{"id":109435,"date":"2025-09-25T10:43:05","date_gmt":"2025-09-25T14:43:05","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=109435"},"modified":"2025-09-25T10:59:33","modified_gmt":"2025-09-25T14:59:33","slug":"k72-repense-limage-de-marque-de-ia-groupe-financier","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/k72-repense-limage-de-marque-de-ia-groupe-financier\/","title":{"rendered":"K72 repense l&rsquo;image de marque de iA Groupe financier"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/image-1024x576.jpg\" alt=\"\" class=\"wp-image-109441\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/image-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/image-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/image-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/image-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/image-1200x675.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/image.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>24 septembre 2025<\/p>\n<p><strong>iA Groupe financier, en collaboration avec l\u2019agence K72, d\u00e9voile sa plateforme modernis\u00e9e et sa nouvelle signature de marque :&nbsp;<em>Prendre les devants<\/em>. Ce lancement est l\u2019aboutissement d\u2019un vaste exercice men\u00e9 \u00e0 travers l\u2019ensemble des lignes d\u2019affaires de l\u2019organisation afin de d\u00e9finir une vision commune encore plus forte et rassembleuse.<\/strong><\/p>\n<p>L\u2019initiative a permis de r\u00e9affirmer, avec clart\u00e9 et aplomb, ce que iA incarne depuis plus de 130 ans : un alli\u00e9 de confiance, d\u00e9termin\u00e9 \u00e0 aller au bout des ambitions de ses clients et de ses conseillers.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Lk7S80PLySw?si=b4bwD3aOt7AwPdcu\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>\u00c0 l\u2019image de son symbole, l\u2019\u00e9l\u00e9phant, iA conjugue solidit\u00e9, bienveillance et ing\u00e9niosit\u00e9 pour rester en avance dans un march\u00e9 hautement concurrentiel. La solide trajectoire de croissance de l\u2019assureur qu\u00e9b\u00e9cois en a fait un chef de file canadien en assurance vie et gestion de patrimoine qui sert d\u00e9sormais 11,6 millions de clients et amorce son expansion nord-am\u00e9ricaine.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Cette actualisation de notre identit\u00e9 de marque n\u2019est pas qu\u2019une question d\u2019image : c\u2019est une fa\u00e7on de renforcer et de faire durer notre relation avec nos clients et conseillers \u00bb, souligne Vincenzo Ciampi, vice-pr\u00e9sident principal, Exp\u00e9rience client globale. \u00ab Notre nouvelle signature est le reflet de notre engagement audacieux envers la croissance et l\u2019innovation. Tr\u00e8s concr\u00e8tement, nos solutions sont l\u00e0 pour r\u00e9pondre aux besoins en constante \u00e9volution de nos clients et les aider \u00e0 r\u00e9ellement prendre les devants. \u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/image-1-1024x576.jpg\" alt=\"\" class=\"wp-image-109442\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/image-1-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/image-1-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/image-1-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/image-1-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/image-1-1200x675.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/image-1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Pour K72, ce mandat strat\u00e9gique et cr\u00e9atif consistait \u00e0 traduire l\u2019id\u00e9al de croissance et d\u2019accompagnement de iA en une expression de marque porteuse d\u2019avenir.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Faire ressortir l\u2019ambition et l\u2019\u00e9lan qui font la force de iA n\u2019aurait pas \u00e9t\u00e9 possible sans une collaboration et une complicit\u00e9 aussi \u00e9troites avec toute leur \u00e9quipe \u00bb, souligne Chantal Gobeil, directrice de la cr\u00e9ation chez K72. \u00ab Le r\u00e9sultat, c\u2019est une identit\u00e9 \u00e0 la fois humaine et en mouvement, qui respecte l\u2019h\u00e9ritage de iA et r\u00e9affirme son engagement \u00e0 transformer les ambitions en actions concr\u00e8tes, chaque jour. \u00bb<\/p>\n<\/blockquote>\n<p>\u00c0 compter du 22 septembre, l\u2019identit\u00e9 actualis\u00e9e sera d\u00e9ploy\u00e9e dans toutes les communications de la marque, notamment sur le site web, les portails client et l\u2019application mobile, ainsi que dans une campagne d\u2019affichage et une vid\u00e9o de lancement.&nbsp;<\/p>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<ul>\n<li>Client : iA Groupe financier<\/li>\n<li>Agence : K72<\/li>\n<li>Agence m\u00e9dias : K72 m\u00e9dia<\/li>\n<li>Maison de production : Septi\u00e8me<\/li>\n<li>R\u00e9alisateur : Alex Nolet<\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109435\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/k72-repense-limage-de-marque-de-ia-groupe-financier\/\"  data-item_title=\"K72 repense l&#039;image de marque de iA Groupe financier\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/image-1024x576.jpg\"  data-item_date=\"2025-09-25T10:43:05-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>iA Groupe financier, en collaboration avec l\u2019agence K72, d\u00e9voile sa plateforme modernis\u00e9e et sa nouvelle signature de marque : Prendre les devants. Ce lancement est l\u2019aboutissement d\u2019un vaste exercice men\u00e9 \u00e0 travers l\u2019ensemble des lignes d\u2019affaires de l\u2019organisation afin de d\u00e9finir une vision commune encore plus forte et rassembleuse.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109435\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/k72-repense-limage-de-marque-de-ia-groupe-financier\/\"  data-item_title=\"K72 repense l&#039;image de marque de iA Groupe financier\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/09\/image-1024x576.jpg\"  data-item_date=\"2025-09-25T10:43:05-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":109441,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[334],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109435"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=109435"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109435\/revisions"}],"predecessor-version":[{"id":109450,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109435\/revisions\/109450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/109441"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=109435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=109435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=109435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}