{"id":108890,"date":"2025-08-20T11:23:51","date_gmt":"2025-08-20T15:23:51","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=108890"},"modified":"2025-08-20T11:23:56","modified_gmt":"2025-08-20T15:23:56","slug":"lancien-president-du-cqcd-stephane-drouin-rejoint-leger-qui-cree-une-nouvelle-division-shopper-insights","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lancien-president-du-cqcd-stephane-drouin-rejoint-leger-qui-cree-une-nouvelle-division-shopper-insights\/","title":{"rendered":"L&rsquo;ancien pr\u00e9sident du CQCD St\u00e9phane Drouin rejoint L\u00e9ger qui cr\u00e9e une nouvelle division Shopper Insights"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"545\" height=\"373\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/08\/Stephane-Drouin.jpg\" alt=\"\" class=\"wp-image-108891\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/08\/Stephane-Drouin.jpg 545w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/08\/Stephane-Drouin-300x205.jpg 300w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/figure>\n<\/div>\n<p>18 ao\u00fbt 2025<\/p>\n<p><strong>L\u00e9ger vient d\u2019annoncer la nomination de St\u00e9phane Drouin \u00e0 titre de vice-pr\u00e9sident s\u00e9nior de la nouvelle division\u00a0<em>Shopper Insights<\/em>, dans l\u2019analyse du parcours client et acheteur en magasin.<\/strong><\/p>\n<p>Fort de plus de 30 ans d\u2019exp\u00e9rience dans le secteur du commerce de d\u00e9tail, St\u00e9phane Drouin a accompagn\u00e9 de nombreux d\u00e9taillants et marques dans l\u2019analyse approfondie des comportements, motivations et parcours d\u2019achat des consommateurs.<\/p>\n<p>Il a occup\u00e9 plusieurs postes importants dans l\u2019industrie, notamment en tant que Pr\u00e9sident du Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail (CQCD), et pr\u00e9sident de SVM, une agence de marketing visant les commerces de d\u00e9tail. Il a \u00e9galement jou\u00e9 un r\u00f4le d\u00e9terminant dans la valorisation de l\u2019achat local durant la pand\u00e9mie, alors qu\u2019il occupait le poste de vice-pr\u00e9sident, achat qu\u00e9b\u00e9cois et d\u00e9veloppement \u00e9conomique chez Investissement Qu\u00e9bec.<\/p>\n<p>Avec sa nouvelle division&nbsp;<em>Shopper Insights<\/em>, L\u00e9ger renforce davantage son accompagnement aupr\u00e8s des d\u00e9taillants et des marques pour optimiser leurs strat\u00e9gies de marque, leur offre produit et l\u2019exp\u00e9rience en magasin. Cette nouvelle expertise vient bonifier l\u2019offre de L\u00e9ger, telles que les \u00e9tudes WOW et R\u00e9putation, gr\u00e2ce \u00e0 une combinaison unique de donn\u00e9es comportementales, d\u2019analyses avanc\u00e9es et de conseils strat\u00e9giques \u00e0 haute valeur ajout\u00e9e.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>St\u00e9phane est un partenaire de longue date et l\u2019un des meilleurs experts canadiens en\u00a0<em>Shopper Insights<\/em>. Son exp\u00e9rience, jumel\u00e9e aux \u00e9tudes de L\u00e9ger, nous permettra de mieux accompagner les clients dans l\u2019ex\u00e9cution de leur strat\u00e9gie marketing en magasin\u00a0\u00bb, d\u00e9clare Jean-Marc L\u00e9ger, pr\u00e9sident de L\u00e9ger.<\/p>\n<\/blockquote>\n<p>Suite \u00e0 sa nomination, St\u00e9phane Drouin a d\u00e9clar\u00e9 :<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Je suis ravi de rejoindre l&rsquo;\u00e9quipe exceptionnelle de L\u00e9ger pour lancer cette nouvelle division parcours client et acheteur! C&rsquo;est un moment passionnant pour l&rsquo;industrie du commerce de d\u00e9tail. Les consommateurs d&rsquo;aujourd&rsquo;hui naviguent dans un \u00e9cosyst\u00e8me commercial de plus en plus sophistiqu\u00e9, et nos d\u00e9taillants et manufacturiers ont besoin d&rsquo;insights pr\u00e9cis et actionnables pour non seulement suivre le rythme, mais v\u00e9ritablement exceller. Avec une \u00e9quipe talentueuse et passionn\u00e9e \u00e0 mes c\u00f4t\u00e9s, notre nouvelle division sera leur boussole strat\u00e9gique, transformant la complexit\u00e9 du march\u00e9 actuel en opportunit\u00e9s concr\u00e8tes de croissance et de performance.\u00a0\u00bb<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_108890\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  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