{"id":110019,"date":"2025-11-19T15:00:38","date_gmt":"2025-11-19T20:00:38","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=110019"},"modified":"2025-11-19T15:00:46","modified_gmt":"2025-11-19T20:00:46","slug":"vous-meritez-plus-lagence-bleuoutremer-signe-la-nouvelle-campagne-de-lobbyisme-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/vous-meritez-plus-lagence-bleuoutremer-signe-la-nouvelle-campagne-de-lobbyisme-quebec\/","title":{"rendered":"\u00ab Vous m\u00e9ritez plus \u00bb :  L\u2019agence Bleuoutremer signe la nouvelle campagne de Lobbyisme Qu\u00e9bec"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"716\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Lobbyisme-Quebec_Visuel3-1024x716.jpg\" alt=\"\" class=\"wp-image-110028\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Lobbyisme-Quebec_Visuel3-1024x716.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Lobbyisme-Quebec_Visuel3-300x210.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Lobbyisme-Quebec_Visuel3-768x537.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Lobbyisme-Quebec_Visuel3-1536x1074.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Lobbyisme-Quebec_Visuel3-1200x839.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Lobbyisme-Quebec_Visuel3.jpg 1785w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>18 novembre 2025<\/p>\n<p><strong>Lobbyisme Qu\u00e9bec, en collaboration avec l\u2019agence Bleuoutremer, lance sa nouvelle campagne \u00ab Vous m\u00e9ritez plus \u00bb. Elle vise \u00e0 conscientiser le public quant \u00e0 son droit \u00e0 la transparence des activit\u00e9s de lobbyisme et \u00e0 promouvoir l\u2019importance de mettre \u00e0 jour la loi qui encadre les communications d\u2019influence au Qu\u00e9bec.<\/strong><\/p>\n<p>Face \u00e0 une loi inchang\u00e9e depuis son adoption en 2002, cette campagne d\u00e9nonce les failles de l\u2019encadrement du lobbyisme au Qu\u00e9bec et avance des solutions concr\u00e8tes pour garantir aux citoyens l\u2019acc\u00e8s \u00e0 une information pr\u00e9cise sur les influences qui fa\u00e7onnent les d\u00e9cisions publiques.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/xC5tLx_P1ns?si=mxuVAGP3JcftrNHj\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Il \u00e9tait essentiel pour nous de remettre le citoyen au c\u0153ur du droit \u00e0 la transparence. Il \u00e9tait donc n\u00e9cessaire de revenir \u00e0 la base, d\u2019expliquer de fa\u00e7on limpide et tangible ce que signifie ce droit, pour qu\u2019ils se l\u2019approprient et veuillent le prot\u00e9ger. \u00bb, souligne Marie-Claude Bernard, directrice des affaires publiques et des communications \u00e0 Lobbyisme Qu\u00e9bec.<\/p>\n<\/blockquote>\n<p>Avec cette campagne, Lobbyisme Qu\u00e9bec souhaite renforcer son impact en r\u00e9affirmant son message dans les environnements d\u2019affaires publiques.<\/p>\n<p>Depuis le 9 novembre, la campagne multiplateforme se d\u00e9ploie dans divers m\u00e9dias : t\u00e9l\u00e9vision, radio, balados, m\u00e9dias num\u00e9riques. Des messages t\u00e9l\u00e9vis\u00e9s de 15 secondes sont diffus\u00e9s dans des \u00e9missions phares comme Tout le monde en parle et Les Mordus de politique sur ICI RDI, tandis que la radio rejoindra les auditeurs des grands centres urbains \u00e0 travers des \u00e9missions d\u2019opinion, telles que La Commission et Trudeau-Landry sur le 98.5 FM.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Lobbyisme-Quebec_Visuel1-1024x768.jpg\" alt=\"\" class=\"wp-image-110029\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Lobbyisme-Quebec_Visuel1-1024x768.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Lobbyisme-Quebec_Visuel1-300x225.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Lobbyisme-Quebec_Visuel1-768x576.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Lobbyisme-Quebec_Visuel1-1536x1153.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Lobbyisme-Quebec_Visuel1-2048x1537.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Lobbyisme-Quebec_Visuel1-1200x901.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>De leur c\u00f4t\u00e9, les balados d\u2019actualit\u00e9s permettront de maintenir un lien avec un public engag\u00e9. Cette pr\u00e9sence sera renforc\u00e9e par des placements sur les sites d\u2019actualit\u00e9, les m\u00e9dias sociaux, l\u2019affichage ext\u00e9rieur dans les abribus et sur les autobus, en plus de la cr\u00e9ation d\u2019un <a href=\"http:\/\/www.vousmeritezplus.com\" data-type=\"URL\" data-id=\"www.vousmeritezplus.com\">microsite<\/a>.<\/p>\n<p>Cette campagne s\u2019inscrit dans une d\u00e9marche plus large men\u00e9e par Lobbyisme Qu\u00e9bec pour renforcer l\u2019\u00e9thique et l\u2019int\u00e9grit\u00e9, fondements d\u2019une saine d\u00e9mocratie, au c\u0153ur de nos institutions publiques.<\/p>\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<p>Client : Lobbyisme Qu\u00e9bec<br \/>Agence : Bleuoutremer<br \/>Direction conseil : Yves Perreault<br \/>Direction de cr\u00e9ation et artistique : Jean-Philippe Castonguay<br \/>Conception-r\u00e9daction : Jennifer Goldberg<br \/>Design Web : Elisabeth Thomassin Demers<br \/>Production Web : Eva-Maude Lemonde-Marzell<br \/>Strat\u00e9gie m\u00e9dia : Yvon Gosselin<br \/>Animation graphique : Steven Ouellet<br \/>Gestion de projet : Marie-Claude Quenneville<br \/>Studio de son : Studio Expression<br \/>Enregistrement et mix final : Martin Hudon<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110019\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/vous-meritez-plus-lagence-bleuoutremer-signe-la-nouvelle-campagne-de-lobbyisme-quebec\/\"  data-item_title=\"\u00ab Vous m\u00e9ritez plus \u00bb : L\u2019agence Bleuoutremer signe la nouvelle campagne de Lobbyisme Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Lobbyisme-Quebec_Visuel1-1024x768.jpg\"  data-item_date=\"2025-11-19T15:00:38-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lobbyisme Qu\u00e9bec, en collaboration avec l\u2019agence Bleuoutremer, lance sa nouvelle campagne \u00ab Vous m\u00e9ritez plus \u00bb. Elle vise \u00e0 conscientiser le public quant \u00e0 son droit \u00e0 la transparence des activit\u00e9s de lobbyisme et \u00e0 promouvoir l\u2019importance de mettre \u00e0 jour la loi qui encadre les communications d\u2019influence au Qu\u00e9bec.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110019\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/vous-meritez-plus-lagence-bleuoutremer-signe-la-nouvelle-campagne-de-lobbyisme-quebec\/\"  data-item_title=\"\u00ab Vous m\u00e9ritez plus \u00bb : L\u2019agence Bleuoutremer signe la nouvelle campagne de Lobbyisme Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Lobbyisme-Quebec_Visuel1-1024x768.jpg\"  data-item_date=\"2025-11-19T15:00:38-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":110029,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110019"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=110019"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110019\/revisions"}],"predecessor-version":[{"id":110030,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110019\/revisions\/110030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/110029"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=110019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=110019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=110019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}