{"id":108454,"date":"2025-06-17T10:00:17","date_gmt":"2025-06-17T14:00:17","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=108454"},"modified":"2025-06-17T10:00:22","modified_gmt":"2025-06-17T14:00:22","slug":"rpm-web-confie-la-commercialisation-de-son-inventaire-publicitaire-a-fuel-digital-media","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/rpm-web-confie-la-commercialisation-de-son-inventaire-publicitaire-a-fuel-digital-media\/","title":{"rendered":"RPM Web confie la commercialisation de son inventaire publicitaire \u00e0 Fuel Digital Media"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Complet_Bleu_FR-1024x620.png\" alt=\"\" class=\"wp-image-59956\" width=\"630\" height=\"381\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Complet_Bleu_FR-1024x620.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Complet_Bleu_FR-300x182.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Complet_Bleu_FR-768x465.png 768w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure>\n<\/div>\n<p>17 juin 2025<\/p>\n<p><strong>Fuel Digital M\u00e9dia vient d\u2019annoncer qu\u2019\u00e0 compter du 26 juin, elle assurera la repr\u00e9sentation exclusive de l\u2019inventaire publicitaire num\u00e9rique de RPMweb.ca, la plateforme num\u00e9rique de l\u2019\u00e9mission t\u00e9l\u00e9vis\u00e9e RPM diffus\u00e9e sur Noovo.<\/strong><\/p>\n<p>Par ce nouveau partenariat, Fuel Digital M\u00e9dia renforce sa position dominante en mati\u00e8re de port\u00e9e num\u00e9rique dans la cat\u00e9gorie automobile au Qu\u00e9bec, offrant ainsi aux annonceurs un acc\u00e8s exclusif \u00e0 plus de 1,6 millions d&rsquo;acheteurs et de propri\u00e9taires d&rsquo;automobile du Qu\u00e9bec.<\/p>\n<p>Chaque semaine RPMWeb.ca propose des actualit\u00e9s auto, des essais routiers d\u00e9taill\u00e9s, des conseils pratiques, des chroniques d\u2019experts et plus encore. V\u00e9ritable r\u00e9f\u00e9rence pour les passionn\u00e9s d\u2019automobile, RPMWeb.ca accueille mensuellement pr\u00e8s de 430 000 visiteurs uniques qui g\u00e9n\u00e8rent plus 2,75 millions de pages vues par mois.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Fond\u00e9e en 1999, il y a 26 ans,\u00a0RPM a su traverser les \u00e9poques en se r\u00e9inventant constamment, \u00e9voluant d\u2019une \u00e9mission de t\u00e9l\u00e9vision r\u00e9put\u00e9e et tr\u00e8s populaire vers une plateforme web compl\u00e9mentaire, les deux formats \u00e9tant toujours largement appr\u00e9ci\u00e9s des Qu\u00e9b\u00e9cois. Nous sommes donc ravis d\u2019accueillir RPMWeb.ca au sein de notre r\u00e9seau puisque ce partenariat s\u2019inscrit parfaitement dans notre volont\u00e9 d\u2019\u00eatre la r\u00e9f\u00e9rence incontournable pour les annonceurs qui d\u00e9sirent atteindre les consommateurs en processus d\u2019achat d\u2019une voiture ainsi que les propri\u00e9taires et les passionn\u00e9s d\u2019automobiles\u00a0\u00bb explique John Sclapari, pr\u00e9sident-fondateur de Fuel Digital M\u00e9dia.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Avec nos partenaires Auto123.com, Auto123.ca, AutoExpert.ca, Otogo.ca, Autoaubaine.com, AnnuelAuto.ca et maintenant RPMWeb.ca, Fuel Digital M\u00e9dia offre aux constructeurs automobiles, aux compagnies d\u2019assurances, aux fabricants et distributeurs de pneus et autres annonceurs de l\u2019industrie, un point d\u2019acc\u00e8s unique aux \u00e9diteurs automobiles les plus influents de la province de Qu\u00e9bec\u00a0\u00bb conclut-il.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>La cr\u00e9dibilit\u00e9 de RPMweb.ca aux yeux des Qu\u00e9b\u00e9cois et Qu\u00e9b\u00e9coise est in\u00e9gal\u00e9e et c\u2019est ce qui en fait une r\u00e9f\u00e9rence influente en mati\u00e8re de consommation automobile. Notre marque se r\u00e9invente d\u2019ann\u00e9e en ann\u00e9e sur toutes les plateformes depuis plus de 25 ans et nous sommes confiants que ce nouveau partenariat avec Fuel Digital M\u00e9dia nous permettra de faire \u00e9voluer nos strat\u00e9gies de ventes num\u00e9riques\u00a0\u00bb explique Simon Michaud, Pr\u00e9sident de TORQ Le Groupe, propri\u00e9taire de RPM.<\/p>\n<\/blockquote>\n<p>Avec \u00e0 cette entente, Fuel Digital M\u00e9dia prend en charge la commercialisation de l\u2019ensemble de l\u2019offre publicitaire num\u00e9rique de RPMWeb.ca, incluant les formats display \u2013 comprenant les formats d\u2019impact et natifs, les vid\u00e9os pre-roll, les podcasts, les infolettres, les courriels d\u00e9di\u00e9s, les int\u00e9grations sur mesure et le contenu de marque.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_108454\"  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Noovo.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_108454\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas 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