{"id":110744,"date":"2026-01-26T11:27:31","date_gmt":"2026-01-26T16:27:31","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=110744"},"modified":"2026-01-26T11:27:42","modified_gmt":"2026-01-26T16:27:42","slug":"la2c-lance-circuit-media-dici-une-nouvelle-initiative-pour-outiller-les-jeunes-talents-des-agences-media","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la2c-lance-circuit-media-dici-une-nouvelle-initiative-pour-outiller-les-jeunes-talents-des-agences-media\/","title":{"rendered":"L\u2019A2C lance Circuit m\u00e9dia d\u2019ici, une nouvelle initiative pour outiller les jeunes talents des agences m\u00e9dia"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"461\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/CMI-1024x461.png\" alt=\"\" class=\"wp-image-110746\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/CMI-1024x461.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/CMI-300x135.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/CMI-768x346.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/CMI-1200x540.png 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/CMI.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>22 janvier 2026<\/p>\n<p><strong>Dans le cadre du Mouvement m\u00e9dia d\u2019ici, l\u2019Association des agences de communication cr\u00e9ative (A2C) lance le Circuit m\u00e9dia d\u2019ici, une initiative destin\u00e9e \u00e0 accompagner les jeunes talents des agences m\u00e9dia dans la compr\u00e9hension et l\u2019int\u00e9gration strat\u00e9gique des m\u00e9dias locaux dans leurs plans m\u00e9dias.<\/strong><\/p>\n<p>Le Circuit s\u2019adresse aux professionnel.les m\u00e9dia comptant moins de trois (3) ans d\u2019exp\u00e9rience et travaillant au sein d\u2019une agence membre de l\u2019A2C. Il vise \u00e0 d\u00e9velopper une meilleure connaissance de l\u2019\u00e9cosyst\u00e8me m\u00e9diatique qu\u00e9b\u00e9cois et \u00e0 assurer la juste place des m\u00e9dias d\u2019ici dans les recommandations m\u00e9dias, contribuant ainsi \u00e0 faire progresser l\u2019industrie.<\/p>\n<p>Le Circuit combine formation et exp\u00e9riences immersives. La Certification m\u00e9dia d\u2019ici (CMI) constitue l\u2019\u00e9tape obligatoire et fournit les connaissances essentielles sur les m\u00e9dias locaux. Les exp\u00e9riences immersives, quant \u00e0 elles, permettent aux participant.es de visiter les partenaires m\u00e9dia, d\u2019\u00e9changer avec leurs \u00e9quipes et de d\u00e9couvrir concr\u00e8tement leurs coulisses, tout en approfondissant la compr\u00e9hension de leur offre et de leur valeur strat\u00e9gique.<\/p>\n<p>Chaque exp\u00e9rience permet de progresser dans le Circuit et d\u2019obtenir une accr\u00e9ditation officielle : bronze, argent ou or, selon le nombre d\u2019exp\u00e9riences compl\u00e9t\u00e9es. Au terme du parcours, les participant.es b\u00e9n\u00e9ficient de comp\u00e9tences concr\u00e8tes et directement applicables, tout en renfor\u00e7ant leur connaissance des m\u00e9dias d\u2019ici.<\/p>\n<p>\u00c0 ce jour, le Circuit m\u00e9dia d\u2019ici s\u2019appuie sur la collaboration de six partenaires m\u00e9dia, o\u00f9 les participant.es auront l\u2019occasion de vivre des exp\u00e9riences immersives :<\/p>\n<p>\u2022 Atelier La Presse<br \/>\u2022 Bell Media<br \/>\u2022 CBC &amp; Radio-Canada Solutions M\u00e9dia<br \/>\u2022 Cogeco<br \/>\u2022 Qu\u00e9becor Expertise M\u00e9dia<br \/>\u2022 TV5 UNISTV<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110744\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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initiative pour outiller les jeunes talents des agences m\u00e9dia\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/01\/CMI-1024x461.png\"  data-item_date=\"2026-01-26T11:27:31-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre du Mouvement m\u00e9dia d\u2019ici, l\u2019Association des agences de communication cr\u00e9ative (A2C) lance le Circuit m\u00e9dia d\u2019ici, une initiative destin\u00e9e \u00e0 accompagner les jeunes talents des agences m\u00e9dia dans la compr\u00e9hension et l\u2019int\u00e9gration strat\u00e9gique des m\u00e9dias locaux dans leurs plans m\u00e9dias.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span 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