{"id":108377,"date":"2025-06-09T05:43:00","date_gmt":"2025-06-09T09:43:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=108377"},"modified":"2025-06-11T05:50:11","modified_gmt":"2025-06-11T09:50:11","slug":"lassociation-des-sports-sourds-du-canada-et-wink-strategies-lancent-une-campagne-en-vue-des-sourdlympiques-de-tokyo-2025","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lassociation-des-sports-sourds-du-canada-et-wink-strategies-lancent-une-campagne-en-vue-des-sourdlympiques-de-tokyo-2025\/","title":{"rendered":"L\u2019Association des Sports Sourds du Canada et Wink Strat\u00e9gies lancent une campagne en vue des Sourdlympiques de Tokyo 2025"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"834\" height=\"744\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/wink.png\" alt=\"\" class=\"wp-image-108379\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/wink.png 834w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/wink-300x268.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/wink-768x685.png 768w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/figure>\n<p>5 juin 2025<\/p>\n<p><strong>\u00c0 quelques mois des Sourdlympiques d\u2019\u00e9t\u00e9, qui se tiendront \u00e0 Tokyo du 15 au 26 novembre 2025, l\u2019ASSC d\u00e9voile une nouvelle <a href=\"https:\/\/assc-sourdlympiques.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">campagne de mobilisation et de financement<\/a>, con\u00e7ue par l\u2019agence Wink Strat\u00e9gies. Intitul\u00e9e \u00ab Faites briller le talent canadien \u00bb, cette initiative vise \u00e0 soutenir les 48 athl\u00e8tes sourd\u00b7e\u00b7s et malentendant\u00b7e\u00b7s qui repr\u00e9senteront le Canada sur la sc\u00e8ne sportive internationale cet automne.<\/strong><\/p>\n<p>Cette campagne est un d\u00e9fi majeur pour l\u2019ASSC, qui souhaite r\u00e9unir 100 000$ pour permettre la participation de sa d\u00e9l\u00e9gation, tout en sensibilisant le grand public aux enjeux du sport sourd.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Pour r\u00e9colter ce montant, nous misons sur une campagne qui fasse \u00e9merger un \u00e9lan de fiert\u00e9 nationale : lorsque les athl\u00e8tes entrent en comp\u00e9tition, ils d\u00e9fendent les couleurs canadiennes. Ainsi, faire un don, c\u2019est bien plus qu\u2019aider les sportifs \u00e0 participer aux Sourdlympiques, c&rsquo;est faire briller le Canada sur la sc\u00e8ne internationale et reconna\u00eetre la diversit\u00e9 des parcours et des voix qui composent le pays \u00bb, explique Laurie Marcellesi, directrice de la strat\u00e9gie chez Wink Strat\u00e9gies.<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/PY3__trhpLM?si=sGx_Gr9UNRIxzDI-\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Au c\u0153ur de la campagne : un dispositif complet d\u00e9ploy\u00e9 sur les r\u00e9seaux sociaux et dans les m\u00e9dias, pens\u00e9 pour f\u00e9d\u00e9rer. L\u2019ASSC s\u2019est donn\u00e9 pour objectif, en plus de celui de r\u00e9colter des fonds, de promouvoir l\u2019unit\u00e9 nationale \u00e0 travers le pouvoir rassembleur du sport, en valorisant l\u2019inclusion et l\u2019excellence au-del\u00e0 des barri\u00e8res de la communication.<\/p>\n<p>Pour donner vie \u00e0 cette ambition collective, un film de campagne sign\u00e9 Wink a \u00e9t\u00e9 tourn\u00e9 en Ontario et au Qu\u00e9bec, mettant en lumi\u00e8re plusieurs athl\u00e8tes de haut niveau, dont Sasha Laoun, l\u2019une des meilleures golfeuses sourdes au monde. La vid\u00e9o, d\u00e9clin\u00e9e en plusieurs formats pour le web et les r\u00e9seaux sociaux, incarne les valeurs d\u2019un Canada inclusif et tourn\u00e9 vers le d\u00e9passement de soi, port\u00e9es par l\u2019ASSC.<\/p>\n<p>Compos\u00e9e de 48 athl\u00e8tes venant de tout le pays et engag\u00e9s dans neuf disciplines (athl\u00e9tisme &#8211; marathon et 5000 m\u00e8tres -, badminton, basketball, golf, volleyball en salle, volleyball de plage, quilles, tennis et tennis de table), la d\u00e9l\u00e9gation 2025 est l\u2019une des plus importantes envoy\u00e9es par le Canada depuis sa premi\u00e8re participation aux Sourdlympiques en 1959.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>C\u2019est un immense honneur de porter les couleurs du Canada aux Sourdlympiques. Mais sans un soutien concret, notre route reste incertaine \u00bb, confie Marguerite Morissette, membre de l\u2019\u00e9quipe canadienne de badminton.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Chaque contribution est un pas de plus vers Tokyo 2025. Ensemble, faisons rayonner le Canada sur la sc\u00e8ne internationale \u00bb, conclut Alain Turpin, directeur g\u00e9n\u00e9ral de l\u2019ASSC.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_108377\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lassociation-des-sports-sourds-du-canada-et-wink-strategies-lancent-une-campagne-en-vue-des-sourdlympiques-de-tokyo-2025\/\"  data-item_title=\"L\u2019Association des Sports Sourds du Canada et Wink Strat\u00e9gies lancent une campagne en vue des Sourdlympiques de Tokyo 2025\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/wink.png\"  data-item_date=\"2025-06-09T05:43:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 quelques mois des Sourdlympiques d\u2019\u00e9t\u00e9, qui se tiendront \u00e0 Tokyo du 15 au 26 novembre 2025, l\u2019ASSC d\u00e9voile une nouvelle campagne de mobilisation et de financement, con\u00e7ue par l\u2019agence Wink Strat\u00e9gies. Intitul\u00e9e \u00ab Faites briller le talent canadien \u00bb, cette initiative vise \u00e0 soutenir les 48 athl\u00e8tes sourd\u00b7e\u00b7s et malentendant\u00b7e\u00b7s qui repr\u00e9senteront le Canada sur la sc\u00e8ne sportive internationale cet automne.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_108377\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lassociation-des-sports-sourds-du-canada-et-wink-strategies-lancent-une-campagne-en-vue-des-sourdlympiques-de-tokyo-2025\/\"  data-item_title=\"L\u2019Association des Sports Sourds du Canada et Wink Strat\u00e9gies lancent une campagne en vue des Sourdlympiques de Tokyo 2025\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/wink.png\"  data-item_date=\"2025-06-09T05:43:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":108379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,1488,1075],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/108377"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=108377"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/108377\/revisions"}],"predecessor-version":[{"id":108380,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/108377\/revisions\/108380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/108379"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=108377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=108377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=108377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}