{"id":109322,"date":"2025-09-17T19:01:34","date_gmt":"2025-09-17T23:01:34","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=109322"},"modified":"2025-09-17T19:01:46","modified_gmt":"2025-09-17T23:01:46","slug":"cossette-et-can-am-celebrent-la-liberte-a-60-ans","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-et-can-am-celebrent-la-liberte-a-60-ans\/","title":{"rendered":"Cossette et Can-Am c\u00e9l\u00e8brent la libert\u00e9 \u00e0 60 ans"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/1-BRP-x-Cossette-Image-den-te\u0302te-2560x1440-1-1024x576.jpeg\" alt=\"\" class=\"wp-image-109323\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/1-BRP-x-Cossette-Image-den-te\u0302te-2560x1440-1-1024x576.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/1-BRP-x-Cossette-Image-den-te\u0302te-2560x1440-1-300x169.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/1-BRP-x-Cossette-Image-den-te\u0302te-2560x1440-1-768x432.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/1-BRP-x-Cossette-Image-den-te\u0302te-2560x1440-1-1536x864.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/1-BRP-x-Cossette-Image-den-te\u0302te-2560x1440-1-2048x1152.jpeg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/1-BRP-x-Cossette-Image-den-te\u0302te-2560x1440-1-1200x675.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>15 septembre 2025<\/p>\n<p><strong>\u00c0 60 ans, il resterait environ 1000 semaines pour profiter de la vie. Can-Am, avec sa gamme de v\u00e9hicules \u00e0 3 roues, transforme ce constat en un appel \u00e0 vivre sans compromis via une nouvelle campagne mondiale assum\u00e9e, sign\u00e9e Cossette.\u00a0<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Cette campagne repose sur une v\u00e9rit\u00e9 simple : un public trop souvent oubli\u00e9 s\u2019appr\u00eate \u00e0 vivre une nouvelle \u00e9tape de sa vie. Et il cherche activement une exp\u00e9rience unique que seul un v\u00e9hicule 3 roues de Can-Am peut lui proposer \u00bb, ajoute David Thomas, Vice-pr\u00e9sident, strat\u00e9gie, chez Cossette.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vivez \u00e0 fond\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/UxIgkQY-288?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vivez \u00e0 fond\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/nvfaI7Vqrho?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Nous parlons ici d\u2019une libert\u00e9 retrouv\u00e9e, d\u2019une nouvelle fa\u00e7on de prendre en main son futur, loin des contraintes du quotidien \u00bb, souligne Elsa Vilarinho, directrice marketing mondial, Can-Am sur route, chez BRP.<\/p>\n<\/blockquote>\n<p>L\u2019initiative c\u00e9l\u00e8bre un moment charni\u00e8re, celui o\u00f9 les d\u00e9cisions ne sont plus dict\u00e9es par les obligations, mais par le d\u00e9sir de libert\u00e9. Selon plusieurs recherches en sant\u00e9 comportementale, notamment recens\u00e9es par la National Library of Medicine, un ph\u00e9nom\u00e8ne clair \u00e9merge : en avan\u00e7ant en \u00e2ge, les gens cherchent \u00e0 vivre plus intens\u00e9ment que jamais.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Live out loud\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/nPIbB_9RkBY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>La campagne est d\u00e9ploy\u00e9e \u00e0 l\u2019\u00e9chelle mondiale depuis le printemps 2025, avec une strat\u00e9gie m\u00e9dia enti\u00e8rement repens\u00e9e pour s&rsquo;ancrer au c\u0153ur des habitudes de vie de la cible. Des formats plus traditionnels comme le magazine, des contenus sociaux qui marquent l\u2019imaginaire et des exp\u00e9riences \u00e9v\u00e9nementielles immersives. Cossette a prioris\u00e9 les points de contacts qui permettent de go\u00fbter \u00e0 la libert\u00e9 Can-Am, avant m\u00eame de prendre la route.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/5+-+BRP+x+Cossette+-+GIF+Cre%CC%81a+-+ENG-413920.gif\" alt=\"BPR 5\"\/><\/figure>\n<p><strong>CR\u00c9DITS&nbsp;<\/strong><\/p>\n<p><strong>Annonceur : Can-Am, une marque de BRP<\/strong><\/p>\n<p>Client\u00b7e\u00b7s : Jos\u00e9e Perreault, Simon Cazelais, Elsa Vilarinho, Marc-Olivier Drouin, Joannie Lance, Emanuelle Carle<\/p>\n<p><strong>Agence : Cossette<\/strong><\/p>\n<p>Cr\u00e9ation : Anne-Claude Ch\u00e9nier, Louis-Philippe Tremblay, Gilles Legault, M\u00e9lanie Delisle, Laurence Oliva, Mitch Duesling, Brendan Murphy, Olivier Fortin.&nbsp;<\/p>\n<p>Strat\u00e9gie : Michel-Alex Lessard, David Thomas, Alexandra Blaison<\/p>\n<p>Produit : Myriam Veilleux, Chlo\u00e9 Drolet, L\u00e9a Ferrez&nbsp;<\/p>\n<p>Production d\u2019agence : Doo Studio<\/p>\n<p><strong>Agence m\u00e9dia : Cossette Media<\/strong><\/p>\n<p>M\u00e9dia : Marc-Antoine Grenier, Caroline Archambault, Ruxandra Rusu, Brendan Podvin, Alexanne Peloquin<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109322\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-et-can-am-celebrent-la-liberte-a-60-ans\/\"  data-item_title=\"Cossette et Can-Am c\u00e9l\u00e8brent la libert\u00e9 \u00e0 60 ans\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/1-BRP-x-Cossette-Image-den-te\u0302te-2560x1440-1-1024x576.jpeg\"  data-item_date=\"2025-09-17T19:01:34-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 60 ans, il resterait environ 1000 semaines pour profiter de la vie. Can-Am, avec sa gamme de v\u00e9hicules \u00e0 3 roues, transforme ce constat en un appel \u00e0 vivre sans compromis via une nouvelle campagne mondiale assum\u00e9e, sign\u00e9e Cossette. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109322\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-et-can-am-celebrent-la-liberte-a-60-ans\/\"  data-item_title=\"Cossette et Can-Am c\u00e9l\u00e8brent la libert\u00e9 \u00e0 60 ans\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/1-BRP-x-Cossette-Image-den-te\u0302te-2560x1440-1-1024x576.jpeg\"  data-item_date=\"2025-09-17T19:01:34-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":109323,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[230],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109322"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=109322"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109322\/revisions"}],"predecessor-version":[{"id":109345,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109322\/revisions\/109345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/109323"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=109322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=109322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=109322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}