{"id":108677,"date":"2025-07-07T14:35:00","date_gmt":"2025-07-07T18:35:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=108677"},"modified":"2025-07-11T11:30:40","modified_gmt":"2025-07-11T15:30:40","slug":"dormez-vous-et-marc-labreche-vous-invitent-a-aller-faire-dodo-dans-une-nouvelle-campagne-signee-par-publicis","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/dormez-vous-et-marc-labreche-vous-invitent-a-aller-faire-dodo-dans-une-nouvelle-campagne-signee-par-publicis\/","title":{"rendered":"Dormez-vous et Marc Labr\u00e8che vous invitent \u00e0 aller faire dodo dans une nouvelle campagne sign\u00e9e par Publicis"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/07\/dormezvous1-405632-1024x512.jpeg\" alt=\"\" class=\"wp-image-108679\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/07\/dormezvous1-405632-1024x512.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/07\/dormezvous1-405632-300x150.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/07\/dormezvous1-405632-768x384.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/07\/dormezvous1-405632-1536x768.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/07\/dormezvous1-405632-2048x1024.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>7 juillet 2025<\/strong><\/p>\n<p><strong>Dans sa nouvelle et plus ambitieuse campagne \u00e0 ce jour, Dormez-vous donne la parole au meilleur expert en sommeil qui soit : le Sommeil lui-m\u00eame, interpr\u00e9t\u00e9 par Marc Labr\u00e8che.&nbsp;<\/strong><\/p>\n<p>\u00abC\u2019est gr\u00e2ce \u00e0 moi qu\u2019on te dit : \u201cAh, t\u2019as donc bien l\u2019air repos\u00e9!\u201d \u00bb, rappelle-t-il. Pourtant, on le n\u00e9glige parfois au profit de choses anodines. Il \u00e9tait donc temps de rappeler aux Qu\u00e9b\u00e9coises et Qu\u00e9b\u00e9cois de prendre au s\u00e9rieux leur relation avec le sommeil.&nbsp;<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/isOnInBCmUA?si=1dUnHwfIxFjfTo-B\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous sommes extr\u00eamement fiers de collaborer avec Marc Labr\u00e8che, une ic\u00f4ne qu\u00e9b\u00e9coise qui incarne parfaitement notre personnage avec son m\u00e9lange unique de charme et d\u2019humour absurde. Il met en \u0153uvre la strat\u00e9gie de marque de mani\u00e8re ludique et tr\u00e8s efficace \u00bb, explique Sandra Dagenais, directrice marketing de Dormez-vous.&nbsp;<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Pour am\u00e9liorer la relation que les gens entretiennent avec le sommeil, on a besoin de pointer leurs travers et leurs mauvaises habitudes \u00bb, ajoute Jean-Fran\u00e7ois Da Sylva-LaRue, directeur de cr\u00e9ation. \u00ab Cr\u00e9ativement, l\u2019id\u00e9e que le sommeil lui-m\u00eame en aurait s\u00fbrement long \u00e0 dire sur le sujet nous semblait int\u00e9ressante. Et avec Marc qui l\u2019incarne, il devient le personnage parfait pour aborder la situation avec humour, sans tomber dans le jugement ou la morale. \u00bb<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/r3Mw8YwWE7A?si=y-vk58OU8Wu6DmBt\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>La campagne, d\u00e9velopp\u00e9e par Publicis, marque le lancement d\u2019une s\u00e9rie d\u2019interventions qui auront lieu tout au long de l\u2019ann\u00e9e.<\/p>\n<p><strong>Cr\u00e9dits de campagne<\/strong><\/p>\n<p>Client : Dormez-vous&nbsp;<\/p>\n<ul>\n<li>Sandra Dagenais, Directrice marketing, Dormez-vous<\/li>\n<li>Annie Woang, Responsable marketing, Dormez-vous<\/li>\n<li>Nuno Bamberg, Vice-pr\u00e9sident s\u00e9nior, Marque &amp; Marketing<\/li>\n<li>Deb Conte, Directrice Marketing, Sleep Country<\/li>\n<li>John Myhal, Directeur de la strat\u00e9gie, Sleep Country<\/li>\n<li>Sam Fusco, Responsable marketing, Sleep Country<\/li>\n<li>Sydney Vogelhut, Sp\u00e9cialiste s\u00e9nior, production<\/li>\n<\/ul>\n<p>Agence : Publicis<\/p>\n<p>Maisons de production :<\/p>\n<ul>\n<li>Partner\u2019s<\/li>\n<li>Gorditos<\/li>\n<\/ul>\n<p>R\u00e9alisateurs :<\/p>\n<ul>\n<li>Michael Downing&nbsp;<\/li>\n<li>Jean-Fran\u00e7ois Chagnon<\/li>\n<\/ul>\n<p>Directeur de la photographie :<\/p>\n<ul>\n<li>Tico Poulakakis<\/li>\n<\/ul>\n<p>Musique :<\/p>\n<ul>\n<li>Grayson<\/li>\n<\/ul>\n<p>Mix sonore :<\/p>\n<ul>\n<li>Grayson<\/li>\n<li>The Pub\/Le Pub<\/li>\n<\/ul>\n<p>M\u00e9dia : <\/p>\n<ul>\n<li>Kingstar Media<\/li>\n<li>Lloyd Lottner, HiroXR<\/li>\n<\/ul>\n<p>Relations publiques : North Strategic<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_108677\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/dormez-vous-et-marc-labreche-vous-invitent-a-aller-faire-dodo-dans-une-nouvelle-campagne-signee-par-publicis\/\"  data-item_title=\"Dormez-vous et Marc Labr\u00e8che vous invitent \u00e0 aller faire dodo dans une nouvelle campagne sign\u00e9e par Publicis\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/07\/dormezvous1-405632-1024x512.jpeg\"  data-item_date=\"2025-07-07T14:35:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans sa nouvelle et plus ambitieuse campagne \u00e0 ce jour, Dormez-vous donne la parole au meilleur expert en sommeil qui soit : le Sommeil lui-m\u00eame, interpr\u00e9t\u00e9 par Marc Labr\u00e8che. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_108677\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/dormez-vous-et-marc-labreche-vous-invitent-a-aller-faire-dodo-dans-une-nouvelle-campagne-signee-par-publicis\/\"  data-item_title=\"Dormez-vous et Marc Labr\u00e8che vous invitent \u00e0 aller faire dodo dans une nouvelle campagne sign\u00e9e par Publicis\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/07\/dormezvous1-405632-1024x512.jpeg\"  data-item_date=\"2025-07-07T14:35:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":108679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,1176,231],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/108677"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=108677"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/108677\/revisions"}],"predecessor-version":[{"id":108714,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/108677\/revisions\/108714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/108679"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=108677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=108677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=108677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}