{"id":109410,"date":"2025-09-23T10:28:38","date_gmt":"2025-09-23T14:28:38","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=109410"},"modified":"2025-09-23T10:28:54","modified_gmt":"2025-09-23T14:28:54","slug":"re-max-quebec-rafraichit-sa-marque","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/re-max-quebec-rafraichit-sa-marque\/","title":{"rendered":"RE\/MAX Qu\u00e9bec rafra\u00eechit sa marque"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"568\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Remax-1024x568.jpg\" alt=\"\" class=\"wp-image-109411\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Remax-1024x568.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Remax-300x167.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Remax-768x426.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Remax-1536x853.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Remax-2048x1137.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Remax-1200x666.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>23 septembre 2025<\/p>\n<p><strong>RE\/MAX Qu\u00e9bec d\u00e9ploie la nouvelle identit\u00e9 visuelle du groupe RE\/MAX d\u00e9voil\u00e9e en 2025 et con\u00e7ue par l\u2019agence cr\u00e9ative Camp + King (\u00c9nergizer, Amazon). Le fameux ballon rouge, blanc et bleu est conserv\u00e9, mais il adopte un style plus simple et lumineux, pens\u00e9 pour une meilleure lisibilit\u00e9 sur les plateformes num\u00e9riques. <\/strong><\/p>\n<p>Ce virage\u00a0<em>num\u00e9rique d&rsquo;abord\u00a0<\/em>refl\u00e8te la volont\u00e9 de la banni\u00e8re de rester pertinente dans un march\u00e9 o\u00f9 la majorit\u00e9 des parcours immobiliers commencent en ligne.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A Modern New Look, The Same Trusted Expertise\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/e-MXr_aZmd0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Au-del\u00e0 du symbole, ce rebranding a un impact concret : il transformera l\u2019un des logos les plus visibles dans le paysage immobilier qu\u00e9b\u00e9cois, sur les pancartes, affiches et campagnes, tout en offrant plus de flexibilit\u00e9 cr\u00e9ative aux courtiers. C\u2019est un geste rare dans un secteur o\u00f9 les marques changent tr\u00e8s peu, et qui marque une \u00e9tape cl\u00e9 pour RE\/MAX dans sa strat\u00e9gie pour les 50 prochaines ann\u00e9es.<\/p>\n<p>Cette \u00e9volution s\u2019inscrit dans la continuit\u00e9 : pas de rupture, mais une modernisation qui renforce les valeurs de confiance, de professionnalisme et de force associ\u00e9es \u00e0 la marque depuis plus de 40 ans. Une large majorit\u00e9 de consommateurs reconnaissent d\u2019ailleurs encore imm\u00e9diatement le ballon, preuve de la solidit\u00e9 de l\u2019identit\u00e9.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"433\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/REMAX_logo_quebec-1-1024x433.png\" alt=\"\" class=\"wp-image-109412\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/REMAX_logo_quebec-1-1024x433.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/REMAX_logo_quebec-1-300x127.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/REMAX_logo_quebec-1-768x325.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/REMAX_logo_quebec-1-1536x650.png 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/REMAX_logo_quebec-1-1200x508.png 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/REMAX_logo_quebec-1.png 1915w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109410\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/re-max-quebec-rafraichit-sa-marque\/\"  data-item_title=\"RE\/MAX Qu\u00e9bec rafra\u00eechit sa marque\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Remax-1024x568.jpg\"  data-item_date=\"2025-09-23T10:28:38-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>RE\/MAX Qu\u00e9bec d\u00e9ploie la nouvelle identit\u00e9 visuelle du groupe RE\/MAX d\u00e9voil\u00e9e en 2025 et con\u00e7ue par l\u2019agence cr\u00e9ative Camp + King (\u00c9nergizer, Amazon). Le fameux ballon rouge, blanc et bleu est conserv\u00e9, mais il adopte un style plus simple et lumineux, pens\u00e9 pour une meilleure lisibilit\u00e9 sur les plateformes num\u00e9riques. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109410\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/re-max-quebec-rafraichit-sa-marque\/\"  data-item_title=\"RE\/MAX Qu\u00e9bec rafra\u00eechit sa marque\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/Remax-1024x568.jpg\"  data-item_date=\"2025-09-23T10:28:38-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":109411,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[255],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109410"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=109410"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109410\/revisions"}],"predecessor-version":[{"id":109413,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109410\/revisions\/109413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/109411"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=109410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=109410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=109410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}