{"id":110540,"date":"2026-01-07T17:33:19","date_gmt":"2026-01-07T22:33:19","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=110540"},"modified":"2026-01-08T11:36:55","modified_gmt":"2026-01-08T16:36:55","slug":"pacini-celebre-lamour-meme-le-plus-improbable-avec-les-invincibles","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/pacini-celebre-lamour-meme-le-plus-improbable-avec-les-invincibles\/","title":{"rendered":"Pacini c\u00e9l\u00e8bre l\u2019amour\u2026 m\u00eame le plus improbable avec Les Invisibles"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/invisibles_pacini02-photo-couverture-1024x576.jpeg\" alt=\"\" class=\"wp-image-110541\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/invisibles_pacini02-photo-couverture-1024x576.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/invisibles_pacini02-photo-couverture-300x169.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/invisibles_pacini02-photo-couverture-768x432.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/invisibles_pacini02-photo-couverture-1536x864.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/invisibles_pacini02-photo-couverture-1200x675.jpeg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/invisibles_pacini02-photo-couverture.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>6 janvier 2026<\/p>\n<p><strong>Cette ann\u00e9e, pour le Bye Bye, PACINI a d\u00e9voil\u00e9 une campagne aussi audacieuse que touchante. Au c\u0153ur du message : une histoire d\u2019amour improbable entre l\u2019humoriste Matthieu Pepper et le symbole le plus embl\u00e9matique de la cha\u00eene : le Bar \u00e0 Pain MD.<\/strong><\/p>\n<p>Produite par Les Invisibles, la campagne se d\u00e9cline en deux messages, chacun explorant des \u00e9tapes cl\u00e9s de cette relation hors norme. Inspir\u00e9es des codes visuels contemporains, les pubs combinent live action, production virtuelle, montage photographique et IA, transformant l\u2019id\u00e9e de d\u00e9part d\u2019un album photo en une exp\u00e9rience visuelle r\u00e9solument moderne.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/fzrNK-21J8M?si=MPAp5eqw0DNK-OPb\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>D\u00e8s les premiers \u00e9changes cr\u00e9atifs entre l\u2019agence, l\u2019humoriste et l\u2019\u00e9quipe PACINI, une question s\u2019est impos\u00e9e : cette histoire est-elle r\u00e9elle ou imagin\u00e9e? La r\u00e9ponse est venue naturellement : tout se d\u00e9roule dans la t\u00eate de Matthieu.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Au d\u00e9part, on parlait d\u2019un album souvenir. Mais assez vite, j\u2019avais envie qu\u2019on soit plus dans ma t\u00eate que dans mes photos. De pousser l\u2019id\u00e9e comme une r\u00e9flexion un peu absurde sur l\u2019amour\u2026 et sur mon attachement tr\u00e8s s\u00e9rieux au Bar \u00e0 Pain MD, \u00bb indique Matthieu Pepper, humoriste.<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/MzoDPAQYNsc?si=fmnY3AbAV_BSwiwR\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>La campagne est port\u00e9e par une version remix\u00e9e des pistes originales de Quand on est en amour, chanson culte de Patrick Norman, qui a marqu\u00e9 plusieurs g\u00e9n\u00e9rations. Avec son rythme envo\u00fbtant et sa charge \u00e9motive, la trame sonore renforce le caract\u00e8re d\u00e9cal\u00e9 du r\u00e9cit. Patrick Norman appara\u00eet d\u2019ailleurs lui-m\u00eame \u00e0 l\u2019\u00e9cran pour c\u00e9l\u00e9brer, en chanson, le mariage le plus inattendu de l\u2019ann\u00e9e.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Cette campagne est le fruit d\u2019une collaboration exceptionnelle avec Matthieu Pepper, Patrick Norman et les formidables \u00e9quipes de l\u2019agence Les Invisibles et du studio Audio Z. Gr\u00e2ce \u00e0 leur engagement, leur cr\u00e9ativit\u00e9 et leur virtuosit\u00e9, les messages sont \u00e0 la fois dr\u00f4les, charmants et spectaculaires! \u00bb ajoute Marc-Andr\u00e9 Rivard, vice-pr\u00e9sident marketing et responsable du bonheur, PACINI<\/p>\n<\/blockquote>\n<p>Cr\u00e9dits:<br \/>Client : PACINI<br \/>Production : Les Invisibles<br \/>R\u00e9alisation : Evan B. Soucy<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110540\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pacini-celebre-lamour-meme-le-plus-improbable-avec-les-invincibles\/\"  data-item_title=\"Pacini c\u00e9l\u00e8bre l\u2019amour\u2026 m\u00eame le plus improbable avec Les Invisibles\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/invisibles_pacini02-photo-couverture-1024x576.jpeg\"  data-item_date=\"2026-01-07T17:33:19-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e, pour le Bye Bye, PACINI a d\u00e9voil\u00e9 une campagne aussi audacieuse que touchante. Au c\u0153ur du message : une histoire d\u2019amour improbable entre l\u2019humoriste Matthieu Pepper et le symbole le plus embl\u00e9matique de la cha\u00eene : le Bar \u00e0 Pain MD.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110540\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pacini-celebre-lamour-meme-le-plus-improbable-avec-les-invincibles\/\"  data-item_title=\"Pacini c\u00e9l\u00e8bre l\u2019amour\u2026 m\u00eame le plus improbable avec Les Invisibles\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/invisibles_pacini02-photo-couverture-1024x576.jpeg\"  data-item_date=\"2026-01-07T17:33:19-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":110541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110540"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=110540"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110540\/revisions"}],"predecessor-version":[{"id":110561,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110540\/revisions\/110561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/110541"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=110540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=110540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=110540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}