{"id":110910,"date":"2026-02-05T09:59:34","date_gmt":"2026-02-05T14:59:34","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=110910"},"modified":"2026-02-05T09:59:46","modified_gmt":"2026-02-05T14:59:46","slug":"belairdirect-choisit-rethink-comme-nouvelle-agence","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/belairdirect-choisit-rethink-comme-nouvelle-agence\/","title":{"rendered":"belairdirect choisit Rethink comme nouvelle agence"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/belairdirect_Rethink_16x9-1024x512.jpg\" alt=\"\" class=\"wp-image-110913\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/belairdirect_Rethink_16x9-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/belairdirect_Rethink_16x9-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/belairdirect_Rethink_16x9-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/belairdirect_Rethink_16x9-1200x600.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/belairdirect_Rethink_16x9.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>5 f\u00e9vrier 2026<\/p>\n<p><strong>belairdirect\u00a0entre dans une nouvelle \u00e8re de cr\u00e9ativit\u00e9 en s\u2019associant officiellement \u00e0 l\u2019agence\u00a0Rethink\u00a0pour ses besoins en marketing de marque et en cr\u00e9ation.<\/strong><\/p>\n<p>Ce partenariat strat\u00e9gique marque un tournant pour belairdirect. L\u2019assureur canadien cherche \u00e0 repenser sa strat\u00e9gie de marque et d\u2019expression cr\u00e9ative, tout en continuant de mettre de l\u2019avant ce qui la distingue aupr\u00e8s des clients, comme le Petit Chevalier.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Apr\u00e8s un processus rigoureux, nous sommes ravis d&rsquo;avoir choisi Rethink comme nouvelle agence pour soutenir notre \u00e9quipe interne et amener la marque vers de nouveaux sommets\u00a0\u00bb, a d\u00e9clar\u00e9 Bryan\u00a0Dinh, vice-pr\u00e9sident Marketing pour la marque belairdirect, marketing num\u00e9rique et de croissance. Cette collaboration marque une \u00e9tape importante dans l&rsquo;\u00e9volution cr\u00e9ative de belairdirect, introduisant de nouvelles mani\u00e8res d\u2019interagir avec les consommateurs ou de les accompagner \u00e0 chaque \u00e9tape de leur exp\u00e9rience d\u2019assurance auto et habitation.\u00a0\u00bb<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Notre \u00e9quipe est tr\u00e8s heureuse de collaborer avec belairdirect. Son engagement \u00e0 simplifier l&rsquo;assurance et \u00e0 atteindre l&rsquo;excellence ouvre la voie \u00e0 une nouvelle \u00e8re d&rsquo;exp\u00e9riences de marque percutantes. Ensemble, nous d\u00e9velopperons des campagnes de marketing qui r\u00e9sonneront aupr\u00e8s des clients et renforceront la pr\u00e9sence de belairdirect sur le march\u00e9 canadien\u00a0\u00bb, a d\u00e9clar\u00e9 Pascal Routhier, chef de la strat\u00e9gie et associ\u00e9 chez Rethink.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110910\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>belairdirect entre dans une nouvelle \u00e8re de cr\u00e9ativit\u00e9 en s\u2019associant officiellement \u00e0 l\u2019agence Rethink pour ses besoins en marketing de marque et en cr\u00e9ation.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110910\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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