{"id":109592,"date":"2025-10-08T16:02:23","date_gmt":"2025-10-08T20:02:23","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=109592"},"modified":"2025-10-08T16:02:32","modified_gmt":"2025-10-08T20:02:32","slug":"cossette-signe-la-nouvelle-campagne-de-metro-sur-les-coulisses-de-la-fraicheur","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-signe-la-nouvelle-campagne-de-metro-sur-les-coulisses-de-la-fraicheur\/","title":{"rendered":"Cossette signe la nouvelle campagne de Metro sur les coulisses de la fra\u00eecheur"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-Metro-x-Cossette-Image-den-te\u0302te-2560-x-1440-1024x576.jpg\" alt=\"\" class=\"wp-image-109593\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-Metro-x-Cossette-Image-den-te\u0302te-2560-x-1440-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-Metro-x-Cossette-Image-den-te\u0302te-2560-x-1440-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-Metro-x-Cossette-Image-den-te\u0302te-2560-x-1440-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-Metro-x-Cossette-Image-den-te\u0302te-2560-x-1440-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-Metro-x-Cossette-Image-den-te\u0302te-2560-x-1440-2048x1152.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-Metro-x-Cossette-Image-den-te\u0302te-2560-x-1440-1200x675.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>8 octobre 2025<\/p>\n<p><strong>Faut pas mettre toutes les \u00e9piceries dans le m\u00eame panier. Dans sa nouvelle campagne sign\u00e9e Cossette, Metro ouvre les portes de ses coulisses et r\u00e9v\u00e8le, avec un clin d&rsquo;\u0153il audacieux, ce qui la distingue : des standards de qualit\u00e9 et de fra\u00eecheur parmi les plus \u00e9lev\u00e9s de l\u2019industrie.<\/strong><\/p>\n<p>\u00c0 travers le regard de \u201cnouveaux\u00b7elles employ\u00e9\u00b7e\u00b7s\u201d en formation, on d\u00e9couvre les efforts rigoureux, et parfois insoup\u00e7onn\u00e9s, d\u00e9ploy\u00e9s chaque jour par les \u00e9quipes de Metro pour atteindre les plus hauts standards de fra\u00eecheur.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/8+-+Metro+x+Cossette+-+OOH+-+1+920+x+1+350-417289.gif\" alt=\"Metro \"\/><\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tous les croissants ne sortent pas du m\u00eame endroit.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/q2rv9giLTRA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Chez Metro, la fra\u00eecheur est une obsession et un combat de tous les jours. Derri\u00e8re les coulisses, rien n\u2019est jamais simple, mais chaque geste compte pour atteindre le meilleur. C\u2019est pourquoi il \u00e9tait essentiel de montrer que toutes les \u00e9piceries ne se ressemblent pas, \u00bb\u00a0 explique Alain Tadros, vice-pr\u00e9sident et chef du marketing et de la strat\u00e9gie num\u00e9rique, METRO inc.<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/vX0eJ6TpDmk?si=GijgQg54b_v_eAsl\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>La campagne adopte le ton d\u2019un faux documentaire : un format l\u00e9ger et assum\u00e9 qui souligne une r\u00e9alit\u00e9 souvent banalis\u00e9e. Dans l\u2019industrie, la fra\u00eecheur est fr\u00e9quemment \u00e9voqu\u00e9e, mais pas toujours appliqu\u00e9e avec la m\u00eame rigueur. Cette approche offre donc une opportunit\u00e9 unique de l\u2019aborder de mani\u00e8re \u00e0 la fois \u00e9ducative et divertissante, m\u00eame si le sujet n\u2019est pas au c\u0153ur des pr\u00e9occupations des consommateurs.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/9+-+Metro+x+Cossette+-+OOH+-+1+920+x+1+350-417292.gif\" alt=\"Metro 9\"\/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>On voulait casser les codes publicitaires habituels de l\u2019\u00e9picerie \u00bb, ajoute Genevi\u00e8ve Duquette, directrice de cr\u00e9ation chez Cossette. \u00ab En utilisant le point de vue des nouveaux\u00b7elles employ\u00e9\u00b7e\u00b7s et en s\u2019inspirant du style documentaire humoristique, on peut mettre en \u00e9vidence, avec une tonalit\u00e9 ludique, les efforts et l\u2019expertise qui distinguent Metro des autres \u00e9piceries. \u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nos fruits et l\u00e9gumes sont s\u00e9lectionn\u00e9s par des humains. Pas des robots.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/C9zg7-fV3rI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>D\u00e9ploy\u00e9e \u00e0 travers le Qu\u00e9bec, la campagne comprend neuf messages t\u00e9l\u00e9, en plus d\u2019une pr\u00e9sence en ligne, \u00e0 la radio, en affichage et sur les r\u00e9seaux sociaux. Metro invite ainsi les consommateur\u00b7trice\u00b7s \u00e0 constater par elles\u00b7eux-m\u00eames pourquoi il ne faut pas mettre toutes les \u00e9piceries dans le m\u00eame panier.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/10+-+Metro+x+Cossette+-+OOH+-+2+126+x+1+114-417295.jpg\" alt=\"Metro 10\"\/><\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nos repas pr\u00e9par\u00e9s sont cuisin\u00e9s ici. Par du vrai monde.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/lRRGXu7l9ok?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ici, les plats sont mijot\u00e9s. Pas livr\u00e9s.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/HPY28BN6Iok?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La fra\u00eecheur, c\u2019est pas un hasard. C&#039;est le crispage!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/bO_xd2BCtYc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<p><strong>Annonceur : Metro<\/strong><\/p>\n<p><strong>Agence : Cossette<\/strong><\/p>\n<p><strong>Cr\u00e9ation : <\/strong>Anne-Claude Ch\u00e9nier, Genevi\u00e8ve Duquette, Vicky Morin, Dominique Audet<\/p>\n<p><strong>Strat\u00e9gie : <\/strong>Michel-Alex Lessard, Daphn\u00e9 Brunelle<\/p>\n<p><strong>Affaires : <\/strong>Jean-Hugo Filion, Rachel Demers, Laurence Campeau<\/p>\n<p><strong>Production d\u2019agence : Septi\u00e8me<\/strong><\/p>\n<p><strong>Production \u00e9lectronique : <\/strong>St\u00e9phanie C\u00f4t\u00e9<\/p>\n<p><strong>Agence m\u00e9dia : <\/strong>Glassroom<\/p>\n<p><strong>Maison de production : <\/strong>00001<\/p>\n<p><strong>R\u00e9alisation : <\/strong>Marc-Olivier Valiquette<\/p>\n<p><strong>Postproduction : <\/strong>Post430<strong>Studio de son : <\/strong>Cult<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109592\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-signe-la-nouvelle-campagne-de-metro-sur-les-coulisses-de-la-fraicheur\/\"  data-item_title=\"Cossette signe la nouvelle campagne de Metro sur les coulisses de la fra\u00eecheur\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-Metro-x-Cossette-Image-den-te\u0302te-2560-x-1440-1024x576.jpg\"  data-item_date=\"2025-10-08T16:02:23-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Faut pas mettre toutes les \u00e9piceries dans le m\u00eame panier. Dans sa nouvelle campagne sign\u00e9e Cossette, Metro ouvre les portes de ses coulisses et r\u00e9v\u00e8le, avec un clin d&rsquo;\u0153il audacieux, ce qui la distingue : des standards de qualit\u00e9 et de fra\u00eecheur parmi les plus \u00e9lev\u00e9s de l\u2019industrie.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109592\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-signe-la-nouvelle-campagne-de-metro-sur-les-coulisses-de-la-fraicheur\/\"  data-item_title=\"Cossette signe la nouvelle campagne de Metro sur les coulisses de la fra\u00eecheur\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-Metro-x-Cossette-Image-den-te\u0302te-2560-x-1440-1024x576.jpg\"  data-item_date=\"2025-10-08T16:02:23-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":109593,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[230],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109592"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=109592"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109592\/revisions"}],"predecessor-version":[{"id":109594,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109592\/revisions\/109594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/109593"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=109592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=109592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=109592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}