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/04\/esterel-resort-publicite-abris-bus-agence-creative-erod-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/04\/esterel-resort-publicite-abris-bus-agence-creative-erod.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>31 mars 2025<\/p>\n<p><strong>Afin de renforcer sa notori\u00e9t\u00e9 et de consolider son positionnement tant aupr\u00e8s des entreprises que des consommateurs, Est\u00e9rel Resort a fait appel \u00e0 l\u2019expertise de l\u2019agence cr\u00e9ative Erod. De cette collaboration sont n\u00e9es deux campagnes publicitaires strat\u00e9giques, ciblant chacune une audience distincte et maximisant la pr\u00e9sence de la marque sur le march\u00e9.<\/strong><\/p>\n<p>Pour la client\u00e8le d\u2019affaires, Erod a tout d\u2019abord con\u00e7u pour la rentr\u00e9e un super-panneau marquant, d\u00e9clin\u00e9 en divers formats positionn\u00e9s strat\u00e9giquement pour interpeller les d\u00e9cideurs corporatifs.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/esterel-resort-panneau-autoroute-agence-publicitaire-erod-391791.jpg\" alt=\"\"\/><\/figure>\n<p>Le but? Faire d\u2019Est\u00e9rel Resort une r\u00e9f\u00e9rence incontournable en mati\u00e8re d\u2019\u00e9v\u00e9nements pour entreprises. Les visuels cr\u00e9\u00e9s ont pris vie sur plusieurs supports cl\u00e9s : panneaux autoroutiers, m\u00e9dias num\u00e9riques (banni\u00e8res num\u00e9riques, La Presse+, etc.) et imprim\u00e9s (journaux, magazines sp\u00e9cialis\u00e9s, etc.), assurant un d\u00e9ploiement d\u2019envergure et une visibilit\u00e9 optimale pour la campagne.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/esterel-resort-publicite-autobus-agence-creative-erod-391797.jpg\" alt=\"\"\/><\/figure>\n<p>Puis en tout d\u00e9but d\u2019hiver, en pr\u00e9vision du temps des f\u00eates, la campagne des \u00ab Parfaits Cadeaux \u00bb, une tradition bien ancr\u00e9e depuis 2015, a \u00e9t\u00e9 repens\u00e9e avec une s\u00e9rie de billboards percutants. Ceux-ci ont capt\u00e9 l\u2019attention des consommateurs \u00e0 l\u2019approche des F\u00eates avec des accroches originales qui mettent en valeur l\u2019ind\u00e9niable attrait local du complexe touristique.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/esterel-resort-publicite-journal-magazine-agence-publicite-391803.jpg\" alt=\"\"\/><\/figure>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<p>Annonceur : Est\u00e9rel Resort<br \/>Agence : Erod agence cr\u00e9ative<br \/>Direction conseil : Julie Goulet<br \/>Gestion et coordination de projets : Chlo\u00e9 Lavall\u00e9e<br \/>Direction de cr\u00e9ation : Jean-Fran\u00e7ois Pilon<br \/>Direction artistique : Maude Lavigne<br \/>Design graphique : St\u00e9phanie Paquette<br \/>Conception-r\u00e9daction : Jean-Fran\u00e7ois Pilon<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107568\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/erod-signe-la-nouvelle-campagne-de-esterel-resort\/\"  data-item_title=\"Erod signe la nouvelle campagne de Est\u00e9rel Resort\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/04\/esterel-resort-publicite-abris-bus-agence-creative-erod-1024x576.jpg\"  data-item_date=\"2025-04-02T18:12:46-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Afin de renforcer sa notori\u00e9t\u00e9 et de consolider son positionnement tant aupr\u00e8s des entreprises que des consommateurs, Est\u00e9rel Resort a fait appel \u00e0 l\u2019expertise de l\u2019agence cr\u00e9ative Erod. De cette collaboration sont n\u00e9es deux campagnes publicitaires strat\u00e9giques, ciblant chacune une audience distincte et maximisant la pr\u00e9sence de la marque sur le march\u00e9.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107568\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/erod-signe-la-nouvelle-campagne-de-esterel-resort\/\"  data-item_title=\"Erod signe la nouvelle campagne de Est\u00e9rel Resort\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/04\/esterel-resort-publicite-abris-bus-agence-creative-erod-1024x576.jpg\"  data-item_date=\"2025-04-02T18:12:46-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":107573,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[253],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107568"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=107568"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107568\/revisions"}],"predecessor-version":[{"id":107574,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107568\/revisions\/107574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/107573"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=107568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=107568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=107568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}