{"id":109298,"date":"2025-09-17T08:36:39","date_gmt":"2025-09-17T12:36:39","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=109298"},"modified":"2025-09-17T08:36:48","modified_gmt":"2025-09-17T12:36:48","slug":"le-retour-de-mike-chez-rona-sid-lee-collabore-avec-losm-pour-relancer-la-mikemania","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-retour-de-mike-chez-rona-sid-lee-collabore-avec-losm-pour-relancer-la-mikemania\/","title":{"rendered":"Le retour de Mike chez RONA : Sid Lee collabore avec l\u2019OSM pour relancer la MikeMania"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Mike_Stage-1024x576.jpg\" alt=\"\" class=\"wp-image-109299\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Mike_Stage-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Mike_Stage-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Mike_Stage-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Mike_Stage-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Mike_Stage-1200x675.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Mike_Stage.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>15 septembre 2025<\/p>\n<p><strong>Forts du succ\u00e8s du printemps dernier, RONA et son partenaire cr\u00e9atif Sid Lee annonce le grand retour de\u00a0Mike chez RONA\u00a0! La saison d\u00e9bute avec une collaboration entre l\u2019expert en construction et l\u2019Orchestre symphonique de Montr\u00e9al (OSM). Cette alliance donnera le coup d\u2019envoi \u00e0 la\u00a0MikeMania, qui animera tout l\u2019automne.<\/strong><\/p>\n<p>Apr\u00e8s un succ\u00e8s au printemps dernier, Mike chez RONA est rapidement devenu une ic\u00f4ne de la culture populaire. Inspir\u00e9e par l\u2019impact et l\u2019envergure culturelle des grandes c\u00e9l\u00e9brit\u00e9s, la\u00a0MikeMania\u00a0sortira du cadre publicitaire traditionnel\u202f: partenariats in\u00e9dits, produits d\u00e9riv\u00e9s, apparitions inattendues\u2026 chaque initiative vise \u00e0 entretenir la curiosit\u00e9 et stimuler l\u2019engouement des Qu\u00e9b\u00e9cois\u00b7es.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mike chez RONA 2 - OSM\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/C6zxQkqv1x4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Mike chez RONA incarne ce qu\u2019il y a de plus authentique dans l\u2019ADN de RONA,\u202f\u00bb affirme Catherine Laporte,\u00a0cheffe de la direction num\u00e9rique et marketing\u00a0chez RONA.\u00a0 \u00c0 travers lui, nous c\u00e9l\u00e9brons non seulement notre expertise, mais aussi l\u2019esprit authentique et accessible qui fait notre force. \u00bb<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Pour le retour de Mike chez RONA, on voulait aller compl\u00e8tement ailleurs, que son retour se fasse de mani\u00e8re\u00a0inattendue,\u00a0\u00bb explique David Lambert, directeur de cr\u00e9ation chez Sid Lee. \u00ab L\u2019id\u00e9e de l\u2019OSM s\u2019est impos\u00e9e : quoi de plus grandiose qu\u2019une symphonie pour souligner son grand retour ? La\u00a0MikeMania\u00a0s\u2019installe tout au long de l\u2019automne, avec son lot de surprises et de moments forts. On a tr\u00e8s h\u00e2te de voir comment les Qu\u00e9b\u00e9cois\u00b7es vont r\u00e9agir ! \u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Orchestre2-1024x576.jpg\" alt=\"\" class=\"wp-image-109300\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Orchestre2-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Orchestre2-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Orchestre2-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Orchestre2-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Orchestre2-1200x675.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Orchestre2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<p><strong>CLIENT : RONA<\/strong><\/p>\n<p>Cheffe de la direction num\u00e9rique et marketing : Catherine Laporte<\/p>\n<p>Directrice principale, Marketing de marque : Jacynthe Prince<\/p>\n<p>Chef, Marketing de Marque, Publicit\u00e9s et Marketing d\u2019Influence : Myriam Bernier<\/p>\n<p>Sp\u00e9cialiste Marketing, Marques et Publicit\u00e9s: V\u00e9ronique Legault<\/p>\n<p><strong>AGENCE : Sid Lee<\/strong><\/p>\n<p>Directeur de cr\u00e9ation ex\u00e9cutif: David Allard&nbsp;<\/p>\n<p>Directeur de cr\u00e9ation : David Lambert<\/p>\n<p>Directeurs artistiques : Christian Jomphe<\/p>\n<p>Concepteur-r\u00e9dacteur : Simon Blaqui\u00e8re<\/p>\n<p>Concepteur-r\u00e9dacteur : Olivier Goulet-Lafond<\/p>\n<p>Vice-pr\u00e9sidente service-conseil : Thalie Poulin<\/p>\n<p>Directrice conseil : Val\u00e9rie Roy<\/p>\n<p>Conseill\u00e8re : Gabrielle Cr\u00e9peau-Hubert<\/p>\n<p>Strat\u00e9gie : Jean-Claude M. Kikongi, Nicolas Dumitru<\/p>\n<p>Productrice ex\u00e9cutive : Vanessa Gervais<\/p>\n<p>Productrice : Alexandra Michaud<\/p>\n<p>Producteur post-production : Philippe Tremblay-Perrin<\/p>\n<p>Coordonnatrice de production : Emma Rozenblum<\/p>\n<p>Gestionnaire de contenu : Am\u00e9lie Duplessis-Tellier<\/p>\n<p>Directrice, relations publiques et marketing d\u2019influence : Laetitia Harty<\/p>\n<p>Charg\u00e9e de compte, relations publiques et marketing d&rsquo;influence : \u00c9milie Perreault&nbsp;<\/p>\n<p><strong>Production<\/strong>&nbsp;<\/p>\n<p>Maison de production: Cin\u00e9lande<\/p>\n<p>R\u00e9alisateur: Didier Charette<\/p>\n<p>Productrice ex\u00e9cutive: Sophie G\u00e9rard<\/p>\n<p>Monteur offline : Olivier Guillemette<\/p>\n<p>Montage online et colorim\u00e9trie : Arketype<\/p>\n<p>Production Audio: Circonflexe<\/p>\n<p><strong>M\u00c9DIA : <\/strong>Cossette M\u00e9dia<strong>M\u00c9DIAS SOCIAUX : <\/strong>Substance<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109298\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-retour-de-mike-chez-rona-sid-lee-collabore-avec-losm-pour-relancer-la-mikemania\/\"  data-item_title=\"Le retour de Mike chez RONA : Sid Lee collabore avec l\u2019OSM pour relancer la MikeMania\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Mike_Stage-1024x576.jpg\"  data-item_date=\"2025-09-17T08:36:39-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Forts du succ\u00e8s du printemps dernier, RONA et son partenaire cr\u00e9atif Sid Lee annonce le grand retour de Mike chez RONA ! La saison d\u00e9bute avec une collaboration entre l\u2019expert en construction et l\u2019Orchestre symphonique de Montr\u00e9al (OSM). Cette alliance donnera le coup d\u2019envoi \u00e0 la MikeMania, qui animera tout l\u2019automne.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109298\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-retour-de-mike-chez-rona-sid-lee-collabore-avec-losm-pour-relancer-la-mikemania\/\"  data-item_title=\"Le retour de Mike chez RONA : Sid Lee collabore avec l\u2019OSM pour relancer la MikeMania\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Mike_Stage-1024x576.jpg\"  data-item_date=\"2025-09-17T08:36:39-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":109299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[553,251],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109298"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=109298"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109298\/revisions"}],"predecessor-version":[{"id":109301,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109298\/revisions\/109301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/109299"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=109298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=109298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=109298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}