{"id":109959,"date":"2025-11-10T07:43:00","date_gmt":"2025-11-10T12:43:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=109959"},"modified":"2025-11-12T08:30:08","modified_gmt":"2025-11-12T13:30:08","slug":"lamf-et-cossette-chantent-les-bienfaits-de-sinteresser-a-ses-finances","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lamf-et-cossette-chantent-les-bienfaits-de-sinteresser-a-ses-finances\/","title":{"rendered":"L\u2019AMF et Cossette chantent les bienfaits de s\u2019int\u00e9resser \u00e0 ses finances"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/AMF-1024x576.jpg\" alt=\"\" class=\"wp-image-109968\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/AMF-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/AMF-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/AMF-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/AMF-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/AMF-2048x1152.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/AMF-1200x675.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>10 novembre 2025<\/p>\n<p><strong>Et si parler d\u2019argent devenait aussi naturel que fredonner un air familier? Avec Cossette, l&rsquo;Autorit\u00e9 des march\u00e9s financiers (AMF) lance une initiative qui invite les Qu\u00e9b\u00e9cois\u00b7es \u00e0 faire un premier pas pour s&rsquo;int\u00e9resser \u00e0 leurs finances.<\/strong><\/p>\n<p>En collaboration avec Cossette, L\u2019AMF propose une chanson originale, empreinte d\u2019humour et de bienveillance. En se d\u00e9tournant des approches moralisatrices, l\u2019initiative mise sur l\u2019\u00e9motion pour raviver l\u2019int\u00e9r\u00eat du public envers sa sant\u00e9 financi\u00e8re.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>On le sait : les gens pr\u00e9f\u00e8rent remettre \u00e0 plus tard la gestion de leurs finances. On veut leur rappeler qu\u2019en prendre soin, c\u2019est dans leur int\u00e9r\u00eat \u00bb, explique Richard Rochette-Villeneuve, directeur de cr\u00e9ation chez Cossette. \u00ab Une chanson, c\u2019est une fa\u00e7on inattendue mais puissante de faire parler d\u2019argent sans g\u00eane. \u00bb<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/zymvyZtiPQs?si=lSZzZjKUI_qmfURY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Diffus\u00e9e du 3 au 30 novembre \u00e0 la t\u00e9l\u00e9vision, sur YouTube, sur les plateformes num\u00e9riques et sur les r\u00e9seaux sociaux, la campagne rappelle une v\u00e9rit\u00e9 simple : la finance n\u2019a pas besoin d\u2019\u00eatre intimidante.<\/p>\n<p><strong>CR\u00c9DITS<\/strong><\/p>\n<p><strong>Annonceur : Autorit\u00e9 des march\u00e9s financiers<\/strong><\/p>\n<p>Client\u00b7e\u00b7s : Nathalie Hamel, Sophie Garon, Julie Tremblay, Kim Lachapelle et Antoine B\u00e9dard<\/p>\n<p><strong>Agence : Cossette<\/strong><\/p>\n<p>Vice-pr\u00e9sidence cr\u00e9ation : Richard Rochette-Villeneuve<\/p>\n<p>Conception-r\u00e9daction : Zo\u00e9 Forest Paradis<\/p>\n<p>Direction artistique : Jasmin Brochu&nbsp;<\/p>\n<p>Produit : L\u00e9a Breton&nbsp;<\/p>\n<p>Strat\u00e9gie : Marie Vaillancourt&nbsp;<\/p>\n<p><strong>Production d\u2019agence : Septi\u00e8me \u2013 Joannie Roy&nbsp;<\/strong><\/p>\n<p><strong>Agence m\u00e9dia : Cossette M\u00e9dia&nbsp;<\/strong><\/p>\n<p><strong>Maison de production : Nova Film&nbsp;<\/strong><\/p>\n<p>R\u00e9alisation : Fran\u00e7ois Lallier&nbsp;<\/p>\n<p>Production : Dominik Beaulieu et Anna Charbonney&nbsp;<\/p>\n<p>Monteur: Jason Arbour, Studio \u00c9l\u00e9ment<\/p>\n<p>Coloriste: Eric Denis, Studio \u00c9l\u00e9ment<\/p>\n<p>VFX:&nbsp; Louis-Philippe Gagn\u00e9 Nova Film et MAZ<\/p>\n<p>Motion: Yanick Maheux Nova Film<\/p>\n<p>Autrice-compositrice musicale : Zo\u00e9 Forest Paradis<\/p>\n<p>Production musicale et instrumentation : Circonflex<\/p>\n<p>Habillage et mix sonore : Circonflex<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109959\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lamf-et-cossette-chantent-les-bienfaits-de-sinteresser-a-ses-finances\/\"  data-item_title=\"L\u2019AMF et Cossette chantent les bienfaits de s\u2019int\u00e9resser \u00e0 ses finances\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/AMF-1024x576.jpg\"  data-item_date=\"2025-11-10T07:43:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Et si parler d\u2019argent devenait aussi naturel que fredonner un air familier? Avec Cossette, l&rsquo;Autorit\u00e9 des march\u00e9s financiers (AMF) lance une initiative qui invite les Qu\u00e9b\u00e9cois\u00b7es \u00e0 faire un premier pas pour s&rsquo;int\u00e9resser \u00e0 leurs finances.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_109959\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lamf-et-cossette-chantent-les-bienfaits-de-sinteresser-a-ses-finances\/\"  data-item_title=\"L\u2019AMF et Cossette chantent les bienfaits de s\u2019int\u00e9resser \u00e0 ses finances\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/AMF-1024x576.jpg\"  data-item_date=\"2025-11-10T07:43:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":109968,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,230],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109959"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=109959"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109959\/revisions"}],"predecessor-version":[{"id":109969,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/109959\/revisions\/109969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/109968"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=109959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=109959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=109959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}