{"id":110359,"date":"2025-12-15T10:06:24","date_gmt":"2025-12-15T15:06:24","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=110359"},"modified":"2025-12-15T10:06:33","modified_gmt":"2025-12-15T15:06:33","slug":"nouvelle-campagne-de-cossette-pour-la-fondation-des-jeunes-de-la-dpj","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/nouvelle-campagne-de-cossette-pour-la-fondation-des-jeunes-de-la-dpj\/","title":{"rendered":"Nouvelle campagne de Cossette pour la Fondation des jeunes de la DPJ"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/1-Fondation-des-jeunes-de-la-DPJ-x-Cossette-Image-den-te\u0302te-2560x1440-1-1024x576.jpg\" alt=\"\" class=\"wp-image-110368\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/1-Fondation-des-jeunes-de-la-DPJ-x-Cossette-Image-den-te\u0302te-2560x1440-1-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/1-Fondation-des-jeunes-de-la-DPJ-x-Cossette-Image-den-te\u0302te-2560x1440-1-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/1-Fondation-des-jeunes-de-la-DPJ-x-Cossette-Image-den-te\u0302te-2560x1440-1-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/1-Fondation-des-jeunes-de-la-DPJ-x-Cossette-Image-den-te\u0302te-2560x1440-1-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/1-Fondation-des-jeunes-de-la-DPJ-x-Cossette-Image-den-te\u0302te-2560x1440-1-2048x1152.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/12\/1-Fondation-des-jeunes-de-la-DPJ-x-Cossette-Image-den-te\u0302te-2560x1440-1-1200x675.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>11 d\u00e9cembre 2025<\/p>\n<p><strong>La Fondation des jeunes de la DPJ d\u00e9ploie une nouvelle offensive du temps des F\u00eates sign\u00e9e Cossette, et met en lumi\u00e8re une forme de violence souvent invisible : la n\u00e9gligence.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Dans ce message empreint de sensibilit\u00e9, la Fondation met en lumi\u00e8re la r\u00e9alit\u00e9 de milliers d\u2019enfants pris\u00b7es en charge par la DPJ. \u00ab Chaque ann\u00e9e, des milliers d\u2019enfants grandissent sans rep\u00e8res affectifs, sans mots rassurants ni gestes d\u2019amour au quotidien \u00bb, souligne Maude No\u00ebl-L\u00e9tourneau, directrice principale, philanthropie communications et \u00e9v\u00e9nements \u00e0 la Fondation. \u00ab Cette campagne nous rappelle que la n\u00e9gligence, c\u2019est souvent ce qu\u2019on ne voit pas. Notre mission, c\u2019est de leur offrir les outils pour se reconstruire. \u00bb<\/p>\n<\/blockquote>\n<p>En misant sur l\u2019\u00e9motion et la justesse du propos, la campagne vise \u00e0 sensibiliser la population qu\u00e9b\u00e9coise et \u00e0 encourager les dons, essentiels pour permettre \u00e0 la Fondation d\u2019accompagner les jeunes tout au long de l\u2019ann\u00e9e.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/0T2ogGjJo_c?si=eqZIalmn6C-OEl5i\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>On a voulu faire ressentir le vide et l\u2019absence de douceur que peuvent vivre les enfants victime de n\u00e9gligence\u00bb, explique Richard Rochette-Villeneuve, vice-pr\u00e9sident cr\u00e9ation chez Cossette.<\/p>\n<\/blockquote>\n<p>La campagne est diffus\u00e9e jusqu\u2019au 28 d\u00e9cembre, \u00e0 la t\u00e9l\u00e9vision et en ligne.<\/p>\n<p><strong>CR\u00c9DITS<\/strong><\/p>\n<p><strong>Annonceur : Fondation des jeunes de la DPJ<\/strong><\/p>\n<p><strong>Client\u00b7e\u00b7s :<\/strong> Fabienne Audette, Pr\u00e9sidente-directrice g\u00e9n\u00e9rale; Maude No\u00ebl-L\u00e9tourneau, Directrice principale, philanthropie, communications et \u00e9v\u00e9nements; V\u00e9ronique Gauthier, Conseill\u00e8re principale, Communications et rayonnement<\/p>\n<p><strong>Agence : Cossette<\/strong><\/p>\n<p>Vice-pr\u00e9sidence cr\u00e9ation : Richard Rochette-Villeneuve<\/p>\n<p>Conception-r\u00e9daction : Alex B\u00e9gin<\/p>\n<p>Direction artistique : \u00c9ric Charron<\/p>\n<p>Strat\u00e9gie : Marie Vaillancourt<\/p>\n<p>Produit : Charles Foley, Justine Ouellet, Benjamin Huot&nbsp;<\/p>\n<p><strong>Production d\u2019agence : Septi\u00e8me<\/strong><\/p>\n<p>Production \u00e9lectronique : Marie-Claude Francoeur&nbsp;<\/p>\n<p><strong>Agence m\u00e9dia : Cossette M\u00e9dia<\/strong><\/p>\n<p>Am\u00e9lie Lemieux, Maude Labrecque, Isabelle Fournier.&nbsp;<\/p>\n<p><strong>Maison de production : SOMA<\/strong><\/p>\n<p>R\u00e9alisation : St\u00e9phane Lapointe&nbsp;<\/p>\n<p>Direction photo : Christophe Dalp\u00e9<\/p>\n<p>Postproduction : SOMA &amp; Arketype<\/p>\n<p>Studio de son : Circonflex&nbsp;<\/p>\n<p>Colorisation: Arketype&nbsp;<\/p>\n<p>Musique: Circonflex<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110359\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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