{"id":110317,"date":"2025-12-11T08:54:38","date_gmt":"2025-12-11T13:54:38","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=110317"},"modified":"2025-12-11T08:54:48","modified_gmt":"2025-12-11T13:54:48","slug":"longue-vie-aux-tannants-la-nouvelle-campagne-de-cossette-pour-la-fondation-de-lhopital-de-montreal-pour-enfants","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/longue-vie-aux-tannants-la-nouvelle-campagne-de-cossette-pour-la-fondation-de-lhopital-de-montreal-pour-enfants\/","title":{"rendered":"Longue vie aux tannants : La nouvelle campagne de Cossette pour la Fondation de l\u2019H\u00f4pital de Montr\u00e9al pour enfants"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/1.a-Fondation-du-Children-x-Cossette-Image-den-te\u0302te-2650x1440-FR-1024x576.jpeg\" alt=\"\" class=\"wp-image-110318\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/1.a-Fondation-du-Children-x-Cossette-Image-den-te\u0302te-2650x1440-FR-1024x576.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/1.a-Fondation-du-Children-x-Cossette-Image-den-te\u0302te-2650x1440-FR-300x169.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/1.a-Fondation-du-Children-x-Cossette-Image-den-te\u0302te-2650x1440-FR-768x432.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/1.a-Fondation-du-Children-x-Cossette-Image-den-te\u0302te-2650x1440-FR-1536x864.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/1.a-Fondation-du-Children-x-Cossette-Image-den-te\u0302te-2650x1440-FR-2048x1152.jpeg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/1.a-Fondation-du-Children-x-Cossette-Image-den-te\u0302te-2650x1440-FR-1200x675.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>4 d\u00e9cembre 2025<\/p>\n<p><strong>Encore une fois cette ann\u00e9e, Cossette pr\u00eate sa voix \u00e0 <a href=\"https:\/\/fondationduchildren.com\/fr\/\">La Fondation de l\u2019H\u00f4pital de Montr\u00e9al pour enfants<\/a> (La Fondation du Children) avec une campagne qui fait du bruit, au sens propre. Son objectif : faire rayonner la Fondation et rappeler \u00e0 quel point chaque don aide \u00e0 repousser les limites de la recherche et des soins p\u00e9diatriques.<\/strong><\/p>\n<p>Un enfant en sant\u00e9, \u00e7a parle fort, \u00e7a rit fort, \u00e7a d\u00e9place de l\u2019air\u2026 et \u00e7a peut aussi \u00eatre un peu (beaucoup) tannant. Et c\u2019est parfait comme \u00e7a. Parce que souvent, le premier signe qu\u2019un enfant ne va pas bien, c\u2019est justement quand il devient calme et que son \u00e9nergie habituelle n\u2019est pas au rendez-vous.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/xusvaAjgcVI?si=fe7kTGUo-zqlxgPH\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Depuis 2018, c\u2019est cette id\u00e9e toute simple, et tr\u00e8s vraie, qui inspire la campagne \u00ab Longue vie aux tannants<strong> <\/strong>\u00bb, en rappelant \u00e0 tous les parents qu\u2019avoir des enfants qui disposent de r\u00e9serves quasi infinies d&rsquo;\u00e9nergie, c\u2019est un v\u00e9ritable cadeau.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/FmZ7PfMoZ_E?si=zqbkIPGsaJMx5ieo\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Les campagnes pr\u00e9c\u00e9dentes montraient l\u2019avant ou le pendant des traitements. Cette fois, on c\u00e9l\u00e8bre <strong>l\u2019apr\u00e8s<\/strong> : celui o\u00f9 l\u2019enfant retrouve son espi\u00e8glerie, son imagination et sa capacit\u00e9 \u00e0 tout chambouler autour de lui. Et pour le dire, Cossette a opt\u00e9 pour une approche irr\u00e9v\u00e9rencieuse, en s&rsquo;excusant\u2026 mais avec le sourire.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/5+-+Fondation+du+Children+x+Cossette+-+OOH+-+Elektro+-+FR-426680.jpg\" alt=\"ima1\"\/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>On a tendance \u00e0 s\u2019excuser quand un enfant est tannant. Cette ann\u00e9e, on retourne le sens du mot \u00ab d\u00e9sol\u00e9 \u00bb pour rappeler que la mission du Children, c\u2019est de remettre des tannants sur pied, au grand bonheur de tout le monde. \u00bb d\u00e9clare Patrick Michaud, Vice-pr\u00e9sident, cr\u00e9ation chez Cossette.<\/p>\n<\/blockquote>\n<p>Positive, color\u00e9e et pleine d\u2019\u00e9nergie, cette campagne apporte un vent de fra\u00eecheur dans le monde des fondations en sant\u00e9. Port\u00e9e par de v\u00e9ritables membres de l\u2019\u00e9quipe soignante du Children, elle fait le choix de l\u2019humour et de\u00a0 l\u2019optimisme, en mettant de l\u2019avant l\u2019impact bien r\u00e9el de leur travail. Le tout rendu possible gr\u00e2ce aux dons, qui transforment la vie des enfants et de leurs proches.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/l1BOb6nmu0U?si=tEsgH4Wy3XXuIi9b\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/6+-+Fondation+du+Children+x+Cossette+-+OOH+-Children%27s+-+Princesse+-+FR-426683.jpg\" alt=\"ima2\"\/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Ce n\u2019est pas tous les jours qu\u2019on a la chance de faire autant de bruit pour une si bonne cause. Et si on peut le raconter aussi fort aujourd\u2019hui, c\u2019est entre autres gr\u00e2ce \u00e0 la solidarit\u00e9 et la g\u00e9n\u00e9rosit\u00e9 de nos partenaires m\u00e9dias d\u2019ici. Gr\u00e2ce \u00e0 eux, on entend les tannant\u00b7e\u00b7s aux quatre coins du Qu\u00e9bec \u00bb ajoute M\u00e9lanie Baillargeon, directrice de groupe chez Cossette M\u00e9dia.\u00a0<\/p>\n<\/blockquote>\n<p>D\u00e9ploy\u00e9e \u00e0 la t\u00e9l\u00e9, \u00e0 la radio (attendez-vous \u00e0 des canulars de tannant\u00b7e\u00b7s sur le r\u00e9seau Rouge de Bell M\u00e9dia d\u2019ici la fin de l\u2019ann\u00e9e), en affichage, en num\u00e9rique et \u00e0 travers divers partenariats m\u00e9dias, la campagne se distingue par son approche cr\u00e9ative multiplateforme.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/7+-+Fondation+du+Children+x+Cossette+-+OOH+-+Raffy+-+FR-426686.jpg\" alt=\"ima3\"\/><\/figure>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/8+-+Fondation+du+Children+x+Cossette+-+OOH+-+Sergent+-+FR-426689.jpg\" alt=\"ima4\"\/><\/figure>\n<p><strong>CR\u00c9DITS<\/strong><\/p>\n<p><strong>Annonceur : <\/strong>La Fondation de l\u2019H\u00f4pital de Montr\u00e9al pour enfants<\/p>\n<p><strong>Client\u00b7e\u00b7s :<\/strong> Ren\u00e9e V\u00e9zina &#8211; pr\u00e9sidente de la Fondation, Kim Fraser &#8211; vice-pr\u00e9sidente, Communication et Marketing, Lucie Pruneau &#8211; directrice, Marketing<\/p>\n<p><strong>Agence : <\/strong>Cossette<\/p>\n<p><strong>Cr\u00e9ation : <\/strong>Anne-Claude Ch\u00e9nier, Patrick Michaud, Fran\u00e7ois-Julien Rainville, Philippe Leblanc<\/p>\n<p><strong>Strat\u00e9gie : <\/strong>Judikaela Auffr\u00e9dou, Robyn Hutman<\/p>\n<p><strong>Produit : <\/strong>Erica Vincelli Themens, Katherine Leftakis<\/p>\n<p><strong>Productrice d\u2019agence : <\/strong>M\u00e9lissa Audette<\/p>\n<p><strong>Maison de production : <\/strong>Gorditos<\/p>\n<p><strong>R\u00e9alisation : <\/strong>Emanuel Hoss-Desmarais<\/p>\n<p><strong>Productrice : <\/strong>Saskia von Lignau<\/p>\n<p><strong>Postproduction : <\/strong>Septi\u00e8me \/ Camille Thibault-Gigu\u00e8re<\/p>\n<p><strong>Monteur offline: <\/strong>J\u00e9r\u00e9mie T. Fournier<\/p>\n<p><strong>Coloriste :<\/strong> Beno\u00eet C\u00f4t\u00e9<\/p>\n<p><strong>Online : <\/strong>Danny Gagn\u00e9<\/p>\n<p><strong>Studio de son : <\/strong>La Majeure<\/p>\n<p><strong>Mixeur:<\/strong> Donevan Adams<\/p>\n<p><strong>Musique : <\/strong>Septi\u00e8me<\/p>\n<p><strong>Productrice imprim\u00e9e : <\/strong>Natalie Gadoua<\/p>\n<p><strong>Production imprim\u00e9e \/ num\u00e9rique : <\/strong>France Laberge, Maxime Bluteau<\/p>\n<p><strong>Linguistique : <\/strong>France Auger, \u00c9milie Robertson<br \/><strong>Agence m\u00e9dia :<\/strong> Cossette M\u00e9dia &#8211; Genevi\u00e8ve Marchand, M\u00e9lanie Baillargeon, Bianca Stella Paccieri, Anne-Sara Cousineau, Rachel Jalton<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110317\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/longue-vie-aux-tannants-la-nouvelle-campagne-de-cossette-pour-la-fondation-de-lhopital-de-montreal-pour-enfants\/\"  data-item_title=\"Longue vie aux tannants : La nouvelle campagne de Cossette pour la Fondation de l\u2019H\u00f4pital de Montr\u00e9al pour enfants\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/1.a-Fondation-du-Children-x-Cossette-Image-den-te\u0302te-2650x1440-FR-1024x576.jpeg\"  data-item_date=\"2025-12-11T08:54:38-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Encore une fois cette ann\u00e9e, Cossette pr\u00eate sa voix \u00e0 La Fondation de l\u2019H\u00f4pital de Montr\u00e9al pour enfants (La Fondation du Children) avec une campagne qui fait du bruit, au sens propre. Son objectif : faire rayonner la Fondation et rappeler \u00e0 quel point chaque don aide \u00e0 repousser les limites de la recherche et des soins p\u00e9diatriques.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110317\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/longue-vie-aux-tannants-la-nouvelle-campagne-de-cossette-pour-la-fondation-de-lhopital-de-montreal-pour-enfants\/\"  data-item_title=\"Longue vie aux tannants : La nouvelle campagne de Cossette pour la Fondation de l\u2019H\u00f4pital de Montr\u00e9al pour enfants\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/1.a-Fondation-du-Children-x-Cossette-Image-den-te\u0302te-2650x1440-FR-1024x576.jpeg\"  data-item_date=\"2025-12-11T08:54:38-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":110318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,230],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110317"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=110317"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110317\/revisions"}],"predecessor-version":[{"id":110319,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110317\/revisions\/110319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/110318"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=110317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=110317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=110317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}