{"id":108465,"date":"2025-06-18T15:47:56","date_gmt":"2025-06-18T19:47:56","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=108465"},"modified":"2025-06-18T15:53:14","modified_gmt":"2025-06-18T19:53:14","slug":"marelle-communications-realise-les-relations-de-presse-et-marketing-dinfluence-de-la-fabuleuse-fab-expo","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/marelle-communications-realise-les-relations-de-presse-et-marketing-dinfluence-de-la-fabuleuse-fab-expo\/","title":{"rendered":"Marelle Communications r\u00e9alise les relations de presse et marketing d\u2019influence de La Fabuleuse FAB Expo"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"912\" height=\"608\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/Capture-de\u0301cran-2025-06-18-a\u0300-21.45.49.png\" alt=\"\" class=\"wp-image-108468\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/Capture-de\u0301cran-2025-06-18-a\u0300-21.45.49.png 912w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/Capture-de\u0301cran-2025-06-18-a\u0300-21.45.49-300x200.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/Capture-de\u0301cran-2025-06-18-a\u0300-21.45.49-768x512.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/Capture-de\u0301cran-2025-06-18-a\u0300-21.45.49-272x182.png 272w\" sizes=\"(max-width: 912px) 100vw, 912px\" \/><\/figure>\n<p>17 juin 2025<\/p>\n<p><strong>Marelle Communications a \u00e9t\u00e9 choisie pour orchestrer les relations de presse et le marketing d\u2019influence entourant La Fabuleuse FAB Expo, une exposition immersive de grande envergure pr\u00e9sent\u00e9e au Centre Eaton de Montr\u00e9al d\u00e8s cet \u00e9t\u00e9. <\/strong><\/p>\n<p>Log\u00e9e dans les anciens locaux du mus\u00e9e Gr\u00e9vin, cette exposition sensorielle proposera 21 univers artistiques r\u00e9partis sur trois \u00e9tages, m\u00ealant installations visuelles spectaculaires, exp\u00e9riences olfactives, illusions d\u2019optique et d\u00e9cors po\u00e9tiques. L\u2019agence d\u00e9ploiera une strat\u00e9gie de visibilit\u00e9 \u00e0 l\u2019\u00e9chelle nationale afin de faire rayonner ce nouveau rendez-vous culturel aupr\u00e8s du grand public et des m\u00e9dias. Destin\u00e9e aux petits comme aux grands, La Fabuleuse FAB Expo promet une odyss\u00e9e sensorielle unique, entre \u00e9merveillement et cr\u00e9ativit\u00e9.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Chez Marelle, nous avons \u00e0 c\u0153ur de faire rayonner des exp\u00e9riences culturelles fortes et distinctives. Le mandat de La Fabuleuse FAB Expo s\u2019inscrit parfaitement dans notre volont\u00e9 de valoriser des projets immersifs qui suscitent l\u2019\u00e9merveillement et la curiosit\u00e9, souligne Marilyne Levesque, fondatrice et directrice clients chez Marelle Communications. C\u2019est un privil\u00e8ge pour notre \u00e9quipe d\u2019accompagner cet \u00e9v\u00e9nement audacieux qui repousse les limites de la cr\u00e9ation sensorielle. \u00bb<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>La Fabuleuse FAB Expo est n\u00e9e du d\u00e9sir de faire vivre au public un voyage sensoriel inoubliable, explique Audray, fondatrice et pr\u00e9sidente chez BOMBANCE. En confiant nos communications \u00e0 Marelle, nous nous associons \u00e0 une \u00e9quipe qui partage notre vision cr\u00e9ative et notre souci du d\u00e9tail. Leur expertise en rayonnement m\u00e9diatique et en narration d\u2019exp\u00e9riences uniques nous permettra de faire briller FAB \u00e0 la hauteur de son ambition. \u00bb<\/p>\n<\/blockquote>\n<p>Con\u00e7ue par le collectif cr\u00e9atif BOMBANCE, La Fabuleuse FAB Expo est port\u00e9e par une \u00e9quipe passionn\u00e9e, qui a imagin\u00e9 chaque d\u00e9cor comme une histoire \u00e0 vivre. Objets iconiques revaloris\u00e9s, textures surprenantes, cr\u00e9ations faites \u00e0 la main : tout a \u00e9t\u00e9 pens\u00e9 pour \u00e9veiller la curiosit\u00e9 et l\u2019\u00e9motion.<\/p>\n<p>L\u2019exp\u00e9rience va encore plus loin gr\u00e2ce aux cr\u00e9ations olfactives sign\u00e9es Christine Chamberland (Elixir Marketing Olfactif). Certaines salles ont leur propre fragrance signature, ajoutant une couche invisible mais puissante \u00e0 l\u2019immersion.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous avons voulu cr\u00e9er un lieu o\u00f9 la cr\u00e9ativit\u00e9, la sensibilit\u00e9 et l\u2019\u00e9merveillement peuvent s\u2019exprimer librement. On y glisse d\u2019un monde \u00e0 l\u2019autre \u2014 sans itin\u00e9raire, mais avec la certitude d\u2019\u00eatre surpris. L\u2019id\u00e9e est aussi de faire sortir les gens de leur quotidien, de colorer. FAB invite les visiteurs \u00e0 s\u2019\u00e9vader de leur quotidien et \u00e0 explorer un univers extravagant o\u00f9 les limites n\u2019existent plus. C\u2019est une parenth\u00e8se magique \u00e0 vivre absolument cet \u00e9t\u00e9. \u00bb, confie Audray, fondatrice et pr\u00e9sidente chez BOMBANCE.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_108465\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  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