{"id":107698,"date":"2025-04-14T15:16:21","date_gmt":"2025-04-14T19:16:21","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=107698"},"modified":"2025-04-14T15:16:27","modified_gmt":"2025-04-14T19:16:27","slug":"sid-lee-signe-la-nouvelle-offensive-de-belairdirect","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sid-lee-signe-la-nouvelle-offensive-de-belairdirect\/","title":{"rendered":"Sid Lee signe la nouvelle offensive de belairdirect"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"624\" height=\"346\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/04\/image005.png\" alt=\"\" class=\"wp-image-107699\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/04\/image005.png 624w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/04\/image005-300x166.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n<\/div>\n<p><strong>Lorsque des impr\u00e9vus surviennent \u00e0 la maison, qu&rsquo;il s&rsquo;agisse d&rsquo;un tuyau qui fuit ou d&rsquo;une r\u00e9volte de robots, le fait de pr\u00e9senter une demande de r\u00e9clamation d&rsquo;assurance ne devrait pas ajouter au stress. C&rsquo;est pourquoi belairdirect met en lumi\u00e8re son processus de r\u00e9clamation incroyablement simple dans sa derni\u00e8re campagne. belairdirect comprend que la vie peut \u00eatre compliqu\u00e9e, mais que votre r\u00e9clamation d&rsquo;assurance ne doit pas l&rsquo;\u00eatre.<\/strong><\/p>\n<p>Dans un monde qui d\u00e9pend de plus en plus de la technologie intelligente, belairdirect se penche \u00e9galement sur la question : les robots et les appareils intelligents sont-ils vraiment de notre c\u00f4t\u00e9?<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/xl-X4fBWn9U?si=qHv1l2iXKDmnGIGZ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>La\u00a0nouvelle publicit\u00e9 vid\u00e9o\u00a0de belairdirect\u00a0dramatise la r\u00e9alit\u00e9 frustrante de la technologie intelligente pour la maison, mettant en sc\u00e8ne des appareils intelligents qui se rebellent contre leurs propri\u00e9taires. Cette campagne est une nouvelle approche cin\u00e9matographique pour belairdirect et offre le m\u00eame humour ludique qui fait la renomm\u00e9e de belairdirect.<\/p>\n<p><strong>Cr\u00e9dits:<\/strong><\/p>\n<p>Client : belairdirect&nbsp;&nbsp;<\/p>\n<p>Directrice du marketing : Julie Dagenais&nbsp;&nbsp;<\/p>\n<p>Gestionnaire de la marque et du contenu : Fr\u00e9d\u00e9rick Lanteigne&nbsp;&nbsp;<\/p>\n<p>Sp\u00e9cialiste du marketing : Marie-Claude Filion&nbsp;&nbsp;<\/p>\n<p>Conseill\u00e8re en marketing : Gabrielle Samson&nbsp;&nbsp;<\/p>\n<p>Conseill\u00e8re en m\u00e9dias : Am\u00e9lie Therrien&nbsp;&nbsp;<\/p>\n<p>Agence cr\u00e9ative : Sid Lee&nbsp;&nbsp;<\/p>\n<p>Compagnie de production : Merchant&nbsp;&nbsp;<\/p>\n<p>R\u00e9alisateur : Benji Weinstein&nbsp;&nbsp;<\/p>\n<p>Postproduction : Sid Lee et Alter Ego&nbsp;&nbsp;<\/p>\n<p>Audio : TA2 \/ Cult&nbsp;&nbsp;<\/p>\n<p>M\u00e9dia : PHD Montr\u00e9al<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107698\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sid-lee-signe-la-nouvelle-offensive-de-belairdirect\/\"  data-item_title=\"Sid Lee signe la nouvelle offensive de belairdirect\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/04\/image005.png\"  data-item_date=\"2025-04-14T15:16:21-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lorsque des impr\u00e9vus surviennent \u00e0 la maison, qu&rsquo;il s&rsquo;agisse d&rsquo;un tuyau qui fuit ou d&rsquo;une r\u00e9volte de robots, le fait de pr\u00e9senter une demande de r\u00e9clamation d&rsquo;assurance ne devrait pas ajouter au stress. C&rsquo;est pourquoi belairdirect met en lumi\u00e8re son processus de r\u00e9clamation incroyablement simple dans sa derni\u00e8re campagne. belairdirect comprend que la vie peut \u00eatre compliqu\u00e9e, mais que votre r\u00e9clamation d&rsquo;assurance ne doit pas l&rsquo;\u00eatre.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_107698\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sid-lee-signe-la-nouvelle-offensive-de-belairdirect\/\"  data-item_title=\"Sid Lee signe la nouvelle offensive de belairdirect\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/04\/image005.png\"  data-item_date=\"2025-04-14T15:16:21-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":107699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107698"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=107698"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107698\/revisions"}],"predecessor-version":[{"id":107700,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/107698\/revisions\/107700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/107699"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=107698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=107698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=107698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}