{"id":108055,"date":"2025-05-13T18:10:49","date_gmt":"2025-05-13T22:10:49","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=108055"},"modified":"2025-05-13T18:10:56","modified_gmt":"2025-05-13T22:10:56","slug":"ryan-mccracken-sen-vient-a-la-tete-du-groupe-experience-numerique-integree-de-plus-compagnie","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ryan-mccracken-sen-vient-a-la-tete-du-groupe-experience-numerique-integree-de-plus-compagnie\/","title":{"rendered":"Ryan McCracken s&rsquo;en vient \u00e0 la t\u00eate du groupe exp\u00e9rience num\u00e9rique int\u00e9gr\u00e9e de Plus Compagnie"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/05\/Ryan-McCracken-1024x683.jpg\" alt=\"\" class=\"wp-image-108056\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/05\/Ryan-McCracken-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/05\/Ryan-McCracken-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/05\/Ryan-McCracken-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/05\/Ryan-McCracken-1536x1024.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/05\/Ryan-McCracken-2048x1365.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/05\/Ryan-McCracken-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>12 mai 2025<\/p>\n<p><strong>Plus Compagnie annonce la nomination de Ryan McCracken au poste de pr\u00e9sident de son tout nouveau groupe exp\u00e9rience num\u00e9rique int\u00e9gr\u00e9. Cette nomination marque une \u00e9tape cl\u00e9 dans la volont\u00e9 du r\u00e9seau d\u2019\u00e9tendre \u00e0 grande \u00e9chelle ses capacit\u00e9s en technologie marketing (MarTech) et en exp\u00e9rience client\u00b7e \u00e0 l\u2019\u00e9chelle mondiale.<\/strong><\/p>\n<p>Fort de plus de vingt ans d\u2019exp\u00e9rience en transformation num\u00e9rique, en exp\u00e9rience client\u00b7e et en technologies, Ryan a r\u00e9cemment occup\u00e9 des postes de direction chez Accenture Song et Accenture Interactive. Il y a men\u00e9 d\u2019importants projets num\u00e9riques au service de grandes entreprises du classement Fortune 500, consolidant sa r\u00e9putation comme acteur incontournable dans l\u2019univers en pleine \u00e9volution de l\u2019exp\u00e9rience num\u00e9rique.<\/p>\n<p>Plus t\u00f4t dans sa carri\u00e8re, Ryan a fait partie de l\u2019\u00e9quipe fondatrice de Bloom, le groupe d\u2019innovation et de capital de risque d\u2019Accenture, o\u00f9 il a particip\u00e9 au lancement et \u00e0 la croissance de produits et d\u2019entreprises novateurs, t\u00e9moignant ainsi de son esprit entrepreneurial.<\/p>\n<p>\u00c0 la t\u00eate du groupe exp\u00e9rience num\u00e9rique, Ryan supervisera l\u2019int\u00e9gration des expertises de Plus Compagnie en MarTech, design d\u2019exp\u00e9rience, d\u00e9veloppement num\u00e9rique et strat\u00e9gie de donn\u00e9es. Cette nomination fait suite \u00e0 l\u2019acquisition r\u00e9cente de trois firmes sp\u00e9cialis\u00e9es : Zapiens (design d\u2019exp\u00e9rience), Mindshakers (d\u00e9veloppement num\u00e9rique) et Munvo (conseil en MarTech), r\u00e9unies d\u00e9sormais sous une direction commune.<\/p>\n<p>Cette nouvelle structure repose sur les bases solides pos\u00e9es par les leaders de ces agences, notamment Nabil Taydi, qui assumera d\u00e9sormais le r\u00f4le de pr\u00e9sident non ex\u00e9cutif chez Munvo.<\/p>\n<p>Il continuera d\u2019y jouer un r\u00f4le strat\u00e9gique, agira \u00e0 titre de mentor aupr\u00e8s des \u00e9quipes, et demeure actionnaire. Ce changement est rendu possible gr\u00e2ce \u00e0 la nomination d\u2019Artour Kitbalian au poste de vice-pr\u00e9sident principal, services professionnels, chez Munvo.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Ces initiatives t\u00e9moignent de notre engagement \u00e0 b\u00e2tir un \u00e9cosyst\u00e8me int\u00e9gr\u00e9 qui relie cr\u00e9ativit\u00e9, m\u00e9dia, donn\u00e9es et technologie \u00e0 toutes les \u00e9tapes du parcours marketing \u00bb, affirme M\u00e9lanie Dunn, pr\u00e9sidente de Plus Compagnie Canada.<\/p>\n<\/blockquote>\n<p>Ryan rel\u00e8vera de M\u00e9lanie Dunn et collaborera \u00e9troitement avec Karine Courtemanche et Louis Duchesne, r\u00e9cemment nomm\u00e9\u00b7e\u00b7s \u00e0 la t\u00eate de Plus M\u00e9dia et de Cossette Canada. Cette collaboration permettra d\u2019unifier les strat\u00e9gies du r\u00e9seau et de maximiser la synergie entre les expertises de cr\u00e9ation, de m\u00e9dia et d\u2019exp\u00e9rience num\u00e9rique.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Avec Cossette comme chef de file cr\u00e9atif et un r\u00e9seau m\u00e9dia performant et influent pilot\u00e9 par Karine, nous int\u00e9grons l\u2019exp\u00e9rience num\u00e9rique, y compris des capacit\u00e9s MarTech et data avanc\u00e9es, dans l\u2019ensemble du parcours client\u00b7e, de la strat\u00e9gie \u00e0 la performance \u00bb, ajoute M\u00e9lanie.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Ce qui m\u2019attire chez Plus Compagnie, c\u2019est sa vision ambitieuse, son obsession pour l\u2019impact d\u2019affaires et sa conviction que la cr\u00e9ativit\u00e9 gagne en puissance lorsqu\u2019elle est propuls\u00e9e par les donn\u00e9es et la technologie \u00bb, souligne Ryan McCracken. \u00ab On ne fait pas que bonifier notre offre : on orchestre des solutions plus intelligentes, plus rapides et plus connect\u00e9es, qui g\u00e9n\u00e9reront de vrais r\u00e9sultats pour nos client\u00b7e\u00b7s. \u00bb<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_108055\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ryan-mccracken-sen-vient-a-la-tete-du-groupe-experience-numerique-integree-de-plus-compagnie\/\"  data-item_title=\"Ryan McCracken s&#039;en vient \u00e0 la t\u00eate du groupe exp\u00e9rience num\u00e9rique int\u00e9gr\u00e9e de Plus Compagnie\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/05\/Ryan-McCracken-1024x683.jpg\"  data-item_date=\"2025-05-13T18:10:49-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Plus Compagnie annonce la nomination de Ryan McCracken au poste de pr\u00e9sident de son tout nouveau groupe exp\u00e9rience num\u00e9rique int\u00e9gr\u00e9. Cette nomination marque une \u00e9tape cl\u00e9 dans la volont\u00e9 du r\u00e9seau d\u2019\u00e9tendre \u00e0 grande \u00e9chelle ses capacit\u00e9s en technologie marketing (MarTech) et en exp\u00e9rience client\u00b7e \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_108055\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/ryan-mccracken-sen-vient-a-la-tete-du-groupe-experience-numerique-integree-de-plus-compagnie\/\"  data-item_title=\"Ryan McCracken s&#039;en vient \u00e0 la t\u00eate du groupe exp\u00e9rience num\u00e9rique int\u00e9gr\u00e9e de Plus Compagnie\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/05\/Ryan-McCracken-1024x683.jpg\"  data-item_date=\"2025-05-13T18:10:49-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":108056,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[314,1176,225],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/108055"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=108055"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/108055\/revisions"}],"predecessor-version":[{"id":108057,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/108055\/revisions\/108057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/108056"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=108055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=108055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=108055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}