{"id":109406,"date":"2025-09-23T10:14:40","date_gmt":"2025-09-23T14:14:40","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=109406"},"modified":"2025-09-23T10:14:50","modified_gmt":"2025-09-23T14:14:50","slug":"metro-fait-confiance-a-pigeon-pour-propulser-la-marque-personnelle","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/metro-fait-confiance-a-pigeon-pour-propulser-la-marque-personnelle\/","title":{"rendered":"METRO fait confiance \u00e0 PIGEON pour propulser la marque Personnelle"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/PigeonXPersonnelle_Rectangle-1024x576.jpg\" alt=\"\" class=\"wp-image-109407\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/PigeonXPersonnelle_Rectangle-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/PigeonXPersonnelle_Rectangle-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/PigeonXPersonnelle_Rectangle-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/PigeonXPersonnelle_Rectangle-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/PigeonXPersonnelle_Rectangle-2048x1152.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/PigeonXPersonnelle_Rectangle-1200x675.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>22 septembre 2025<\/p>\n<p><strong>METRO annonce la s\u00e9lection de PIGEON, agence de strat\u00e9gie de marque, design et communication, comme partenaire pour le d\u00e9veloppement de sa marque sant\u00e9 et mieux-\u00eatre Personnelle, offerte chez Jean Coutu, Brunet, Metro, Food Basics et Super C.<\/strong><\/p>\n<p>\u00c0 l\u2019issue d\u2019un processus d\u2019appel d\u2019offres rigoureux, PIGEON s\u2019est d\u00e9marqu\u00e9e par son expertise en strat\u00e9gie, image de marque, design d\u2019emballage et communication, ainsi que par sa connaissance approfondie du commerce de d\u00e9tail, du secteur sant\u00e9 et mieux-\u00eatre et des marques de grande consommation.<\/p>\n<p>Fond\u00e9e en 1973 par le pharmacien Jean Coutu, Personnelle est reconnue comme la premi\u00e8re marque priv\u00e9e en pharmacie au Qu\u00e9bec. Le mandat confi\u00e9 \u00e0 PIGEON vise \u00e0 assurer sa p\u00e9rennit\u00e9 et son rayonnement, en misant sur une compr\u00e9hension fine des attentes de la client\u00e8le et une approche cr\u00e9ative renouvel\u00e9e.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous cherchions un partenaire hautement strat\u00e9gique et cr\u00e9atif, capable de comprendre nos r\u00e9alit\u00e9s d\u2019affaires et de livrer avec impact. Nous savons que l\u2019\u00e9quipe de PIGEON a une approche strat\u00e9gique de qualit\u00e9, une expertise unique en design et en emballage et une excellente capacit\u00e9 d\u2019ex\u00e9cution \u00bb, souligne Anick Chartrand, directrice Design, Emballage et Gestion de marque chez METRO.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Collaborer \u00e0 l\u2019avenir de Personnelle est une grande fiert\u00e9. D\u00e9j\u00e0 partenaire des marques priv\u00e9es de METRO depuis plusieurs ann\u00e9es, nous sommes ravis d\u2019\u00e9largir cette relation et de renouveler cette confiance mutuelle b\u00e2tie au fil du temps. Notre engagement est clair : continuer \u00e0 innover et \u00e0 cr\u00e9er de la valeur durable pour les marques de Metro et leurs consommateurs \u00bb, d\u00e9clare \u00c9lyse Boulet, pr\u00e9sidente et associ\u00e9e directrice de PIGEON.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109406\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>METRO annonce la s\u00e9lection de PIGEON, agence de strat\u00e9gie de marque, design et communication, comme partenaire pour le d\u00e9veloppement de sa marque sant\u00e9 et mieux-\u00eatre Personnelle, offerte chez Jean Coutu, Brunet, Metro, Food Basics et Super C.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109406\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\" 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