{"id":108717,"date":"2025-07-15T07:00:00","date_gmt":"2025-07-15T11:00:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=108717"},"modified":"2025-07-14T17:24:11","modified_gmt":"2025-07-14T21:24:11","slug":"sobeys-inc-choisit-touche-comme-agence-media-attitree","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sobeys-inc-choisit-touche-comme-agence-media-attitree\/","title":{"rendered":"Sobeys Inc. choisit Touch\u00e9! comme agence m\u00e9dia attitr\u00e9e"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"341\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/07\/Sobeys-x-Touche\u0301-1024x341.png\" alt=\"\" class=\"wp-image-108719\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/07\/Sobeys-x-Touche\u0301-1024x341.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/07\/Sobeys-x-Touche\u0301-300x100.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/07\/Sobeys-x-Touche\u0301-768x256.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/07\/Sobeys-x-Touche\u0301.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>14 juillet 2025<\/p>\n<p><strong>Touch\u00e9! vient d\u2019annoncer un nouveau partenariat avec Sobeys Inc., devenant ainsi l\u2019agence m\u00e9dia attitr\u00e9e des banni\u00e8res pour les provinces du Qu\u00e9bec et du Nouveau-Brunswick.<\/strong><\/p>\n<p>Sobeys Inc. exploite certaines des banni\u00e8res d\u2019\u00e9picerie les plus reconnues de la province, notamment IGA, Rachelle-B\u00e9ry, Les March\u00e9s Tradition, March\u00e9 Bonichoix et Voisin. Dans le cadre de ce partenariat, Touch\u00e9! accompagnera ces banni\u00e8res avec une strat\u00e9gie m\u00e9dia int\u00e9gr\u00e9e couvrant \u00e0 la fois les canaux traditionnels et num\u00e9riques.<\/p>\n<p>Forte d\u2019une solide exp\u00e9rience dans le secteur de l\u2019\u00e9picerie et du commerce de d\u00e9tail, Touch\u00e9! proposera des solutions m\u00e9dia novatrices, bas\u00e9es sur les donn\u00e9es et con\u00e7ues pour rejoindre les consommateurs l\u00e0 o\u00f9 ils se trouvent, tout en favorisant une croissance durable.<\/p>\n<p>Au c\u0153ur de cette approche se trouve Omni &#8211; la plateforme exclusive d\u2019OMG aliment\u00e9e par l\u2019IA &#8211; con\u00e7ue pour fournir des insights consommateurs en temps r\u00e9el, optimiser les campagnes et maximiser le retour sur investissement. Gr\u00e2ce \u00e0 cette plateforme de pointe, Touch\u00e9! permet \u00e0 ses clients d\u2019anticiper les tendances, d\u2019adapter leurs campagnes en temps r\u00e9el et de cr\u00e9er des connexions plus pertinentes et percutantes avec leur consommateurs.<\/p>\n<p>Le mandat officiel d\u00e9butera en juillet 2025, alors que Touch\u00e9! assurera l\u2019achat m\u00e9dia pour les campagnes au Qu\u00e9bec de l\u2019automne 2025. Cet momentum initial permettra de tirer avantage imm\u00e9diatement de la port\u00e9e nationale et du pouvoir d\u2019achat m\u00e9dia d\u2019Omnicom Media Group, assurant ainsi un excellent d\u00e9part au partenariat.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Ce partenariat est bien plus qu\u2019un gain, c\u2019est une alliance fond\u00e9e sur une vision commune de l\u2019importance du local, de la puissance de la confiance envers les marques, et du r\u00f4le des m\u00e9dias dans la cr\u00e9ation de connexions significatives \u00bb, d\u00e9clare Samantha Kelley, Cheffe de la direction de Touch\u00e9!. \u00ab Ensemble, Touch\u00e9! et Sobeys Inc. livreront des solutions m\u00e9dia tourn\u00e9es vers l\u2019avenir \u2013 propuls\u00e9es par une expertise in\u00e9gal\u00e9e en commerce de d\u00e9tail et en num\u00e9rique \u2013 qui stimuleront la croissance tout en renfor\u00e7ant la place embl\u00e9matique qu\u2019occupent les marques de Sobeys Inc. dans la vie et le c\u0153ur des Qu\u00e9b\u00e9cois et Qu\u00e9b\u00e9coises.\u00bb<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_108717\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sobeys-inc-choisit-touche-comme-agence-media-attitree\/\"  data-item_title=\"Sobeys Inc. choisit Touch\u00e9! comme agence m\u00e9dia attitr\u00e9e\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/07\/Sobeys-x-Touche\u0301-1024x341.png\"  data-item_date=\"2025-07-15T07:00:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Touch\u00e9! vient d\u2019annoncer un nouveau partenariat avec Sobeys Inc., devenant ainsi l\u2019agence m\u00e9dia attitr\u00e9e des banni\u00e8res pour les provinces du Qu\u00e9bec et du Nouveau-Brunswick.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_108717\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sobeys-inc-choisit-touche-comme-agence-media-attitree\/\"  data-item_title=\"Sobeys Inc. choisit Touch\u00e9! comme agence m\u00e9dia attitr\u00e9e\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/07\/Sobeys-x-Touche\u0301-1024x341.png\"  data-item_date=\"2025-07-15T07:00:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":108719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[705,322],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/108717"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=108717"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/108717\/revisions"}],"predecessor-version":[{"id":108720,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/108717\/revisions\/108720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/108719"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=108717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=108717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=108717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}