{"id":108366,"date":"2025-06-09T04:16:00","date_gmt":"2025-06-09T08:16:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=108366"},"modified":"2025-06-11T09:54:19","modified_gmt":"2025-06-11T13:54:19","slug":"reservoir-signe-la-campagne-manitobaine-de-la-cbcra","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/reservoir-signe-la-campagne-manitobaine-de-la-cbcra\/","title":{"rendered":"R\u00e9servoir signe la campagne de la CBCRA au Manitoba"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"946\" height=\"468\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/reservoir.png\" alt=\"\" class=\"wp-image-108375\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/reservoir.png 946w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/reservoir-300x148.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/reservoir-768x380.png 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/figure>\n<p>9 juin 2025<\/p>\n<p><strong>La Canadian Beverage Container Recycling Association (CBCRA) lance une nouvelle campagne con\u00e7ue en partenariat avec R\u00e9servoir, visant \u00e0 rappeler aux Manitobains \u00e0 quel point il est facile de recycler leurs contenants de boisson non alcoolis\u00e9e.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>La plupart des Manitobains recyclent assid\u00fbment. Or, certains manquent toujours \u00e0 l\u2019appel, ce qui vient ralentir les progr\u00e8s vers l\u2019atteinte des objectifs de r\u00e9cup\u00e9ration dans la province,\u00bb affirme Jill Knaggs, Directrice des relations avec les parties prenantes de CBCRA.<\/p>\n<\/blockquote>\n<p>Selon Yves Perreault, directeur de cr\u00e9ation chez R\u00e9servoir : <\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Les pr\u00e9textes pour ne pas recycler \u2013 trop compliqu\u00e9, trop de temps \u2013 ne tiennent pas la route. Nous avons donc choisi de r\u00e9pondre \u00e0 de telles excuses de mani\u00e8re ludique et \u00e9vocatrice, en illustrant ce \u00e0 quoi ressemblent r\u00e9ellement les t\u00e2ches ardues ou fastidieuses.\u00bb<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/yw8lSfphLCM?si=LUPNNSHUF9Xdv4UK\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>Les enfants sont au c\u0153ur des nouvelles ex\u00e9cutions \u2013 un choix intentionnel, selon Tiffanie Nguyen, directrice de projets chez R\u00e9servoir.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Dans notre pr\u00e9c\u00e9dente campagne, les enfants se sont av\u00e9r\u00e9s une fa\u00e7on tr\u00e8s efficace d\u2019interpeller tous les Manitobains, quelles que soient leur attitude et leurs habitudes en mati\u00e8re de recyclage de contenants de boisson\u00bb, dit-elle.<\/p>\n<\/blockquote>\n<p>Mike Cuma, directeur principal, marketing et communications de CBCRA, r\u00e9sume ainsi:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Cette campagne r\u00e9affirme que le programme Recycle Everywhere rend le recyclage des contenants de boisson simple, tout en favorisant les impacts positifs. Un petit geste qui contribue \u00e0 un objectif bien plus vaste.\u00bb<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/laWPC5T5NTQ?si=6I4ugb4LsCvrGja_\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>La campagne est diffus\u00e9e sur diff\u00e9rentes plateformes partout au Manitoba: t\u00e9l\u00e9vision, cin\u00e9ma, affichage, radio, journaux, m\u00e9dias num\u00e9riques et sociaux.<\/p>\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<p>Clients: Jill Knaggs &#8211; Directrice des relations avec les parties prenantes;<br \/>Mike Cuma &#8211; directeur principal, marketing et communications<br \/>Directeur de cr\u00e9ation: Yves Perreault<br \/>Cr\u00e9ation et r\u00e9daction: Susan Newman, Ren\u00e9e Hudon, Yves Perreault<br \/>Service-conseil: Tiffanie Nguyen, Simon Boulanger<br \/>Design graphique et animation: Sophie Leclerc, Francis Pelletier<br \/>Maison de production: SOMA<br \/>Producteur ex\u00e9cutif: Michel David<br \/>R\u00e9alisateur: Olivier Labont\u00e9 LeMoyne<br \/>Directeur photo: Simon-Pierre Gingras<br \/>Directeur de production: Jonathan Giroux<br \/>Coordonnatrice: Lili Bertrand-Vermette<br \/>R\u00e9gisseur de plateau: Nick Nacionales<br \/>Directeur artistique sur le plateau: Oscar Fenoglio<br \/>Directeur de casting: Jim Heber<br \/>Studios : Lamajeure et Dacapo<br \/>M\u00e9dia: Jungle Media<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_108366\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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