{"id":109801,"date":"2025-10-30T07:29:23","date_gmt":"2025-10-30T11:29:23","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=109801"},"modified":"2025-10-30T08:38:55","modified_gmt":"2025-10-30T12:38:55","slug":"cest-toi-le-chef-le-porc-du-quebec-et-cossette-sont-de-retour-pour-vous-inspirer","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cest-toi-le-chef-le-porc-du-quebec-et-cossette-sont-de-retour-pour-vous-inspirer\/","title":{"rendered":"\u00ab C\u2019est toi le chef! \u00bb : Le porc du Qu\u00e9bec et Cossette sont de retour pour vous inspirer"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-EPQ-x-Cossette-Image-den-te\u0302te-2560x1440-1-1024x576.jpeg\" alt=\"\" class=\"wp-image-109812\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-EPQ-x-Cossette-Image-den-te\u0302te-2560x1440-1-1024x576.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-EPQ-x-Cossette-Image-den-te\u0302te-2560x1440-1-300x169.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-EPQ-x-Cossette-Image-den-te\u0302te-2560x1440-1-768x432.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-EPQ-x-Cossette-Image-den-te\u0302te-2560x1440-1-1536x864.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-EPQ-x-Cossette-Image-den-te\u0302te-2560x1440-1-2048x1152.jpeg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-EPQ-x-Cossette-Image-den-te\u0302te-2560x1440-1-1200x675.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>23 octobre 2025<\/p>\n<p><strong>Forts du succ\u00e8s de la campagne de l\u2019automne dernier, Les \u00c9leveurs de porcs du Qu\u00e9bec et Cossette ram\u00e8nent \u00ab Avec le porc du Qu\u00e9bec, c\u2019est toi le chef! \u00bb, une initiative qui c\u00e9l\u00e8bre la cr\u00e9ativit\u00e9 culinaire d\u2019ici et encourage les gens du Qu\u00e9bec \u00e0 cuisiner en toute confiance.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Le porc du Qu\u00e9bec est facile \u00e0 pr\u00e9parer, savoureux, et se marie aussi bien aux saveurs locales qu\u2019aux inspirations venues d\u2019ailleurs. \u00bb affirme Danielle Vaillant, directrice marketing des \u00c9leveurs de porcs du Qu\u00e9bec. \u00ab Avec cette campagne, on veut montrer que cuisiner un bon repas avec du porc, c\u2019est \u00e0 la port\u00e9e de tout le monde. \u00bb<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/C7UG7q-vWvU?si=q8mAZnL4L_lzag-n\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>Le concept repose sur une id\u00e9e simple, mais \u00e9vocatrice : cuisiner du porc du Qu\u00e9bec, c\u2019est d\u00e9couvrir en soi le talent de bien cuisiner. Cette ann\u00e9e, la campagne met en vedette Martin Ricard et St\u00e9phane Neault, un duo qui s\u2019inspire avec humour de Martin Picard et Stefano Fa\u00efta pour explorer tout le potentiel du porc du Qu\u00e9bec en cuisine.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Le succ\u00e8s de l\u2019an dernier rendait cette suite naturelle. \u00bb<em>, <\/em>explique<em> <\/em>Genevi\u00e8ve Duquette, directrice de cr\u00e9ation chez Cossette. \u00ab Il y a tant de chef\u00b7fe\u00b7s d\u2019ici \u00e0 mettre en valeur et autant de fa\u00e7ons de r\u00e9inventer la cuisine du quotidien. \u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/3.a+-+EPQ+x+Cossette+-+OOH+Co%CC%82telette+-+1400x700-420475.jpg\" alt=\"Porc du Qu\u00e9bec 1\"\/><\/figure>\n<p>Du 20 octobre au 14 d\u00e9cembre 2025, la campagne sera d\u00e9ploy\u00e9e partout au Qu\u00e9bec, \u00e0 la t\u00e9l\u00e9vision, en ligne, sur les r\u00e9seaux sociaux et dans les m\u00e9dias imprim\u00e9s, pour redonner aux Qu\u00e9b\u00e9cois\u00b7es le go\u00fbt de mettre le porc au menu.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/5.b+-+EPQ+x+Cossette+-+Image+Filet+-+1400x700-420484.jpg\" alt=\"Porc du Qu\u00e9bec 4\"\/><\/figure>\n<p><strong>CR\u00c9DITS&nbsp;<\/strong><\/p>\n<p><strong>Annonceur : Les \u00c9leveurs de porcs du Qu\u00e9bec<\/strong><\/p>\n<p>Client\u00b7e\u00b7s : Danielle Vaillant, Patricia Gagnon<\/p>\n<p><strong>Agence : Cossette&nbsp;<\/strong><\/p>\n<p>Cr\u00e9ation : Anne-Claude Ch\u00e9nier, Genevi\u00e8ve Duquette, Alexandre Jutras, Fran\u00e7ois-Julien Rainville, Rapha\u00ebl Cot\u00e9<\/p>\n<p>Strat\u00e9gie : R\u00e9mi Charpentier, Nathan Pillot<\/p>\n<p>Produit : Zo\u00e9 B\u00e9land, Justine Ouellet, Charles Foley<\/p>\n<p>Production d\u2019agence (Septi\u00e8me) : \u00c9milie Meunier<\/p>\n<p>Post-production (Septi\u00e8me) : Cyrielle Dumas<\/p>\n<p>Production imprim\u00e9e (Septi\u00e8me) : Marie-\u00c8ve Thibodeau, Laurent Trudel<\/p>\n<p><strong>Agence m\u00e9dia : Cossette m\u00e9dia&nbsp;<\/strong><\/p>\n<p>Martin Soubeyran, Genevi\u00e8ve Marchand, Karine Grenier<\/p>\n<p><strong>Maison de production : Les Enfants<\/strong><\/p>\n<p>R\u00e9alisation : Maxime Giroux<\/p>\n<p>Production : C\u00e9line Ceilier<\/p>\n<p>Studio de son : Lamajeure \u2013 Jean-Michel Blanchette<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109801\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cest-toi-le-chef-le-porc-du-quebec-et-cossette-sont-de-retour-pour-vous-inspirer\/\"  data-item_title=\"\u00ab C\u2019est toi le chef! \u00bb : Le porc du Qu\u00e9bec et Cossette sont de retour pour vous inspirer\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-EPQ-x-Cossette-Image-den-te\u0302te-2560x1440-1-1024x576.jpeg\"  data-item_date=\"2025-10-30T07:29:23-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Forts du succ\u00e8s de la campagne de l\u2019automne dernier, Les \u00c9leveurs de porcs du Qu\u00e9bec et Cossette ram\u00e8nent \u00ab Avec le porc du Qu\u00e9bec, c\u2019est toi le chef! \u00bb, une initiative qui c\u00e9l\u00e8bre la cr\u00e9ativit\u00e9 culinaire d\u2019ici et encourage les gens du Qu\u00e9bec \u00e0 cuisiner en toute confiance.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109801\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cest-toi-le-chef-le-porc-du-quebec-et-cossette-sont-de-retour-pour-vous-inspirer\/\"  data-item_title=\"\u00ab C\u2019est toi le chef! \u00bb : Le porc du Qu\u00e9bec et Cossette sont de retour pour vous inspirer\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/10\/1.a-EPQ-x-Cossette-Image-den-te\u0302te-2560x1440-1-1024x576.jpeg\"  data-item_date=\"2025-10-30T07:29:23-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":109812,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,230],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109801"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=109801"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109801\/revisions"}],"predecessor-version":[{"id":109832,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109801\/revisions\/109832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/109812"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=109801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=109801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=109801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}