{"id":109493,"date":"2025-10-01T09:26:03","date_gmt":"2025-10-01T13:26:03","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=109493"},"modified":"2025-10-01T09:26:12","modified_gmt":"2025-10-01T13:26:12","slug":"bdc-et-cossette-mettent-en-marche-la-machine-entrepreneuriale-canadienne","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bdc-et-cossette-mettent-en-marche-la-machine-entrepreneuriale-canadienne\/","title":{"rendered":"BDC et Cossette mettent en marche la machine entrepreneuriale canadienne"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1-BDC-x-Cossette-Image-d-en-te-te-2560x1440-415470-1024x512.jpg\" alt=\"\" class=\"wp-image-109494\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1-BDC-x-Cossette-Image-d-en-te-te-2560x1440-415470-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1-BDC-x-Cossette-Image-d-en-te-te-2560x1440-415470-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1-BDC-x-Cossette-Image-d-en-te-te-2560x1440-415470-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1-BDC-x-Cossette-Image-d-en-te-te-2560x1440-415470-1536x768.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1-BDC-x-Cossette-Image-d-en-te-te-2560x1440-415470-2048x1024.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1-BDC-x-Cossette-Image-d-en-te-te-2560x1440-415470-1200x600.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>29 septembre 2025<\/p>\n<p><strong>Propulser, connecter, acc\u00e9l\u00e9rer : voil\u00e0 l\u2019ambition de la nouvelle campagne nationale de la Banque de d\u00e9veloppement du Canada (BDC), con\u00e7ue par Cossette. Plus qu\u2019une banque, BDC se positionne comme un moteur de croissance pour les entrepreneur\u00b7e\u00b7s canadien\u00b7ne\u00b7s pr\u00eat\u00b7e\u00b7s \u00e0 faire passer leurs affaires \u00e0 la vitesse sup\u00e9rieure.\u00a0<\/strong><\/p>\n<p>La campagne donne vie au discours int\u00e9rieur des chef\u00b7fe\u00b7s d\u2019entreprise, toujours en train d\u2019anticiper leur prochain mouvement. Dans cette dynamique incessante, BDC est un partenaire strat\u00e9gique cl\u00e9, pr\u00eat \u00e0 acc\u00e9l\u00e9rer leur progression.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/we0aMsdDYvQ?si=8YTgGwDVS_ok1f0P\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous avons voulu capter la d\u00e9termination propre aux entrepreneur\u00b7e\u00b7s canadien\u00b7ne\u00b7s, ce moment charni\u00e8re o\u00f9 ils et elles d\u00e9cident d\u2019agir \u00bb, explique Andres Suarez, directeur, gestion de la marque et d\u00e9veloppement de l\u2019audience de BDC. \u00ab Leurs entreprises sont en mouvement constant, pr\u00eates \u00e0 saisir chaque occasion, et c\u2019est pr\u00e9cis\u00e9ment l\u00e0 que BDC intervient : pour soutenir leur \u00e9lan et acc\u00e9l\u00e9rer leur croissance. \u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/2+-+BDC+x+Cossette+-+GIF+rouage-415458.gif\" alt=\"BDC 1\"\/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>C\u2019est une approche audacieuse pour une institution financi\u00e8re \u00bb, ajoute Alexandre Gadoua, vice-pr\u00e9sident, lead cr\u00e9ation chez Cossette. \u00ab \u00c0 la fois po\u00e9tique, avec la repr\u00e9sentation de la m\u00e9canique complexe d\u2019une entreprise, et tr\u00e8s concr\u00e8te, ancr\u00e9e dans l\u2019\u00e9nergie des chef\u00b7fe\u00b7s d\u2019entreprise. \u00bb<\/p>\n<\/blockquote>\n<p>R\u00e9alis\u00e9e par la cin\u00e9aste montr\u00e9alaise Caraz, la campagne illustre avec force le r\u00f4le de BDC comme moteur de la croissance entrepreneuriale et partenaire cl\u00e9 des entreprises canadiennes.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/3+-+BDC+x+Cossette+-+GIF+rouage-415461.gif\" alt=\"BDC 2\"\/><\/figure>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<p><strong>Annonceur : Banque de D\u00e9veloppement du Canada (BDC)<\/strong><\/p>\n<p>Client\u00b7e\u00b7s : Andres Suarez, Benjamin Nantel, Camille Reed Brissonnet, Marine Bourdonnais, Ariane Bissonnette, Nina Zoglami<\/p>\n<p><strong>Agence : Cossette<\/strong><\/p>\n<p>Cr\u00e9ation : Anne-Claude Ch\u00e9nier, Alexandre Gadoua, Marc-Antoine Vall\u00e9e, Rapha\u00ebl C\u00f4t\u00e9,&nbsp; Olivier Fortin, Cl\u00e9ment Ginon, Etienne Chayer, Jessica Fecteau, Andrew Morgan et Laurence Oliva<\/p>\n<p>Strat\u00e9gie : Judikaela Auffr\u00e9dou<\/p>\n<p>Produit : David Legendre, Mathilde Acosta et Kayla McCaig<\/p>\n<p>Production d\u2019agence : Septi\u00e8me<\/p>\n<p>Production : Marie-France Cusson<\/p>\n<p>Production \u00e9lectronique : Septi\u00e8me<\/p>\n<p>Production imprim\u00e9e \/ num\u00e9rique : Natalie Desmeules, Maxime Bluteau et Mario L\u00e9vesque<\/p>\n<p>Linguistique : Nathalie Fournier, Emilie Robertson, Carol-Ann Savick, Fran\u00e7ois Thibault, Chelsey Lam et France Auger<\/p>\n<p><strong>Agence m\u00e9dia : Cossette M\u00e9dia<\/strong><\/p>\n<p>\u00c9quipe de planification : Maude LaRue et Maxime Schont<\/p>\n<p>Activation m\u00e9dia : Isabelle Fournier, \u00c9lodie Dubrulle et Kevin Santer<\/p>\n<p><strong>Maison de production : Denim<\/strong><\/p>\n<p>Producteur ex\u00e9cutif : Alex Auray&nbsp;<\/p>\n<p>R\u00e9alisation : Caraz<\/p>\n<p><strong>Postproduction : Arketype<\/strong><\/p>\n<p><strong>Son &amp; musique originale : Cult Studio<\/strong><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109493\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bdc-et-cossette-mettent-en-marche-la-machine-entrepreneuriale-canadienne\/\"  data-item_title=\"BDC et Cossette mettent en marche la machine entrepreneuriale canadienne\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1-BDC-x-Cossette-Image-d-en-te-te-2560x1440-415470-1024x512.jpg\"  data-item_date=\"2025-10-01T09:26:03-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Propulser, connecter, acc\u00e9l\u00e9rer : voil\u00e0 l\u2019ambition de la nouvelle campagne nationale de la Banque de d\u00e9veloppement du Canada (BDC), con\u00e7ue par Cossette. Plus qu\u2019une banque, BDC se positionne comme un moteur de croissance pour les entrepreneur\u00b7e\u00b7s canadien\u00b7ne\u00b7s pr\u00eat\u00b7e\u00b7s \u00e0 faire passer leurs affaires \u00e0 la vitesse sup\u00e9rieure. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109493\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bdc-et-cossette-mettent-en-marche-la-machine-entrepreneuriale-canadienne\/\"  data-item_title=\"BDC et Cossette mettent en marche la machine entrepreneuriale canadienne\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1-BDC-x-Cossette-Image-d-en-te-te-2560x1440-415470-1024x512.jpg\"  data-item_date=\"2025-10-01T09:26:03-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":109494,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[230],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109493"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=109493"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109493\/revisions"}],"predecessor-version":[{"id":109495,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109493\/revisions\/109495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/109494"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=109493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=109493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=109493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}