{"id":110305,"date":"2025-12-11T08:42:46","date_gmt":"2025-12-11T13:42:46","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=110305"},"modified":"2025-12-11T11:03:05","modified_gmt":"2025-12-11T16:03:05","slug":"reservoir-signe-la-nouvelle-campagne-de-lunion-quebecoise-des-microdistilleries-uqmd","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/reservoir-signe-la-nouvelle-campagne-de-lunion-quebecoise-des-microdistilleries-uqmd\/","title":{"rendered":"R\u00e9servoir signe la nouvelle campagne de l\u2019Union qu\u00e9b\u00e9coise des microdistilleries (UQMD)"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"511\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/UQMD-Image-GIN-1024x511.jpg\" alt=\"\" class=\"wp-image-110313\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/UQMD-Image-GIN-1024x511.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/UQMD-Image-GIN-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/UQMD-Image-GIN-768x383.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/UQMD-Image-GIN-1536x767.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/UQMD-Image-GIN-2048x1023.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/UQMD-Image-GIN-1200x599.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>10 d\u00e9cembre 2025<\/p>\n<p><strong>R\u00e9servoir a con\u00e7u une campagne pour l\u2019Union qu\u00e9b\u00e9coise des microdistilleries (UQMD) qui met en lumi\u00e8re la qualit\u00e9 et le travail des artisans derri\u00e8re les spiritueux d\u2019ici.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Les spiritueux qu\u00e9b\u00e9cois n\u2019ont plus \u00e0 d\u00e9montrer leur qualit\u00e9, mais la bataille pour l\u2019espace en tablette et celui dans l\u2019esprit des consommateurs demeure un d\u00e9fi important. Nous devons rivaliser avec des marques internationales, aux budgets imposants. Nous devons donc faire preuve d\u2019originalit\u00e9 dans nos communications pour nous d\u00e9marquer et continuer de gagner en notori\u00e9t\u00e9 \u00bb, affirme Paul Goulet, directeur g\u00e9n\u00e9ral de l\u2019UQMD.<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/BCeablm7So4?si=u969vGlr6xcFaCMZ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Les spiritueux qu\u00e9b\u00e9cois sont fortement caract\u00e9ris\u00e9s par le talent, la passion et la personnalit\u00e9 de ceux qui les produisent. Nous avons voulu souligner ces qualit\u00e9s et le succ\u00e8s des produits d\u2019ici en misant sur la popularit\u00e9 des cocktails, empruntant du m\u00eame coup aux codes de la mixologie. Le langage est de chez nous, d\u00e9montrant que ces spiritueux sont fortement impr\u00e9gn\u00e9s d\u2019un savoir-faire typiquement qu\u00e9b\u00e9cois \u00bb, ajoute Yves Perreault, directeur de cr\u00e9ation chez R\u00e9servoir.<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ug-VWtVEcjk?si=tgQwiSrwdmA6kgs2\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>La campagne est d\u00e9clin\u00e9e sur les m\u00e9dias sociaux.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Elle sera particuli\u00e8rement visible en d\u00e9cembre, une p\u00e9riode de l\u2019ann\u00e9e o\u00f9 les F\u00eates cr\u00e9ent une forte demande. C\u2019est une opportunit\u00e9 pour nos membres de profiter d\u2019une belle visibilit\u00e9 et de sugg\u00e9rer aux Qu\u00e9b\u00e9cois de penser aux distillateurs d\u2019ici pour leurs emplettes \u00bb, conclut Paul Goulet.<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/EaOnTpsQS0Y?si=sERrPunabxC8_gzc\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<p>Clients : Paul Goulet, directeur g\u00e9n\u00e9ral; Vincent Lambert, secr\u00e9taire g\u00e9n\u00e9ral<br \/>Directeur de cr\u00e9ation : Yves Perreault<br \/>Direction artistique : Ren\u00e9e Hudon<br \/>Production graphique : Sophie Leclerc<br \/>Service-conseil : Tiffanie Nguyen, Simon Boulanger<br \/>Maison de production : Soma<br \/>Producteur ex\u00e9cutif : Michel David<br \/>Directeur de la photographie : Julien David<br \/>M\u00e9dia : Code Marketing<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110305\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  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l\u2019Union qu\u00e9b\u00e9coise des microdistilleries (UQMD) qui met en lumi\u00e8re la qualit\u00e9 et le travail des artisans derri\u00e8re les spiritueux d\u2019ici.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110305\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  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