{"id":110358,"date":"2025-12-15T10:01:40","date_gmt":"2025-12-15T15:01:40","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=110358"},"modified":"2025-12-15T10:01:51","modified_gmt":"2025-12-15T15:01:51","slug":"la2c-devoile-le-nouvel-episode-de-son-balado-a2cmieux","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la2c-devoile-le-nouvel-episode-de-son-balado-a2cmieux\/","title":{"rendered":"L&rsquo;A2C d\u00e9voile le nouvel \u00e9pisode de son balado A2CMieux"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"461\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/A2C2025_A2CMieux-siteWeb1400x630-1024x461.jpg\" alt=\"\" class=\"wp-image-110366\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/A2C2025_A2CMieux-siteWeb1400x630-1024x461.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/A2C2025_A2CMieux-siteWeb1400x630-300x135.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/A2C2025_A2CMieux-siteWeb1400x630-768x346.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/A2C2025_A2CMieux-siteWeb1400x630-1536x691.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/A2C2025_A2CMieux-siteWeb1400x630-2048x922.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/A2C2025_A2CMieux-siteWeb1400x630-1200x540.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>11 d\u00e9cembre 2025<\/p>\n<p><strong>L\u2019Association des agences de communication cr\u00e9ative (A2C) vient d&rsquo;annoncer la sortie du 3e \u00e9pisode de sa s\u00e9rie balado <a href=\"https:\/\/a2c.quebec\/evenements-et-formations\/a2cmieux\/\" target=\"_blank\" rel=\"noreferrer noopener\">A2CMieux<\/a>, qui explore les grandes transformations de l\u2019industrie de la communication cr\u00e9ative au Qu\u00e9bec.<\/strong><\/p>\n<p>Dans celui-ci, Danielle Pitl, directrice des communications chez Workleap, et Maritchou Plamondon, pr\u00e9sidente, directrice g\u00e9n\u00e9rale et associ\u00e9e chez OPC \u00c9v\u00e9nements, discutent de la place strat\u00e9gique de l\u2019\u00e9v\u00e9nementiel dans les mix marketing d\u2019aujourd\u2019hui.<\/p>\n<p>Les deux expertes parlent notamment de l\u2019int\u00e9gration des \u00e9v\u00e9nements dans les strat\u00e9gies de communication interne pour maximiser l\u2019engagement des \u00e9quipes, de l\u2019importance du parcours participant dans la r\u00e9ussite d\u2019une exp\u00e9rience et de la mani\u00e8re dont l\u2019exp\u00e9rience devient un levier essentiel dans un contexte o\u00f9 la fatigue num\u00e9rique est de plus en plus pr\u00e9sente.<\/p>\n<p>Retour sur les \u00e9pisodes pr\u00e9c\u00e9dents :<\/p>\n<p><strong>\u2022 \u00c9pisode 1 &#8211; Quelle est la place de l\u2019A2C dans la nouvelle cr\u00e9ation de valeur des agences? <\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/5Xpo5matqyg?si=AtbWmtkjdfeOjXhY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>L\u2019\u00e9pisode inaugural r\u00e9unit exceptionnellement Thomas Lecordier, PDG de l\u2019A2C, et St\u00e9phane Mailhiot, pr\u00e9sident du Conseil de l\u2019A2C. Ensemble, ils pr\u00e9sentent la vision renouvel\u00e9e de l\u2019Association et discutent de la mani\u00e8re dont les agences peuvent cr\u00e9er de la valeur \u00e9conomique, sociale et culturelle, tout en r\u00e9inventant leurs relations avec les clients.<\/p>\n<p><strong>\u2022 \u00c9pisode 2 &#8211; Upper funnel vs lower funnel : quelle performance aujourd\u2019hui? <\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Sk0YTmlO_1k?si=D4SxDpWEfzbTU9Fv\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Jacynthe Prince, directrice principale, marque chez RONA, et Laurence Laperri\u00e8re, vice-pr\u00e9sidente adjointe chez Cossette M\u00e9dia, explorent l\u2019\u00e9volution de l\u2019entonnoir de conversion dans un contexte o\u00f9 la performance et l\u2019intelligence artificielle transforment profond\u00e9ment les strat\u00e9gies de communication.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>A2CMieux permet d\u2019offrir des perspectives \u00e9clairantes et actuelles sur les grandes transformations de la communication cr\u00e9ative au Qu\u00e9bec \u00bb, souligne Thomas Lecordier, PDG de l\u2019A2C et animateur du balado.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Chaque \u00e9pisode nous permet de rapprocher agences et marques, de susciter des r\u00e9flexions strat\u00e9giques et de faire \u00e9merger des pistes concr\u00e8tes pour le secteur. \u00bb<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110358\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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