{"id":110491,"date":"2026-01-05T16:44:42","date_gmt":"2026-01-05T21:44:42","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=110491"},"modified":"2026-01-05T16:44:53","modified_gmt":"2026-01-05T21:44:53","slug":"les-invisibles-sinspirent-des-films-du-temps-des-fetes-pour-la-nouvelle-campagne-de-jean-coutu","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-invisibles-sinspirent-des-films-du-temps-des-fetes-pour-la-nouvelle-campagne-de-jean-coutu\/","title":{"rendered":"Les Invisibles s\u2019inspirent des films du temps des F\u00eates pour la nouvelle campagne de Jean Coutu"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1013\" height=\"615\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/te\u0301le\u0301chargement.png\" alt=\"\" class=\"wp-image-110495\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/te\u0301le\u0301chargement.png 1013w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/te\u0301le\u0301chargement-300x182.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/te\u0301le\u0301chargement-768x466.png 768w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/figure>\n<p>5 janvier 2026<\/p>\n<p><strong>La magie s\u2019invite chez Jean Coutu avec une initiative d\u2019envergure qui positionne la banni\u00e8re comme la destination cadeau incontournable de la saison. Cette campagne multicanal mise sur l\u2019humour, l\u2019\u00e9motion et un storytelling moderne afin de cr\u00e9er un univers \u00e0 forte r\u00e9sonance aupr\u00e8s du public qu\u00e9b\u00e9cois.<\/strong><\/p>\n<p>Quatre nouveaux messages t\u00e9l\u00e9 mettant en sc\u00e8ne des personnalit\u00e9s ch\u00e9ries du public : Mona de Grenoble, Rosalie Vaillancourt, Dominic Paquet et F\u00e9lix-Antoine Tremblay seront en ondes durant les F\u00eates. Tous \u00e9voluent dans un Jean Coutu aux allures f\u00e9\u00e9riques de film de No\u00ebl, guid\u00e9s par la voix embl\u00e9matique d\u2019Anne Dorval.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Kz93hmtdVAI?si=yfkloNs3M1Dn1KAD\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Cor\u00e9alis\u00e9es par Guillaume Lonergan, \u00e0 qui l\u2019on doit notamment la fabuleuse s\u00e9rie Empathie et Pascal L\u2019Heureux, qui a \u0153uvr\u00e9 sur tous les Bye Bye depuis 2020, ces capsules de 15 secondes sauront capter l\u2019attention et renforcer le lien de proximit\u00e9 de Jean Coutu avec la client\u00e8le.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/HN1DGS4mt9o?si=dVf-RKiZksqcMGo3\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Le volet radio, diffus\u00e9 au Qu\u00e9bec, en Ontario et au Nouveau-Brunswick vient enrichir cette cr\u00e9ation. On y retrouve Dominic Paquet et Rosalie Vaillancourt, dont les \u00e9changes humoristiques prolongent l\u2019esprit ludique des messages t\u00e9l\u00e9.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/nwnHEENHMTc?si=wTD9f08DXWbklb69\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>En parall\u00e8le, deux publicit\u00e9s anim\u00e9es en 3D propulsent les offres vedettes de la semaine, tandis qu\u2019en magasin, la PLV d\u00e9ploy\u00e9e sur toute la p\u00e9riode vient boucler l\u2019exp\u00e9rience.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/wqYgaWjT500?si=eEAfe6rL83PjYB-h\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Cette initiative s\u2019inscrit dans une strat\u00e9gie claire : positionner Jean Coutu comme LA destination cadeau des F\u00eates, et nourrir le lien affectif que la marque entretient avec la population. En offrant une exp\u00e9rience coh\u00e9rente entre la t\u00e9l\u00e9, le num\u00e9rique, la radio, le magasin et la circulaire, nous cr\u00e9ons un maximum d\u2019impact afin de rapprocher les familles de Jean Coutu \u00bb, explique Catherine Gibeault, cheffe marketing chez Jean Coutu.<\/p>\n<\/blockquote>\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n<p>Client : Jean Coutu<br \/>Conception et production : Les Invisibles<br \/>Cor\u00e9alisation : Guillaume Lonergan et Pascal L\u2019Heureux<br \/>Mix sonore : Audio Z<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110491\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-invisibles-sinspirent-des-films-du-temps-des-fetes-pour-la-nouvelle-campagne-de-jean-coutu\/\"  data-item_title=\"Les Invisibles s\u2019inspirent des films du temps des F\u00eates pour la nouvelle campagne de Jean Coutu\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/te\u0301le\u0301chargement.png\"  data-item_date=\"2026-01-05T16:44:42-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La magie s\u2019invite chez Jean Coutu avec une initiative d\u2019envergure qui positionne la banni\u00e8re comme la destination cadeau incontournable de la saison. Cette campagne multicanal mise sur l\u2019humour, l\u2019\u00e9motion et un storytelling moderne afin de cr\u00e9er un univers \u00e0 forte r\u00e9sonance aupr\u00e8s du public qu\u00e9b\u00e9cois.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110491\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-invisibles-sinspirent-des-films-du-temps-des-fetes-pour-la-nouvelle-campagne-de-jean-coutu\/\"  data-item_title=\"Les Invisibles s\u2019inspirent des films du temps des F\u00eates pour la nouvelle campagne de Jean Coutu\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/te\u0301le\u0301chargement.png\"  data-item_date=\"2026-01-05T16:44:42-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":110495,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110491"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=110491"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110491\/revisions"}],"predecessor-version":[{"id":110496,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110491\/revisions\/110496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/110495"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=110491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=110491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=110491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}