{"id":108517,"date":"2025-06-26T09:04:02","date_gmt":"2025-06-26T13:04:02","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=108517"},"modified":"2025-06-26T09:04:07","modified_gmt":"2025-06-26T13:04:07","slug":"cossette-illustre-des-recits-personnels-lies-a-leau-dans-des-oeuvres-murales-pour-la-marque-sea-doo","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-illustre-des-recits-personnels-lies-a-leau-dans-des-oeuvres-murales-pour-la-marque-sea-doo\/","title":{"rendered":"Cossette illustre des r\u00e9cits personnels li\u00e9s \u00e0 l\u2019eau dans des \u0153uvres murales pour la marque Sea-Doo"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/0a-Sea-Doo-x-Cossette-Header-2560-x-1440-px-1024x576.jpeg\" alt=\"\" class=\"wp-image-108522\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/0a-Sea-Doo-x-Cossette-Header-2560-x-1440-px-1024x576.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/0a-Sea-Doo-x-Cossette-Header-2560-x-1440-px-300x169.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/0a-Sea-Doo-x-Cossette-Header-2560-x-1440-px-768x432.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/0a-Sea-Doo-x-Cossette-Header-2560-x-1440-px-1536x864.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/0a-Sea-Doo-x-Cossette-Header-2560-x-1440-px-2048x1152.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>23 juin 2025<\/strong><\/p>\n<p><strong>L\u2019an dernier, Cossette amor\u00e7ait un tournant strat\u00e9gique pour la marque Sea-Doo avec le lancement de la campagne mondiale \u00ab\u202f<a href=\"https:\/\/www.cossette.com\/fr\/nouveautes\/l-eau-vous-appelle-sea-doo-reinvente-l-evasion-nautique\">L\u2019eau vous appelle<\/a>\u202f\u00bb (<em>Find Your Water<\/em>). Ce printemps, la marque renouvelle son invitation, cette fois en s\u2019adressant \u00e0 des artistes muralistes, invit\u00e9\u00b7e\u00b7s \u00e0 exprimer leur lien personnel avec l\u2019eau \u00e0 travers une s\u00e9rie d\u2019\u0153uvres originales ancr\u00e9es dans leur r\u00e9gion.<\/strong><\/p>\n<p>Sign\u00e9e Cossette, la campagne d\u2019affichage c\u00e9l\u00e8bre la mani\u00e8re dont les produits Sea-Doo rapprochent les gens de l\u2019eau. Chaque murale refl\u00e8te le regard d\u2019un\u00b7e artiste profond\u00e9ment enracin\u00e9\u00b7e dans sa communaut\u00e9, offrant une repr\u00e9sentation sinc\u00e8re et authentique de leur connexion avec l\u2019eau. <\/p>\n<p>En utilisant un langage visuel propre \u00e0 la culture de la plage (<em>beach culture<\/em>), celui de l\u2019art mural, la marque vise ainsi \u00e0 inspirer les gens vivant \u00e0 proximit\u00e9 de plans d\u2019eau et \u00e0 leur faire red\u00e9couvrir la singularit\u00e9 des aventures aquatiques.<\/p>\n<p><strong>Les artistes muralistes \u00e0 l\u2019honneur :<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.instagram.com\/lukepelletier\/\">Luke Pelletier<\/a> \u2013 Los Angeles (Californie)<\/li>\n<li><a href=\"https:\/\/www.instagram.com\/jesse_kassel\/\">Jesse Kassel<\/a> \u2013 Detroit (Michigan)<\/li>\n<li><a href=\"https:\/\/www.instagram.com\/lenatokens\/\">Lena Tokens<\/a> \u2013 Miami (Floride)<\/li>\n<li><a href=\"https:\/\/www.instagram.com\/fabianrey\/?hl=fr\">Fabian Ray<\/a> \u2013 Houston (Texas)<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/4-Sea-Doo-x-Cossette-1024x576.jpeg\" alt=\"\" class=\"wp-image-108523\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/4-Sea-Doo-x-Cossette-1024x576.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/4-Sea-Doo-x-Cossette-300x169.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/4-Sea-Doo-x-Cossette-768x432.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/4-Sea-Doo-x-Cossette-1536x864.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/4-Sea-Doo-x-Cossette.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Sea-Doo poursuit l\u2019exploration des codes d\u2019authenticit\u00e9, s\u2019\u00e9loignant d\u00e9lib\u00e9r\u00e9ment de l\u2019image plus traditionnelle des sensations fortes d\u2019adr\u00e9naline souvent associ\u00e9e \u00e0 l\u2019univers des motomarines. Par ces codes, nous lan\u00e7ons une invitation \u00e0 r\u00e9pondre \u00e0 l\u2019appel de l\u2019eau\u00a0\u00bb, mentionne J\u00e9r\u00e9mi Doyon-Roch, directeur marketing mondial, Sea-Doo et Motoneiges chez BRP.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Cette campagne montre que tout le monde peut trouver <em>son<\/em> eau et l\u2019exprimer \u00e0 <em>sa<\/em> mani\u00e8re. Chaque aventure devient une exp\u00e9rience unique, fa\u00e7onn\u00e9e par la relation intime que chacun\u00b7e entretient avec l\u2019eau \u00bb, explique Myriam Veilleux, vice-pr\u00e9sidente, lead affaires, chez Cossette.<\/p>\n<\/blockquote>\n<p>L\u2019initiative a \u00e9t\u00e9 d\u00e9ploy\u00e9e au printemps 2025 sur le march\u00e9 am\u00e9ricain.<\/p>\n<p><strong>CR\u00c9DITS&nbsp;<\/strong><\/p>\n<ul>\n<li><strong>Annonceur : Sea-Doo, une marque de BRP<\/strong><\/li>\n<\/ul>\n<p>Client\u00b7e\u00b7s : Jos\u00e9e Perreault, Simon Cazelais, J\u00e9r\u00e9mi Doyon-Roch, Myl\u00e8ne Tremblay, Lucas Van Natter<\/p>\n<ul>\n<li><strong>Agence : Cossette<\/strong><\/li>\n<\/ul>\n<p>Cr\u00e9ation : Anne-Claude Ch\u00e9nier, Louis-Philippe Tremblay, M\u00e9lanie Delisle, Mitch Duesling, Tommy Vincent Mathieu, Laurence Oliva<\/p>\n<p>Strat\u00e9gie : Michel-Alex Lessard, Robyn Hutman<\/p>\n<p>Produit : Myriam Veilleux, Andrea Handley<\/p>\n<p>Production d\u2019agence : Septi\u00e8me \u2013 Nancy Mcdonald<\/p>\n<ul>\n<li><strong>Agence m\u00e9dia : Cossette Media<\/strong><\/li>\n<\/ul>\n<p>Planification et activation m\u00e9dia : M\u00e9lanie Baillargeon, Sarah Groussin, Bianca Stella Paccieri, Anne-Sara Cousineau<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_108517\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-illustre-des-recits-personnels-lies-a-leau-dans-des-oeuvres-murales-pour-la-marque-sea-doo\/\"  data-item_title=\"Cossette illustre des r\u00e9cits personnels li\u00e9s \u00e0 l\u2019eau dans des \u0153uvres murales pour la marque Sea-Doo\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/0a-Sea-Doo-x-Cossette-Header-2560-x-1440-px-1024x576.jpeg\"  data-item_date=\"2025-06-26T09:04:02-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019an dernier, Cossette amor\u00e7ait un tournant strat\u00e9gique pour la marque Sea-Doo avec le lancement de la campagne mondiale \u00ab\u202fL\u2019eau vous appelle\u202f\u00bb (Find Your Water). Ce printemps, la marque renouvelle son invitation, cette fois en s\u2019adressant \u00e0 des artistes muralistes, invit\u00e9\u00b7e\u00b7s \u00e0 exprimer leur lien personnel avec l\u2019eau \u00e0 travers une s\u00e9rie d\u2019\u0153uvres originales ancr\u00e9es dans leur r\u00e9gion.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_108517\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-illustre-des-recits-personnels-lies-a-leau-dans-des-oeuvres-murales-pour-la-marque-sea-doo\/\"  data-item_title=\"Cossette illustre des r\u00e9cits personnels li\u00e9s \u00e0 l\u2019eau dans des \u0153uvres murales pour la marque Sea-Doo\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/06\/0a-Sea-Doo-x-Cossette-Header-2560-x-1440-px-1024x576.jpeg\"  data-item_date=\"2025-06-26T09:04:02-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":108522,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[230,233,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/108517"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=108517"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/108517\/revisions"}],"predecessor-version":[{"id":108524,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/108517\/revisions\/108524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/108522"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=108517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=108517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=108517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}