{"id":110089,"date":"2025-11-21T11:34:00","date_gmt":"2025-11-21T16:34:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=110089"},"modified":"2025-11-25T12:02:29","modified_gmt":"2025-11-25T17:02:29","slug":"adviso-laureate-de-lai-agency-of-the-year-aux-google-search-honours-awards","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/adviso-laureate-de-lai-agency-of-the-year-aux-google-search-honours-awards\/","title":{"rendered":"adviso laur\u00e9ate de l&rsquo;AI Agency of the Year aux Google Search Honours Awards"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Adviso-Google-1024x683.jpg\" alt=\"\" class=\"wp-image-110096\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Adviso-Google-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Adviso-Google-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Adviso-Google-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Adviso-Google-1536x1024.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Adviso-Google-2048x1365.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Adviso-Google-272x182.jpg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Adviso-Google-1200x800.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>De gauche \u00e0 droite,\u00a0Elizabeth Henry, cheffe de la direction et associ\u00e9e,\u00a0Lucas Delanne, directeur m\u00e9dia,\u00a0Jessica Verville, strat\u00e8ge m\u00e9dia senior,\u00a0Jean-Christophe Mauss,\u00a0consultant en intelligence marketing, responsable produits IA,\u00a0Nicolas Villeneuve, directeur m\u00e9dia, associ\u00e9 et\u00a0Jean-Fran\u00e7ois Chevalier, chef de pratique \u2013 Search<br \/><\/figcaption><\/figure>\n<p>20 novembre 2025<\/p>\n<p><strong>adviso\u00a0a \u00e9t\u00e9 nomm\u00e9e\u00a0AI Agency of the Year\u00a0lors de la troisi\u00e8me \u00e9dition annuelle des\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/mediaincanada.com\/2025\/11\/17\/drum-roll-please-meet-the-2025-google-search-honours-awards-winners\/\" target=\"_blank\">Google Search Honours Awards<\/a>, tenue le 13 novembre dernier \u00e0 Toronto. Il s\u2019agit de la plus haute distinction en mati\u00e8re d\u2019innovation en intelligence artificielle d\u00e9cern\u00e9e par Google Canada.<\/strong><\/p>\n<p>Chez adviso, l\u2019int\u00e9gration de l\u2019IA se traduit par une transformation compl\u00e8te du marketing de performance :<\/p>\n<ul>\n<li><strong>Mod\u00e8les pr\u00e9dictifs de profits et d\u2019attrition<\/strong>&nbsp;: pour une croissance rentable et anticip\u00e9e.<\/li>\n<li><strong>Hyperpersonnalisation locale<\/strong>&nbsp;: des campagnes adapt\u00e9es \u00e0 chaque march\u00e9, aliment\u00e9es par des donn\u00e9es en temps r\u00e9el et par des mod\u00e8les d\u2019IA.<\/li>\n<li><strong>Marketing Mix Modeling dop\u00e9 \u00e0 l\u2019IA<\/strong>&nbsp;: s\u00e9lection des meilleurs mod\u00e8les et mesure pr\u00e9cise de l\u2019impact de chaque canal pour optimiser les investissements.<\/li>\n<li><strong>Agents IA<\/strong>&nbsp;: des syst\u00e8mes qui acc\u00e9l\u00e8rent l\u2019acc\u00e8s aux perspectives (<em>insights<\/em>) et optimisent les campagnes de fa\u00e7on continue.<\/li>\n<\/ul>\n<p>adviso ne se contente pas de parler d\u2019IA : l\u2019entreprise l\u2019op\u00e9rationnalise. Gr\u00e2ce \u00e0 son comit\u00e9 IA, \u00e0 ses \u00e9quipes de R&amp;D et \u00e0 ses syst\u00e8mes propri\u00e9taires, elle augmente la performance de ses clients tout en contribuant activement \u00e0 faire \u00e9voluer les standards de l\u2019industrie.<\/p>\n<p>Les&nbsp;Google Search Honours Awards&nbsp;r\u00e9unissent les esprits les plus innovants du marketing de performance au Canada et r\u00e9compensent les organisations qui repoussent les limites de l\u2019intelligence artificielle. Dans la cat\u00e9gorie tr\u00e8s attendue des&nbsp;AI Top Honours, adviso a \u00e9t\u00e9 nomm\u00e9e&nbsp;Agence IA de l\u2019ann\u00e9e&nbsp;pour avoir propos\u00e9 des solutions uniques et permis une croissance rentable \u00e0 de nombreux clients en int\u00e9grant l\u2019IA de mani\u00e8re syst\u00e9mique, de la mesure \u00e0 l\u2019activation.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>La reconnaissance d&rsquo;Adviso en tant que\u00a0<em>AI Agency of the Year<\/em>\u00a0refl\u00e8te la transformation remarquable qu&rsquo;elle a men\u00e9e au cours de l&rsquo;ann\u00e9e \u00e9coul\u00e9e. Son orientation vers des mesures marketing ax\u00e9es sur le profit, sa capacit\u00e9 \u00e0 cr\u00e9er des outils et des \u00e9quipes IA personnalis\u00e9s, ainsi que sa mise en \u0153uvre de campagnes hyperlocales et profond\u00e9ment personnalis\u00e9es ont eu un impact commercial r\u00e9el et \u00e9volutif pour ses clients. Revoir l&rsquo;\u00e9quipe 12 mois apr\u00e8s sa premi\u00e8re s\u00e9lection pour les Google Search Honours, d\u00e9sormais laur\u00e9ate dans la cat\u00e9gorie tr\u00e8s attendue des\u00a0<em>AI Top Honours<\/em>, a \u00e9t\u00e9 une v\u00e9ritable source d&rsquo;inspiration. Cette r\u00e9ussite est le r\u00e9sultat direct d&rsquo;une \u00e9quipe talentueuse, d&rsquo;un engagement sans faille envers les r\u00e9sultats des clients et d&rsquo;une flexibilit\u00e9 impressionnante dans la mani\u00e8re dont elle aborde chaque d\u00e9fi. F\u00e9licitations \u00e0 toute l&rsquo;\u00e9quipe d&rsquo;Adviso. Vous m\u00e9ritez cette distinction, et le secteur en prend bonne note. \u00bb d\u00e9clare Miles Savage, directeur de l&rsquo;agence, Google Canada<\/p>\n<\/blockquote>\n<p>L\u2019obtention du prix&nbsp;<em>AI Agency of the Year<\/em>&nbsp;aux&nbsp;Google Search Honours Awards&nbsp;marque un moment charni\u00e8re pour&nbsp;adviso. Dans un contexte o\u00f9 le Canada cherche \u00e0 rattraper un important retard de productivit\u00e9 \u2014 un d\u00e9fi r\u00e9cemment mis en lumi\u00e8re par le premier ministre Marc Carney, qui \u00e9voquait notamment le manque d\u2019investissements, la lourdeur r\u00e9glementaire et un cadre fiscal perfectible \u2014 cette reconnaissance prend tout son sens.<\/p>\n<p>Alors que l\u2019industrie du marketing vit une transformation rapide port\u00e9e par l\u2019intelligence artificielle, ce prix confirme la place d\u2019adviso parmi les organisations qui ouvrent la voie. Comme il existe encore tr\u00e8s peu de distinctions v\u00e9ritablement ax\u00e9es sur l\u2019IA dans ce secteur, recevoir l\u2019un des premiers sceaux de cr\u00e9dibilit\u00e9 de cette envergure, sign\u00e9 par Google \u2014 un leader historique de l\u2019IA appliqu\u00e9e au marketing et aux affaires \u2014 repr\u00e9sente un signal fort. Cette reconnaissance vient saluer le travail rigoureux des \u00e9quipes, l\u2019innovation constante et l\u2019engagement \u00e0 aider les organisations d\u2019ici \u00e0 tirer pleinement parti des technologies qui fa\u00e7onneront leur croissance.<\/p>\n<p>Cette distinction refl\u00e8te \u00e9galement une approche profond\u00e9ment ancr\u00e9e dans l\u2019obtention de r\u00e9sultats concrets pour les clients. adviso a investi dans des mod\u00e8les, des outils et des \u00e9quipes capables d\u2019op\u00e9rationnaliser l\u2019IA dans toutes les facettes du marketing de performance. Sa capacit\u00e9 \u00e0 traduire la complexit\u00e9 technologique en d\u00e9cisions d\u2019affaires simples, profitables et mesurables constitue un \u00e9l\u00e9ment diff\u00e9renciateur. Le prix confirme que la combinaison d\u2019une rigueur analytique, d\u2019une innovation appliqu\u00e9e et d\u2019une collaboration \u00e9troite avec les clients peut g\u00e9n\u00e9rer une croissance durable.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110089\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/adviso-laureate-de-lai-agency-of-the-year-aux-google-search-honours-awards\/\"  data-item_title=\"adviso laur\u00e9ate de l&#039;AI Agency of the Year aux Google Search Honours Awards\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Adviso-Google-1024x683.jpg\"  data-item_date=\"2025-11-21T11:34:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>adviso a \u00e9t\u00e9 nomm\u00e9e AI Agency of the Year lors de la troisi\u00e8me \u00e9dition annuelle des Google Search Honours Awards, tenue le 13 novembre dernier \u00e0 Toronto. Il s\u2019agit de la plus haute distinction en mati\u00e8re d\u2019innovation en intelligence artificielle d\u00e9cern\u00e9e par Google Canada.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110089\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/adviso-laureate-de-lai-agency-of-the-year-aux-google-search-honours-awards\/\"  data-item_title=\"adviso laur\u00e9ate de l&#039;AI Agency of the Year aux Google Search Honours Awards\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/11\/Adviso-Google-1024x683.jpg\"  data-item_date=\"2025-11-21T11:34:00-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":110096,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[273],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110089"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=110089"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110089\/revisions"}],"predecessor-version":[{"id":110097,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110089\/revisions\/110097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/110096"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=110089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=110089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=110089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}